{"id":24204,"date":"2022-01-10T13:57:01","date_gmt":"2022-01-10T21:57:01","guid":{"rendered":"https:\/\/presskitchen.com\/?p=24204"},"modified":"2026-01-28T09:50:28","modified_gmt":"2026-01-28T09:50:28","slug":"valiant-pictures-sports-illustrated-jcpenney","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/valiant-pictures-sports-illustrated-jcpenney\/","title":{"rendered":"Produced by Valiant Pictures, Sports Illustrated Drops an Apparel Collection with JCPenney, on Adweek"},"content":{"rendered":"<p><a href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/01\/jcpenney-si-collection-2022-1024x538.jpg.webp\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-24205\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2022\/01\/jcpenney-si-collection-2022-1024x538.jpg.webp\" alt=\"\" width=\"1024\" height=\"538\" \/><\/a><\/p>\n<h5><span class=\"mr-1\">It&#8217;s Sports Illustrated&#8217;s first-ever fashion collection. <\/span><cite>JCPenney, Sports Illustrated, Valiant Pictures<\/cite><\/h5>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.adweek.com\/media\/as-publishers-embrace-sports-betting-advertisers-ante-up\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.adweek.com\/media\/as-publishers-embrace-sports-betting-advertisers-ante-up\/\">Sports Illustrated<\/a>\u00a0has dropped its first line of branded apparel with department store chain\u00a0<a href=\"https:\/\/www.adweek.com\/commerce\/jcpenney-avoids-liquidation-but-hard-work-remains\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.adweek.com\/commerce\/jcpenney-avoids-liquidation-but-hard-work-remains\/\">JCPenney<\/a>. It\u2019s part of a reinvention of the 65-year-old brand that also includes NFTs,\u00a0<a href=\"https:\/\/www.adweek.com\/brand-marketing\/this-sports-illustrated-ticketing-site-promises-to-minimize-a-big-pain-point-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.adweek.com\/brand-marketing\/this-sports-illustrated-ticketing-site-promises-to-minimize-a-big-pain-point-fees\/\">ticketing<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.adweek.com\/media\/sports-illustrated-launches-sports-betting-product-in-colo\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.adweek.com\/media\/sports-illustrated-launches-sports-betting-product-in-colo\/\">sports betting<\/a>.<\/p>\n<h4><strong>Top line<\/strong><\/h4>\n<p>The clothing drop includes lines for men, women and children, such as tracksuits, T-shirts, shorts, skirts and outerwear.<\/p>\n<p>Michelle Wlazlo, evp and chief merchandising officer at JCPenney, said the activewear collection, Sports Illustrated for JCPenney, was \u201cinspired by iconic moments in sports.\u201d The styles are available online and in 300 U.S. JCPenney stores.<\/p>\n<div class=\"ad-div-m10-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist\">\n<div id=\"ad-div-m10-mobile\">\n<div class=\"htl-ad-wrapper ad-unit-m1\">\n<div id=\"htlad-2\" class=\"htl-ad aw-ad-unit-m1\" data-unit=\"adweek\/commerce\" data-targeting=\"{&quot;pos&quot;:&quot;m1&quot;}\" data-prebid=\"Adweek_M1\" data-sizes=\"0x0:300x250,300x600|727x0:\" data-eager=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><strong>Between the lines<\/strong><\/h4>\n<p>\u201cSports Illustrated is committed to reaching consumers in new and unique ways,\u201d said Dana Carpenter, evp of entertainment at Authentic Brands Group, which\u00a0<a href=\"https:\/\/www.adweek.com\/performance-marketing\/meredith-corp-sells-sports-illustrated-to-authentic-brands-group-for-100-million\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.adweek.com\/performance-marketing\/meredith-corp-sells-sports-illustrated-to-authentic-brands-group-for-100-million\/\">bought Sports Illustrated in 2019<\/a>. While this is its first fashion and lifestyle collection, the brand\u00a0<a href=\"https:\/\/swimsuit.si.com\/swimnews\/sports-illustrated-swimsuit-swimwear-line-available-now\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/swimsuit.si.com\/swimnews\/sports-illustrated-swimsuit-swimwear-line-available-now\">launched a swimwear collection<\/a>\u00a0in 2018.