Fernando Szew<\/a>, gives Fox production capabilities in the live-action scripted space to complement its production capabilities in unscripted via the in-house Fox Alternative Entertainment and in the animated scripted arena via the acquisition of Bento Box.<\/p>\nIn addition to a production infrastructure which is supporting a bustling pipeline of roughly 80 titles annually across all genres, MarVista is bringing its business model for efficient production, an established global distribution operation as well as a catalogue consisting of more than 2,500 hours (about 750 titles) of owned programming, including a deep roster of holiday movies.<\/p>\n
Libraries are increasingly valuable amid the current proliferation of streaming platforms which need content to scale up. That includes AVOD Tubi, which Fox Entertainment acquired 21 months ago. MarVista Entertainment already has supplied three original movies tor Tubi, thrillers\u00a0Twisted House Sister\u00a0<\/em>and\u00a0The Deadliest Lie,<\/em>\u00a0which it produced, and the holiday-themed\u00a0A Chance For Christmas<\/em>, which it distributes.\u00a0<\/em>The films, which had been commissioned prior to Fox and MarVista\u2019s acquisition talks, have done well on the streaming service whose original programming strategy is built around movies.<\/p>\nThe acquisition of Los Angeles-based MarVista was made with Tubi in mind as Fox is looking to supercharge the company\u2019s digital growth. MarVista will focus on developing and producing content for the AVOD platform Additionally, the studio also will continue to work with its roster of third-party buyers and co-production partners, while distributing its own \u2014 and third parties\u2019 content \u2014 globally.<\/p>\n
Szew will remain at the helm of MarVista post-acquisition, reporting to Fox Entertainment President of Production Strategy and Operations, Stefan Reinhardt. The company\u2019s offices will relocate to the Fox lot.<\/p>\n
The Missing Piece<\/strong><\/p>\nSince Fox became an independent broadcast network following Disney\u2019s 2020 acquisition of its sister studio 20th Century Fox Television (among other 20th Century Fox assets), Fox Entertainment has been steadily and carefully building and acquiring production capabilities with the launch of Fox Alternative Entertainment and the acquisitions of Bento Box, TMZ, whose TV shows air on the Fox Stations, and Studio Ramsay, the company of the network\u2019s top reality star Gordon Ramsay with whom Fox Entertainment recently launched new, co-owned production entity Studio Ramsay Global. MarVista provides a missing piece in the operation Fox Entertainment has been building post-Disney deal, bringing in global distribution capability Fox didn\u2019t have in-house.<\/p>\n
\u201cAnd so, what the next capability that Fernando and the team filled so well was to have a strategic, forward-looking production and distribution entity that is globally respected,\u201d Collier said in an interview with Deadline. \u201cWe looked at the marketplace. We spoke to a number of players. We wanted something that had a disciplined approach and was right-sized.\u201d<\/p>\n
Collier stressed that \u201cFox is not trying to rebuild what it sold. In fact, we get very much to jump a few levels forward, and in this acquisition, we\u2019re being disciplined and entrepreneurial and bringing in a partner in Fernando \u2014 and really everyone at MarVista \u2014 where we can come to market in a really nimble and strategic way.\u201d<\/p>\n
While original movies for TV and streaming have been MarVista\u2019s core business, the company has experience in producing and distributing scripted series, including the\u00a0Power Rangers<\/em>\u00a0franchise. Fox Entertainment is currently in production on its first fully owned live-action scripted series,\u00a0Monarch.<\/em>\u00a0There have been no discussions yet about MarVista taking over production\/distribution of the show but Fox Entertainment President Michael Thorn has been in touch with MarVista\u2019s Head of Creative Affairs Hannah Pillemer\u00a0and her team to explore potential collaborations.<\/span><\/p>\nThorn and his Fox Entertainment team have been experimenting with different development and production models, including making scripted series in an efficient way for summer, which the\u00a0Fantasy Island<\/em>\u00a0reboot from Sony TV is done under. That fits into MarVista\u2019s own programming strategy of producing original scripted content at an attractive price point.<\/p>\n\u201cContent is content, and things are converging,\u201d Szew told Deadline. \u201cSo if you\u2019re making a movie and maybe you\u2019re doing a wheel of movies or you\u2019re doing a limited series, those are areas that we\u2019re looking forward to be playing in; we do have that kind of expertise, but the approach that we\u2019ve had has always been very disciplined. When we had relatively limited resources, we were hyper focused on what we did best, which were movies.\u201d<\/p>\n
Fox will explore implementing MarVista\u2019s nimble and efficient approach to development and production to try to improve production operations company-wide. Additionally, the network will be getting access to MarVista\u2019s next-generation talent pool of first-time storytellers, creators and directors that the company often employs for its movies.<\/p>\n
