{"id":24329,"date":"2022-03-11T14:50:15","date_gmt":"2022-03-11T22:50:15","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24329"},"modified":"2026-01-28T09:50:28","modified_gmt":"2026-01-28T09:50:28","slug":"loophole-to-pay-for-period-care-products","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/loophole-to-pay-for-period-care-products\/","title":{"rendered":"You’ll Need a Loophole to Pay for Period Care Products, Says Satirical PSA With Music by BUTTER"},"content":{"rendered":"

72andSunny New York, working with several nonprofits and brands, draws attention to a public health issue<\/h2>\n

\"\"<\/p>\n

This sugary product isn\u2019t actually a delicious part of a complete breakfast. It\u2019s fictional. And its musical launch commercial\u2014featuring a sassy, upbeat ear worm\u2014isn\u2019t as lighthearted as it may sound.<\/p>\n

Loopholes the cereal and \u201cLoopholes\u201d the campaign have been created to draw attention to a serious health problem in America: lack of access to period products like tampons and pads.<\/p>\n

The goal of the work, which aims to mobilize the public, is to pressure U.S. lawmakers to support the Menstrual Equity For All Act, securing federal funding to put period products on par with food and other basic necessities.<\/p>\n

Creative agency\u00a072andSunny New York<\/a>\u00a0tackled the brief, from a group of nonprofit organizations, by coming up with a fake cereal stuffed with \u201ca cycle\u2019s worth\u201d of period products as the \u201cprize\u201d inside.<\/p>\n

For its hero ad dropping on International Women\u2019s Day, the shop kept the satirical theme going with a mix of live action and cute animation. The jaunty soundtrack includes the following lyrics, \u201cThe government helps people buy food with SNAP, but no one\u2019s helping us buy tampons\u2014they don\u2019t give a crap.\u201d<\/p>\n

And the message begins to gel even more with the final line of the song: \u201cWhen we demand legislation, we\u2019ll fix the situation, and we won\u2019t need anymore loopholes.\u201d And then the voiceover kicker: \u201cLoophole cereal, part of an unbalanced society!\u201d<\/p>\n

A handful of groups are behind the PSA, including Period, Free the Period, Ignite, No More Secrets and The Flow Initiative, which have identified\u00a0period poverty<\/a>\u00a0as a national issue. They\u2019re joined by sustainable period care brand August and plant-based cereal, OffLimits.<\/p>\n

\n

\u201cAccess to period products is a matter of human rights, especially as these products are used monthly by over half the U.S. population,\u201d Michela Bedard, executive director of Period, said in a statement. \u201cWe need national policy change to address systemic period poverty, including the ability to use public benefits to purchase products.\u201d<\/p>\n

Cost can be prohibitive, the partners said, forcing people to make the choice between buying period products and paying for everyday necessities.<\/p>\n

\u201cIt\u2019s 2022 and yet the majority of U.S. states still have a \u2018tampon tax,\u2019 an unfair added sales tax on period care, considering tampons and pads \u2018non-essential\u2019 goods,\u201d Nadya Okamoto, cofounder of August, said in a statement.<\/p>\n<\/div>\n

\n

Creatives at 72andSunny, drawing on research that found 1 in 4 menstruators struggled with access to period care products, said there are wide-ranging consequences to period poverty.<\/p>\n

\u201cIt leads to missed days of school, it affects job performance and leads to physical and mental hardships\u2014it touches entire families,\u201d Elaine Cox, executive creative director at the agency, said in a statement. \u201cThe solution is not a mystery.\u201d<\/p>\n

View the original article HERE<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

72andSunny New York, working with several nonprofits and brands, draws attention to a public health issue This sugary product isn\u2019t actually a delicious part of a complete breakfast. It\u2019s fictional. And its musical launch commercial\u2014featuring…<\/p>\n","protected":false},"author":2,"featured_media":24330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,256,626,3333],"tags":[],"class_list":["post-24329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-butter","category-agencies","category-nonprofit"],"yoast_head":"\nYou'll Need a Loophole to Pay for Period Care Products, Says Satirical PSA With Music by BUTTER - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/loophole-to-pay-for-period-care-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You'll Need a Loophole to Pay for Period Care Products, Says Satirical PSA With Music by BUTTER - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"72andSunny New York, working with several nonprofits and brands, draws attention to a public health issue This sugary product isn\u2019t actually a delicious part of a complete breakfast. 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