stewarding many projects from ideation through directorial output and delivery. As a founding member of The Mill\u2019s live-action offering, Maxwell spent over a decade with the creative studio, evolving to become their studio\u2019s go-to director for performance-driven storytelling, with his natural curiosity sparking authentic performances in actors and real people across his entire reel of work.<\/span><\/p>\n <\/p>\n
Click <\/span>HERE<\/span> to view his work.<\/span><\/p>\n <\/p>\n
“<\/span>Alex is the type of director that transcends a category. Sure, he has car work in his reel, he\u2019s got transition work, great storytelling, lifestyle and visual effects integration work. But those categories don\u2019t define him. He\u2019s one of those filmmakers who overdelivers in whatever category he\u2019s challenged with. He has a careful approach to each new piece of creative that he sees, which results in a story that you can’t look away from. We see many opportunities for him to direct multidisciplinary pieces of creative and continue his involvement into the post production side when it\u2019s appropriate to do so. Alex expands our roster and our brand further into what boundary-pushing, integrated production looks like<\/span>,” notes Alkemy X Executive Producer <\/span>Nick Pitcavage<\/b>.<\/span><\/p>\n <\/p>\n
\u201cThe collaborative and creative culture that has been established at Alkemy X is something that really excites me. It\u2019s the perfect fit for my style of directing,\u201d adds Maxwell. \u201cHere I have the ability to use any of the tools within our industry to advance the stories I want to tell.\u201d<\/span><\/p>\n <\/p>\n
Maxwell\u2019s deep-rooted sense of curiosity, paired with his directorial versatility, has carried him through a wide range of creative briefs. His innate propensity for storytelling led him to NYU\u2019s prestigious Film program, then to the commercial production space while continuing to hone his unique creative aesthetic with indie film projects on the side. From lifestyle content for brands like IKEA, AT&T and Sleep Number, comedy for Progressive and Hot Pockets, to high-end brand work for the likes of American Express, Lexus, and Verizon, Maxwell takes pride in tackling dynamic assignments and bringing various concepts to life. In his personal work, Maxwell focuses on the central narrative of human aspiration, honor and integrity, and hubris. He is fascinated by the role environments \u2013 both natural and industrial \u2013 play in the human search for self-knowledge, and his cinematic universe is characterized by a surreally elevated, dreamlike quality.<\/span><\/p>\n <\/p>\n
Born and raised in California to Argentinian parents, Maxwell is fluent in Spanish and brings warm, laid-back energy to every set. Outside of commercials, Maxwell\u2019s independent films explore his propensity for exploration beyond his own environment, with shorts earning him numerous accolades, celebration on the film festival circuit, and amassing millions of views online. He is currently finishing development of a feature script based on his narrative short \u201cYellow,\u201d which earned the Best Short Film award at the New York City International Film Festival and screened at Cannes.\u00a0<\/span><\/p>\n <\/p>\n
About Alkemy X<\/b><\/p>\n
Alkemy X is a global, award-winning creative partner for the biggest names in film, television, agencies and brands. Since 1981, Alkemy X has been a leader in a continuously evolving industry, entrusted with billions of dollars in budgets, with a proven track record of exceeding expectations with precision, innovation and excellence. The international Alkemy X team has earned countless honors and awards for its work in visual effects, production, editorial, design and creative development, while constantly looking toward the future of creativity.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"New York, NY, April 11, 2022: Award-winning global entertainment company Alkemy X has added director Alexander Maxwell to its roster for U.S. commercial representation. His work is marked by fantastic elements grounded in reality, exploring…<\/p>\n","protected":false},"author":2,"featured_media":24449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,226,291,626],"tags":[],"class_list":["post-24448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-alkemy-x","category-film","category-agencies"],"yoast_head":"\n
Alkemy X Adds Director Alexander Maxwell to Directorial Roster - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alkemy X Adds Director Alexander Maxwell to Directorial Roster - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"New York, NY, April 11, 2022: Award-winning global entertainment company Alkemy X has added director Alexander Maxwell to its roster for U.S. commercial representation. His work is marked by fantastic elements grounded in reality, exploring...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-12T16:18:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T13:08:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/04\/unnamed-e1649780184882.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"Alkemy X Adds Director Alexander Maxwell to Directorial Roster\",\"datePublished\":\"2022-04-12T16:18:52+00:00\",\"dateModified\":\"2026-01-30T13:08:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/\"},\"wordCount\":644,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/04\/unnamed-e1649780184882.jpg\",\"articleSection\":[\"Fresh News\",\"Ads\",\"Advertising\",\"Alkemy X\",\"Film\",\"Agencies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/\",\"name\":\"Alkemy X Adds Director Alexander Maxwell to Directorial Roster - Press Kitchen\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/04\/unnamed-e1649780184882.jpg\",\"datePublished\":\"2022-04-12T16:18:52+00:00\",\"dateModified\":\"2026-01-30T13:08:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#primaryimage\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/04\/unnamed-e1649780184882.jpg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/04\/unnamed-e1649780184882.jpg\",\"width\":380,\"height\":354},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alkemy X Adds Director Alexander Maxwell to Directorial Roster\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"name\":\"Press Kitchen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\",\"name\":\"Press Kitchen\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"width\":174,\"height\":31,\"caption\":\"Press Kitchen\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alkemy X Adds Director Alexander Maxwell to Directorial Roster - Press Kitchen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/","og_locale":"en_US","og_type":"article","og_title":"Alkemy X Adds Director Alexander Maxwell to Directorial Roster - Press Kitchen","og_description":"New York, NY, April 11, 2022: Award-winning global entertainment company Alkemy X has added director Alexander Maxwell to its roster for U.S. commercial representation. His work is marked by fantastic elements grounded in reality, exploring...","og_url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/","og_site_name":"Press Kitchen","article_published_time":"2022-04-12T16:18:52+00:00","article_modified_time":"2026-01-30T13:08:37+00:00","og_image":[{"width":380,"height":354,"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/04\/unnamed-e1649780184882.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#article","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/"},"author":{"name":"admin","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385"},"headline":"Alkemy X Adds Director Alexander Maxwell to Directorial Roster","datePublished":"2022-04-12T16:18:52+00:00","dateModified":"2026-01-30T13:08:37+00:00","mainEntityOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/"},"wordCount":644,"commentCount":0,"publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/04\/unnamed-e1649780184882.jpg","articleSection":["Fresh News","Ads","Advertising","Alkemy X","Film","Agencies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/","name":"Alkemy X Adds Director Alexander Maxwell to Directorial Roster - Press Kitchen","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#primaryimage"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/04\/unnamed-e1649780184882.jpg","datePublished":"2022-04-12T16:18:52+00:00","dateModified":"2026-01-30T13:08:37+00:00","breadcrumb":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#primaryimage","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/04\/unnamed-e1649780184882.jpg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/04\/unnamed-e1649780184882.jpg","width":380,"height":354},{"@type":"BreadcrumbList","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/alkemy-x-adds-director-alexander-maxwell\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/"},{"@type":"ListItem","position":2,"name":"Alkemy X Adds Director Alexander Maxwell to Directorial Roster"}]},{"@type":"WebSite","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","name":"Press Kitchen","description":"","publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization","name":"Press Kitchen","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","width":174,"height":31,"caption":"Press Kitchen"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/24448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/comments?post=24448"}],"version-history":[{"count":2,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/24448\/revisions"}],"predecessor-version":[{"id":174083,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/24448\/revisions\/174083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media\/24449"}],"wp:attachment":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media?parent=24448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/categories?post=24448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/tags?post=24448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}