{"id":24569,"date":"2022-05-11T09:46:16","date_gmt":"2022-05-11T16:46:16","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24569"},"modified":"2026-01-28T09:50:27","modified_gmt":"2026-01-28T09:50:27","slug":"taco-bell-musical","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/taco-bell-musical\/","title":{"rendered":"With Creative Music Production by BUTTER Music & Sound and Audio Post by Mr. Bronx, Taco Bell Announces “Mexican Pizza: The Musical” on Adweek"},"content":{"rendered":"

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Looking to welcome back its Mexican Pizza with some pizzazz, Taco Bell is giving its fans dinner and a show.<\/p>\n

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The chain is creating what it describes as an \u201coff off-Broadway\u201d musical starring\u00a0Mexican Pizza megafan Doja Cat\u00a0and country icon Dolly Parton. The satirical show, produced by Live M\u00e1s Productions, tells the story of how a group of Taco Bell fans fought to bring back the Mexican Pizza.\u00a0The production is titled Mexican Pizza: The Musical, and will premiere exclusively on TikTok on May 26 at 8 p.m. ET.<\/p>\n

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The return of the Mexican Pizza has been in the cards for some time now. Doja Cat has\u00a0publicly demanded the return of the menu item for a couple of years. She also created a song on TikTok promoting her love for the refried bean-filled dish. When the chart-topping rapper partnered with Taco Bell for its Super Bowl spot this year, a bumper sticker Easter egg\u00a0with the phrase \u201cI still want my pizza\u201d was featured on the back of the clown car driven by Doja Cat.<\/p>\n

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The power of the crowd<\/h4>\n

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The musical was written by Hannah Friedman with music by Grammy-winning songwriting duo Abigail Barlow and Emily Bear, who already have a TikTok hit with Bridgerton: The Musical. Also set to star in the musical is Victor Kunda, who\u00a0went viral\u00a0on TikTok with an interpretation of what a Mexican Pizza musical rehearsal could look like.<\/p>\n

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Kunda\u2019s presence continues Taco Bell\u2019s focus on relying on fan and social engagement for creative ideas. The brand\u00a0used fan submissions\u00a0to guide its recent Nacho Fries campaign.<\/p>\n

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\u201cIt\u2019s the future,\u201d Taco Bell chief brand officer Sean Tresvant told Adweek in March, on crowdsourcing ideas. \u201cIt\u2019s the consumer who owns the brand, right? How you engage the consumer in your brand will become more and more important for brands to think through.\u201d<\/p>\n

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May is essentially Mexican Pizza Month for Taco Bell. The menu item is returning nationwide May 19, with Taco Bell Rewards members gaining early access starting May 17.<\/p>\n

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The menu item was dropped from the Taco Bell menu in 2020 as part\u00a0of a streamlining process. Its competitor in the Taco category, Del Taco,\u00a0poked fun\u00a0at the news last year.<\/p>\n

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Will a new star be born?<\/h4>\n

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\u201cOur menu is full of fan favorites, but the Mexican Pizza is at the top of that list,\u201d said Taco Bell CEO Mark King in a statement. \u201cFrom its flashy introduction to menus in 1985 as Pizzazz Pizza, to its inspiration behind the creation of\u00a0infamous\u00a0jingles, Mexican Pizza has a long history with the brand and I\u2019m glad we could give fans what they crave and bring our classic Mexican Pizza back home where it belongs.\u201d<\/p>\n

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It isn\u2019t often that QSRs stage musicals. However, it has happened once before. Carl\u2019s Jr. staged an off-Broadway show to celebrate the opening of it\u2019s first Manhattan location in January 2018. The Carl\u2019s Jr. mascot, Happy Star, starred in the production as a struggling New York actor who finds his true passion once he steps into the kitchen. Though the musical was fun, according to an Adweek staffer who attended the one-night-only show, Carl\u2019s Jr. closed its lone New York location within five months.<\/p>\n

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  Looking to welcome back its Mexican Pizza with some pizzazz, Taco Bell is giving its fans dinner and a show.   The chain is creating what it describes as an \u201coff off-Broadway\u201d musical starring\u00a0Mexican…<\/p>\n","protected":false},"author":2,"featured_media":24570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217,218,256,268,273,291,626,1929,211],"tags":[],"class_list":["post-24569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-advertising","category-butter","category-music","category-news","category-film","category-agencies","category-new-york","category-fresh-news"],"yoast_head":"\nWith Creative Music Production by BUTTER Music & Sound and Audio Post by Mr. Bronx, Taco Bell Announces "Mexican Pizza: The Musical" on Adweek - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Looking to welcome back its Mexican 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