{"id":24252,"date":"2022-02-01T15:37:21","date_gmt":"2022-02-01T23:37:21","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24252"},"modified":"2026-01-30T13:13:28","modified_gmt":"2026-01-30T13:13:28","slug":"lobo-canidae","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/lobo-canidae\/","title":{"rendered":"Creative Agency HUGE and LOBO Build Worlds of Canine Goodness in New Canidae Food Campaign"},"content":{"rendered":"<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-24254\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/02\/unnamed-1.png\" alt=\"\" width=\"512\" height=\"289\" \/><\/h3>\n<h3><i><span style=\"font-weight: 400;\">Here, It\u2019s Always a \u201cBones Day\u201d<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Global creative studio <\/span><a href=\"http:\/\/www.lobo.cx\"><span style=\"font-weight: 400;\">LOBO<\/span><\/a><span style=\"font-weight: 400;\"> and creative agency HUGE make food fun for dogs (and a delight for dog-loving commercial watchers) in the broadcast and digital Canidae dog food campaign \u201cA World of Goodness for Pets and our Planet\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traversing a world of goodness crafted by LOBO, the feature pug delights in its personal wonderland with the revamped dog food, complete with all the larger-than-(dog)-life turf, slippers and bones it can behold. The spot follows Canidae\u2019s core messaging initiative: the company has committed to the idea that a pet food company should deliver goodness to pets, people, and the planet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Canidae l A World of Goodness for Pets and our Planet\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/lrxjk-x1fBo?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>About LOBO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We are Lobo, a creative studio dedicated to moving images. Our expertise covers a broad range of media techniques, like 2D animation, stop motion, 3D, VFX and live action. Ground in state-of-the-art facilities and an experienced team of directors, our studio is ready to turn your stories into films.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 1994 by Nando Cohen and Mateus de Paula Santos while they were still in college, Lobo immediately stood out for its bold style and innovative visual language. We soon grew into one of the major players among the top ad agencies, TV networks and film studios in Brazil. It wasn\u2019t long before we expanded our structure all across Latin America, Europe and the USA, raking in plenty of awards along the way from institutions like D&amp;AD, The One Show, Cannes Lions and the Art Directors Club, to name a few.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make our North American ties even stronger, we opened a satellite office in NYC under the Creative Direction of Guilherme Marcondes, a member of the original Lobo roster who is now back into the fold after a successful solo run in the US that included work for clients such as British Gas, Google, Hyundai, Audi and Pepsi. In 2016, Lobo continued its North American growth with the addition of Luis Ribeiro as Executive Producer, bringing on board his over two decades of experience leading the bicoastal operations of some of the country\u2019s top post production shops.<\/span><\/p>\n<p><b>Credits:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Client: Canidae Pet Food<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agency: HUGE<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agency Producer: Arielle Solc<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Agency Creative Director: Meg Douglas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animation Company: LOBO<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Director: Mateus de Paula Santos, Jo\u00e3o Ten\u00f3rio<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Executive Producer: Luis Ribeiro<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1st AD: Ryan Dearth<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Director of Photography: Erin ColleI<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Line Producer: Paul Amorese<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of Production: Clara Morelli<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Producer: Aron Aguiar<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Post-Production Producer: Tatiana Caparelli<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Editor: Kaue Kabrera, Beto Araujo\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CG Supervisor: Olavo Chagas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Art Director: Renato Klieger<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CG Effects: Ale Barbosa, Camilo Freitas, Sergio Filho, Olavo Chagas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modeling: Renato Klieger, Marcel Tsuruda, Ozani Ferreira, Marcos Smirkoff, Olavo Chagas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rigging Supervisor: Felipe Gimenes<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rigging: Flavio Castello<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animation Supervisor: Helio Tak<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animation: Raphael Silva<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Texture: Ale Barbosa, Camilo Freitas, Thiago Pereto, Lucas Cavaler, Ozani Ferreira, Olavo Chagas<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lighting &amp; Render:\u00a0 Thiago Pereto, Lucas Cavaler<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Color Grading: Leticia Blanco<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head of Compositing: Leandro Pena<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compositing: Leo da Silva<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MaIe Paint: Ricardo Riamondi, Rudi Gude<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rotoscopy: Marcello Amig\u00e3o, Rodrigo Vec<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stills Composition: Julio Saez<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Music: Duotone<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here, It\u2019s Always a \u201cBones Day\u201d Global creative studio LOBO and creative agency HUGE make food fun for dogs (and a delight for dog-loving commercial watchers) in the broadcast and digital Canidae dog food campaign&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,243],"tags":[],"class_list":["post-24252","post","type-post","status-publish","format-standard","hentry","category-fresh-news","category-lobo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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