{"id":24405,"date":"2022-03-31T09:56:01","date_gmt":"2022-03-31T16:56:01","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24405"},"modified":"2026-01-28T09:50:28","modified_gmt":"2026-01-28T09:50:28","slug":"atkpln-teams-up-with-oncor","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/atkpln-teams-up-with-oncor\/","title":{"rendered":"ATKPLN Teams up with Oncor to Show How Boat Safety Matters"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-24406\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/03\/unnamed-3.png\" alt=\"\" width=\"766\" height=\"397\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/03\/unnamed-3.png 512w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/03\/unnamed-3-300x155.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/03\/unnamed-3-350x181.png 350w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Animated design studio<\/span><a href=\"http:\/\/www.atkpln.com\/\"> <b>ATKPLN<\/b><\/a><span style=\"font-weight: 400;\"> has teamed with Texas-based energy company <\/span><b>Oncor<\/b><span style=\"font-weight: 400;\">, for a new campaign where colorful characters enliven a young audience on the importance of boat safety. With a team of artists that effectively operate as 8-year-olds trapped in adult bodies, ATKPLN<\/span> <span style=\"font-weight: 400;\">brings a refreshing youthful energy to the spot with ease, matching elevated character design with a sprightly cinematic animation style that gives kids an important safety message with a dose of entertainment.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Click<\/span><a href=\"https:\/\/vimeo.com\/690544883\"> <span style=\"font-weight: 400;\">HERE<\/span><\/a><span style=\"font-weight: 400;\"> to view the spot.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The narration by Buck, the Oncor Truck, takes us back to Saturday morning cartoons, with engaging characters urging boat passengers to be aware of their surroundings to enjoy a safe sailing adventure. The spot marks an ongoing collaboration between ATKPLN and Oncor, having previously worked together on two campaigns, including the #KeepAwayFromPowerLines campaign in 2018. With the creative shorthand gained from hour-long kickoff calls and wrap dinners, the talented Oncor creative team reunited with ATKPLN with excitement for a fresh look. The new spot gives the character design a 2022 \u201cglow up\u201d from the 2018 campaign, matching the quality of animation kids see on their favorite animated movie that they\u2019ve watched for the 115th time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Credits:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Client: Oncor<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Production: ATKPLN<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Executive Creative Director: Daniel DelPurgatorio<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Associate Creative Director: Daniel Pernikoff<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Executive Producer: Marvin Robinson<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Senior Producer: Justin Skerpan<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Managing Director: David Bates<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CG Supervisor: Jeff Masters<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CG Generalist: Daniel Ries<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compositing Lead: Daniel Pernikoff<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compositing\/Finishing Artist: Laychin Lee<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical Supervisor: Travis Saul<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical Director: Callista Taliaferro<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Master Control: Justin Gladd<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Script: Jeff Spencer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Storyboard &amp; Concept Artist: Bill Halliar<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CG Generalist: Guilherme Proenca<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rigging Artists: Jarom Brand<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Producer: Hert Zollner<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CG Lead: Erwin Dumoulin<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CG Artists: Gijs van Kooten, Erwin Dumoulin, Roy Nieterau, Ziggy Deutz, Tim van Dulmen, Sander Bultman, Diewer Feldbrugge, Auke de Vries, Tom Hankins, Alex van der Aa<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><b>About ATKPLN<\/b><\/p>\n<p><span style=\"font-weight: 400;\">People make things. Technologies and methodologies\u2026 those come and go. But what\u2019s important are the beautiful minds fighting the good fight. At ATKPKN, we\u2019re a group of real humans getting our hands dirty. And dirty is good. <\/span><span style=\"font-weight: 400;\">ATKPLN. Beautiful things. Made by real humans.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Animated design studio ATKPLN has teamed with Texas-based energy company Oncor, for a new campaign where colorful characters enliven a young audience on the importance of boat safety. With a team of artists that&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240,268,626,1581,211,217,218],"tags":[],"class_list":["post-24405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-2","category-music","category-agencies","category-atk-pln","category-fresh-news","category-ads","category-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ATKPLN Teams up with Oncor to Show How Boat Safety Matters - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/atkpln-teams-up-with-oncor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATKPLN Teams up with Oncor to Show How Boat Safety Matters - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Animated design studio ATKPLN has teamed with Texas-based energy company Oncor, for a new campaign where colorful characters enliven a young audience on the importance of boat safety. 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