{"id":23902,"date":"2021-08-13T13:12:33","date_gmt":"2021-08-13T20:12:33","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23902"},"modified":"2026-01-28T09:50:29","modified_gmt":"2026-01-28T09:50:29","slug":"panelpicker-sxsw-2022","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/panelpicker-sxsw-2022\/","title":{"rendered":"PanelPicker Has Landed for SXSW Virtual Conference and Festivals 2022"},"content":{"rendered":"

\"\"Courtesy: sxsw.com<\/span><\/i><\/p>\n

 <\/p>\n

After a hiatus and subsequent virtual iteration, <\/span>SXSW Conference and Festivals<\/span><\/a> is raring to go for its much-anticipated annual in-person affair next March, 2022. After a flurry of submissions this summer, the awaited PanelPicker voting period kicked off Tuesday, August 10, where future attendees rank the panels they\u2019d race to the front row for.<\/span><\/p>\n

 <\/p>\n

Read on for thought-provoking panels on topics for the future in the realms of culture, filmmaking, art and technology:<\/span><\/p>\n

 <\/p>\n

ATK PLN<\/b><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u201cStop Taking Yourself Too Seriously in Creativity\u201d<\/b><\/p>\n

Vote <\/span>HERE<\/span><\/a><\/p>\n

 <\/p>\n

Between awards, lavish events for clients and conference schmooze-fests, advertising may have come a long way since the \u2018Mad Men\u2019 days, but the rat race towards being the \u2018coolest\u2019 or the \u2018trendiest\u2019 is still undeniably real. While celebrating creativity and cultivating industry relationships are integral to pushing the envelope for branded content, the advertising industry has a problem with wasting too much energy taking itself too seriously. Let\u2019s be honest: most of us were NOT cool in high school, so isn\u2019t it time to embrace our misfit superpower to bring more fun to the creative work we are so passionate about?<\/span><\/p>\n

 <\/p>\n

Industry experts will discuss how leaning further into the joy and the enjoyment of the creative process has allowed them to be their most creative.<\/span><\/p>\n

 <\/p>\n

Speakers<\/span><\/i><\/p>\n

 <\/p>\n

\u200b\u200bDaniel DelPurgatorio, Executive Creative Director, <\/span>ATKPLN<\/span><\/a><\/p>\n

Jeff Benjamin, Chief Creative Officer, Tombras<\/span><\/p>\n

Linda Codega, Features Editor, shots.net<\/span><\/p>\n

Amanda Burger, Senior Copywriter, 72andSunny<\/span><\/p>\n

 <\/p>\n

BUTTER Music and Sound<\/b><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u201cDuet: Why Advertising Needs to \u2018Get\u2019 TikTok\u201d<\/b><\/p>\n

Vote <\/span>HERE<\/span><\/a><\/p>\n

 <\/p>\n

With each social platform comes an advertising opportunity, but also a new set of marketing rules. Enter TikTok and all the quirks giving marketers pause. While some have nailed the platform, others have a lot to learn: from the real cost of a TikTok campaign, to which creative styles succeed, and what kind of music will make users dance (instead of cringe).<\/span><\/p>\n

 <\/p>\n

From dance trends to \u2018vibes\u2019 that send users looping a video on repeat, close observation, creativity and luck are the best tools to achieving TikTok success. Only the social media savvy will decide video virality, no matter your ad spend.<\/span><\/p>\n

 <\/p>\n

Experts from music and advertising will break down the biggest marketing misconceptions and what brands should know before launching their first–hopefully not their last–TikTok campaign.<\/span><\/p>\n

 <\/p>\n

Speakers<\/span><\/i><\/p>\n

 <\/p>\n

\u200b\u200bKayla Monetta, Music Supervisor, Head of A&R, <\/span>BUTTER Music and Sound<\/span><\/a><\/p>\n

Chip Herter, Music Director, Deutsch LA<\/span><\/p>\n

Sally Kubancik, Account + Strategy Supervisor, WorkInProgress<\/span><\/p>\n

Ilyse Liffreing, Staff Writer, Ad Age<\/span><\/p>\n

 <\/p>\n

Groove Guild<\/b><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u201cWhen Talking About Music, We\u2019re All On Mute\u201d<\/b><\/p>\n

Vote <\/span>HERE<\/span><\/a><\/p>\n

 <\/p>\n

They say music is the universal language, but have you ever actually tried to put words to a sound you\u2019re vibing with or a song you\u2019re obsessing over? Chances are if you have, you know–in this particular case–it\u2019s easier done than said. While everyone can agree music holds a distinct power to evoke emotion, discussions around landing on that perfect musical oasis can be challenging. In advertising, the creative exploration process for music has its struggles when creatives from all sides of the industry attempt to speak about something as personal and subjective as music.<\/span><\/p>\n

 <\/p>\n

It\u2019s time to normalize flubbing words when it comes to talking about music. Industry music lovers from all sides of the advertising will discuss best practices when talking about music for brand projects.<\/span><\/p>\n

 <\/p>\n

Speakers<\/span><\/i><\/p>\n

 <\/p>\n

Paul Riggio, Creative Director & Partner, <\/span>Groove Guild<\/span><\/a><\/p>\n

Theresa Notartomaso, Executive Music Producer, North America, VMLY&R<\/span><\/p>\n

