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By Lauren Mack<\/strong><\/p>\n As 2021 comes to a close, let\u2019s take a step back and reflect on the news and\/or trends that captivated PR firms during the year. Hybrid and remote workplaces became the norm as many companies struggled to adapt and keep employee morale and retention high. The PR industry was no exception. To be successful, PR professionals stayed on top of their game to generate amazing results. Let\u2019s see what went on behind the scenes:<\/p>\n Social Media and Influencer Marketing Was a Must\u00a0<\/strong> Virtual Meetings and Events Were Necessary but Fun<\/strong><\/p>\n Technology was never more essential for PR than in 2021. Tools like Teams, Zoom, Google Classroom, and others made performing business-as-usual possible. Connecting with coworkers and clients through virtual meetings and happy hours kept communication strong. PR agencies were able to save money on travel by attending conferences and summits virtually. Both hybrid and remote workplace models created unique opportunities for PR teams to improve and learn from each other in different ways. Virtual events allowed audiences from around the world that may not have been able to previously attend. This allowed PR agencies to scale events to new heights!<\/p>\n Personalized and Meaningful Content Kept Consumers Hooked<\/strong><\/p>\n PR agencies found providing more engaging, meaningful content was necessary to keep consumers interested. People naturally seek human connection and understanding which became even more of a powerful force during the pandemic driving marketing and PR techniques. Creating content that was personal and relatable kept people interested. Major film studios such as Universal Pictures had to hold back from releasing movies but kept audiences engaged by promoting the film online and having actors participate in virtual interviews.<\/p>\n Podcasts Were Impactful and Creative<\/strong><\/p>\n We can\u2019t forget about the popularity of podcasts this past year. As podcasts became more mainstream in the media, PR agencies found ways to promote their clients on them and found the forum for long interviews and brand storytelling was highly effective. The quarantine inspired millions of talented creatives to try their hand on the creative medium. For PR, getting on these platforms was essential by researching the host, interview topics, and past guests to make sure the podcast was a fit.<\/p>\n As we wrap up for the year, we can look ahead to the next, where 2022 will bring much of the same. Social media will be prevalent, many events will remain at least partly virtual, technology will continue to evolve, and many PR agencies will find new ways to embrace the change.<\/p>\n","protected":false},"excerpt":{"rendered":" By Lauren Mack As 2021 comes to a close, let\u2019s take a step back and reflect on the news and\/or trends that captivated PR firms during the year. Hybrid and remote workplaces became the…<\/p>\n","protected":false},"author":2,"featured_media":24189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[3307,3308,1458,1598],"class_list":["post-24188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","tag-hacks","tag-public-relation","tag-tips","tag-pr-trends"],"yoast_head":"\n
\nPR pros found multiple ways to connect with clients and their audience using various social media platforms including Instagram, Tik Tok, and Twitter. Agencies utilized social media platforms like engaging with audiences and influencers to stay relevant. Finding influencers who were a good fit for clients created an opportunity for brand collaboration and promotion. For example, the PR team at Lanc\u00f4me and L\u2019Oreal work with makeup artist Michelle Phan, who has over 8.5 million subscribers on YouTube, to sell and endorse their products. Influencer partnerships have become so popular that brands are turning to tools like Influenster, a platform that connects them with potential ambassadors to participate in campaigns.<\/p>\n