Szew and Scott Greenberg, the CEO of Bento Box, know each other well, and there already have been conversations about MarVista potentially distributing internationally Fox Entertainment\u2019s owned animation series, starting with Dan Harmon\u2019s\u00a0Krapopolis,<\/em>\u00a0Collier said. (Fox Alternative\u2019s owned unscripted series, including\u00a0The Masked Singer<\/em>\u00a0and\u00a0Alter Ego,<\/em>\u00a0are being distributed internationally by Propagate.)<\/p>\n\u201cScott at Bento Box and myself, who have been neighbors at MIPCOM, have been chomping at the bit, being able to talk to international partners, looking to do some really innovative and interesting co-production arrangements, early distribution arrangements,\u201d Szew said.<\/p>\n
MarVista\u2019s Fox Future\u00a0<\/strong><\/p>\nLaunched in 2003, MarVista had been courted by a number of potential suitors over the past five years, with the interest intensifying amid the pandemic, Szew admitted.<\/p>\n
\u201cComing out of Covid, with the success we had in spite of the difficulties in the early days of the pandemic, once we aligned and figured out the protocols and worked with external partners to do that, we came out of Covid even stronger than we were coming into it, with all the different platforms that now have such a vast demand for content and especially for content that can be produced efficiently and effectively,\u201d he said.<\/p>\n
When Fox called to throw their hat into the ring, Szew had dinner with Collier. \u201cMeeting him at that first dinner, it was very clear to me that I was going to hopefully \u2014 which is now confirmed \u2014 join a very like-minded company with a very entrepreneurial spirit and forward thinking, and that would allow us to continue to be nimble and be our best selves,\u201d Szew said. \u201cThat\u2019s the promise that I had for myself and for my people, which is, we can continue to do what we love but do it with more resources. I think the sky is the limit as to what our growth can be.\u201d<\/p>\n
At the close of Fox Entertainment\u2019s acquisition of MarVista, which came after a lengthy courtship, the company\u2019s 2,500-hour library won\u2019t automatically become available on Tubi.<\/p>\n
\u201cA lot of it is already spoken for, it\u2019s already subject to windows, and we\u2019re going to adhere to all those agreements, needless to say,\u201d Szew said. \u201cWe\u2019re going to continue to be good partners and seek out what\u2019s best for the content. Oftentimes, where the marketplace seems to be going right now with a lot of opportunities for the type of fare that we\u2019re taking to market is to really do more rapid-fire, shorter windows, sometimes non-exclusively. So, if the market evolves, we\u2019re going to continue to evolve with the market.\u201d<\/p>\n
Still, \u201cthere\u2019s already MarVista (content) on Tubi, and there\u2019ll be more of it for sure,\u201d Collier said, adding that Tubi\u2019s Chief Content Officer Adam Lewinson and his team \u201chave been so enthusiastic about the acquisition as well because it\u2019s consistent with their strategy, both on the acquisition side and the disciplined original programming side.\u201d<\/p>\n
Szew stressed the company\u2019s commitment to its existing third-party partners after becoming part of Fox. \u201cWe are looking forward to being better partners to the existing partners that we worked so hard to align with and to serve, both domestically and internationally,\u201d he said.<\/p>\n
MarVista\u2019s notable producing partnerships include an agreement with Lionsgate to remake classic TV movies from the Hearst library as well as pacts with WarnerMedia in Latin America; and Neshama in Canada.<\/p>\n
Recent third-party titles produced and distributed by MarVista include Prime Video\u2019s upcoming\u00a0Christmas is Cancelled<\/em>, starring Hayley Orrantia, Dermot Mulroney and Janel Parrish; Netflix\u2019s\u00a0Falling Inn Love,<\/em>\u00a0starring Christina Milian and Adam Demos; Disney Channel\/Disney+\u2019s Halloween-themed\u00a0Under Wraps<\/em>;\u00a0Candy Coated Christmas<\/em>\u00a0for Food Network\/Discovery+;\u00a0#FBF,<\/em>\u00a0a young adult indie starring Ashley Judd; and the Spanish language movie\u00a0Operaci\u00f3n Feliz Navidad<\/em>\u00a0for HBO Max in Latin America.<\/p>\nRead the original article here.\u00a0<\/strong><\/em><\/a><\/p>\n <\/p>\n
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Fox Entertainment\u00a0has acquired\u00a0MarVista Entertainment, the prolific independent studio which produces and distributes original movies for traditional and streaming networks worldwide. No one would comment but sources pegged the value of the deal at over $100…<\/p>\n","protected":false},"author":2,"featured_media":24178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,3172],"tags":[1248,1254,3144,3178],"class_list":["post-24177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-marvista-entertainment","tag-fox-news","tag-deadline","tag-marvista-entertainment","tag-marvista"],"yoast_head":"\n
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