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As social media popularity continues to grow, we have seen a shift in ways to increase brand awareness and sales. Here are 3 trends you can incorporate into your business strategy for 2022.\u00a0<\/span><\/p>\n <\/p>\n Dedicated Social Media Hires<\/b><\/p>\n <\/p>\n Social media is a crucial part of creating a powerful strategy for your business and is no longer just for brand awareness–it\u2019s an effective tool for generating sales. In a study conducted by Hubspot, 79% of users say that user-generated content has significantly impacted their decisions while online shopping.\u00a0<\/span><\/p>\n In 2022, more companies will hire for social media-focused roles and no longer add these tasks to their marketing teams. If your business hasn\u2019t already, consider onboarding a social media manager to focus on creating and improving your online presence.<\/span><\/p>\n <\/p>\n Mature Influencer Marketing<\/b><\/p>\n <\/p>\n If you haven\u2019t noticed, the pandemic has undoubtedly sped up the rise of micro-influencers and non-influencers.<\/span><\/p>\n Many online users trusted influencers more than the brand itself during the pandemic, which resulted in brands exploring the influencer market. With more influencer partnerships, both social media and e-commerce can strengthen your brand and increase business sales.\u00a0<\/span><\/p>\n It is important to note that brands must partner with influencers with similar niches to create a successful campaign.<\/span><\/p>\n <\/p>\n Digestible Content<\/b><\/p>\n <\/p>\n With the rise of Instagram Reels and TikTok, short-form videos–or \u201cdigestible\u201d content–will continue to dominate social media. As the social media attention span continues to shorten, users will continue to embrace short-form educational pieces.<\/span><\/p>\n <\/p>\n <\/p>\n As the world continues to change, so does social media. Despite these trends are expected within the new year, the best thing a business can do is continue to research trends and determine which strategies work best for you.\u00a0<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" As social media popularity continues to grow, we have seen a shift in ways to increase brand awareness and sales. Here are 3 trends you can incorporate into your business strategy for 2022.\u00a0 …<\/p>\n","protected":false},"author":2,"featured_media":24201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3310,3311,3312,1598,3061],"class_list":["post-24200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-2022-trends","tag-digestable-content","tag-influencer","tag-pr-trends","tag-social-media-trends"],"yoast_head":"\n