<\/p>\n<p>Sports Illustrated is hardly the only media company looking to retail partnerships to bolster its bottom line.<\/p>\n<p>YouTube channel First We Feast, for example, has partnered with Walmart\u00a0<a href=\"https:\/\/www.adweek.com\/media\/publishers-flock-to-food-licensing-deals-as-g-commerce-heats-up\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.adweek.com\/media\/publishers-flock-to-food-licensing-deals-as-g-commerce-heats-up\/\">to sell frozen food kits<\/a>, while digital media company Barstool Sports inked a deal with America\u2019s largest retailer\u00a0<a href=\"https:\/\/www.adweek.com\/media\/barstool-sports-is-expanding-into-food-delivery-with-barstool-bites\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.adweek.com\/media\/barstool-sports-is-expanding-into-food-delivery-with-barstool-bites\/\">to sell frozen pizza<\/a>. BuzzFeed\u2019s culinary arm, Tasty, has\u00a0<a href=\"https:\/\/www.adweek.com\/media\/buzzfeeds-tasty-generated-more-than-250-million-through-product-licensing-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.adweek.com\/media\/buzzfeeds-tasty-generated-more-than-250-million-through-product-licensing-in-2020\/\">created meal kits<\/a>\u00a0with brands like Hamburger Helper. And Hearst\u2019s Cosmopolitan is selling a branded line of furniture and housewares in partnership with Wayfair.<\/p>\n<div class=\"ad-div-m20-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist\">\n<div id=\"ad-div-m20-mobile\">\n<div class=\"htl-ad-wrapper ad-unit-m2\">\n<div id=\"htlad-3\" class=\"htl-ad aw-ad-unit-m2 htl-ad-occupied\" data-unit=\"adweek\/commerce\" data-targeting=\"{&quot;pos&quot;:&quot;m2&quot;}\" data-prebid=\"Adweek_M2\" data-sizes=\"0x0:300x250|850x0:\" data-eager=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><strong>Bottom line<\/strong><\/h4>\n<p>This all comes at a time as retailers themselves\u00a0<a href=\"https:\/\/www.adweek.com\/commerce\/5-things-brands-need-to-know-about-finding-the-right-retail-media-network\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.adweek.com\/commerce\/5-things-brands-need-to-know-about-finding-the-right-retail-media-network\/\">are acting more like media companies<\/a>\u00a0as they, too, seek additional sources of revenue.<\/p>\n<p>&nbsp;<\/p>\n<p>Read the original article\u00a0<a href=\"https:\/\/www.adweek.com\/commerce\/sports-illustrated-drops-an-apparel-collection-with-jcpenney\/?utm_content=position_1&amp;utm_source=postup&amp;utm_medium=email&amp;utm_campaign=Commerce_Newsletter_220107130831&amp;lyt_id=1805836\"><strong>here.\u00a0<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s Sports Illustrated&#8217;s first-ever fashion collection. JCPenney, Sports Illustrated, Valiant Pictures &nbsp; Sports Illustrated\u00a0has dropped its first line of branded apparel with department store chain\u00a0JCPenney. It\u2019s part of a reinvention of the 65-year-old brand that&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,573],"tags":[574,3313,3314],"class_list":["post-24204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-valiant-pictures","tag-valiant-pictures","tag-jcpenney","tag-sports-illustrated"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produced by Valiant Pictures, Sports Illustrated Drops an Apparel Collection with JCPenney, on Adweek - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Sports Illustrated has dropped its first line of branded apparel with department store chain JCPenney. 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