Kelly Bayett, Creative Director\/Founder, Barking Owl<\/span><\/p>\n

Marco Vitali, Managing Partner, Sonic Lens<\/span><\/p>\n

 <\/p>\n

Squeak E. Clean Studios<\/b><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u201cNew Tools, New Rules: AI Revolutions in Music\u201d<\/b><\/p>\n

Vote <\/span>HERE<\/span><\/a><\/p>\n

 <\/p>\n

As the call for new types of (branded) content grow — across evolving forms of media — so has the role of the creator in responding to each new brief. As such, composers, sound designers and other melody makers have turned to new tools, including artificial intelligence, to allow them to more nimbly adapt to the changing media landscape and the demands of the consumer. We\u2019ll discuss the growing interdependence with AI as well as how AI can change the next 20 years of creative content and technology, in the same way digital recording software enabled anyone to create music (eventually revolutionizing the music industry via streaming) just 20 years ago.<\/span><\/p>\n

 <\/p>\n

Speakers<\/span><\/i><\/p>\n

 <\/p>\n

Rob Barbato, Executive Creative Director, <\/span>Squeak E. Clean Studios<\/span><\/a><\/p>\n

Jonathan Bailey, Chief Technology Officer, Izotope<\/span><\/p>\n

Ryan Steelberg, President, Veritone<\/span><\/p>\n

Amanda Patterson, Head of Production, Squeak E. Clean Studios<\/span><\/p>\n

 <\/p>\n

Valiant Pictures<\/b><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u201cIndie Film Funding Has a Representation Problem\u201d<\/b><\/p>\n

Vote <\/span>HERE<\/span><\/a><\/p>\n

 <\/p>\n

We love seeing a crowdfunded project succeed. The rush of supporting a grassroots effort can compound to outstanding results and millions of dollars raised.<\/span><\/p>\n

 <\/p>\n

However, when it comes to indie film projects, the prevalence of crowdfunding begs the question: why do these creators–many of whom are minorities from underrepresented communities–need to rely on the public to fund their projects? Where is the support from studios and distributors? Great resources like grants and residencies exist, but are their numbers enough to support films from diverse creators? Or does the current system need adjustment to begin to embrace projects by artists of all stripes?<\/span><\/p>\n

 <\/p>\n

Production experts and industry leaders will discuss what should change about this system of monetary filmmaking support today.<\/span><\/p>\n

 <\/p>\n

Speakers<\/span><\/i><\/p>\n

 <\/p>\n

Vincent Lin, Co-Founder\/Director, <\/span>Valiant Pictures<\/span><\/a><\/p>\n

Rebecca Murga, Director, AFI Directing Workshop for Women<\/span><\/p>\n

Evan Jackson Leong, Director, Arowana Films<\/span><\/p>\n

Dino-Ray Ramos, Founder, DIASPORA<\/span><\/p>\n

 <\/p>\n

Zoic Studios<\/b><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u201cReal-Time Applications for Filmmaking\u201d<\/b><\/p>\n

Vote <\/span>HERE<\/span><\/p>\n

<\/span><\/a><\/p>\n

While \u201cThe Mandalorian\u201d certainly stands as a pioneering example of the storytelling potential of real time filmmaking techniques, using it as the sole model of how to execute on other projects can limit the overwhelming creative opportunities that exist in real time. Virtual backgrounds on intricate sound stages are just one slice of the pie when it comes to these advancements. Virtual sets can be executed on projects of all scopes and sizes along with transformative collaborative opportunities in previsualization and introducing virtual art departments can allow creators to amortize assets across long-term IP applications.<\/span><\/p>\n

 <\/p>\n

Industry experts in real time filmmaking technology will discuss how they stand to disrupt the VFX process as we know it today and offer solutions at any scale.<\/span><\/p>\n

 <\/p>\n

Speakers<\/span><\/i><\/p>\n

 <\/p>\n

Andrew Orloff, Executive Creative Director\/Co-Founder, <\/span>Zoic Studios<\/span><\/a><\/p>\n

Karen Idelson, Entertainment & Technology Journalist, Freelance<\/span><\/p>\n

Tara DeMarco, VFX Supervisor, Marvel Studios<\/span><\/p>\n

David Morin, Head of Epic Games’ Los Angeles Lab, Epic Games<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Courtesy: sxsw.com   After a hiatus and subsequent virtual iteration, SXSW Conference and Festivals is raring to go for its much-anticipated annual in-person affair next March, 2022. After a flurry of submissions this summer, the…<\/p>\n","protected":false},"author":2,"featured_media":23903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,218,256,573,626,852,1581,2376,3136],"tags":[236,269,292,413,1842,2014,3042,3228,3229],"class_list":["post-23902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-advertising","category-butter","category-valiant-pictures","category-agencies","category-zoic-studios","category-atk-pln","category-squeak-e-clean-studios","category-groove-guild","tag-vfx","tag-music-2","tag-film","tag-sxsw","tag-conference","tag-agencies-2","tag-panelpicker","tag-festivals","tag-sxsw2022"],"yoast_head":"\nPanelPicker Has Landed for SXSW Virtual Conference and Festivals 2022<\/title>\n<meta name=\"description\" content=\"SXSW Conference and Festivals is raring to go for its much-anticipated annual in-person affair next March, 2022. 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