{"id":23824,"date":"2021-07-01T13:09:24","date_gmt":"2021-07-01T20:09:24","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23824"},"modified":"2026-01-28T09:50:29","modified_gmt":"2026-01-28T09:50:29","slug":"even-odd-beats-by-dre","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/even-odd-beats-by-dre\/","title":{"rendered":"Produced by Even\/Odd, Beats by Dre&#8217;s Latest Campaign for Beats Studio Buds features Serena Williams, on AdAge Creativity"},"content":{"rendered":"<h3>SERENA WILLIAMS, DRUSKI HEADLINE BEATS BY DRE&#8217;S FOLLOW-UP TO &#8216;YOU LOVE ME&#8217;<\/h3>\n<div class=\"block block-ctools-block block-entity-fieldnodefield-subhead\" data-block-plugin-id=\"entity_field:node:field_subhead\">\n<div class=\"field field--name-field-subhead field--type-string-long field--label-hidden field__item\">\n<h4>&#8216;It&#8217;s the Music&#8217; from Translation features the favorite songs of famous faces<\/h4>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/youtu.be\/En_AWqalPpA\">https:\/\/youtu.be\/En_AWqalPpA<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>On the heels of an award-winning brand campaign more philosophical than most, Beats by Dre\u2019s latest work from Translation takes a more product-focused approach. Or does it?<\/p>\n<p class=\"inline-ad-para\">The celebrity-studded campaign \u201cIt\u2019s the Music\u201d launches Beats Studio Buds headphones. It eschews long-winded explanations of tech features, opting instead to highlight the connection between a single person and a single song.<\/p>\n<p>Tennis star Serena Williams talks about the empowerment she feels when she listens to Kelly Rowland\u2019s \u201cBlack Magic.\u201d Comedian Druski admits his love of country music and \u201cForever After All\u201d by Luke Combs.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"For Druski, It\u2019s The Music | Beats Studio Buds\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/IVYfhYGqHtg?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"block block-ctools-block block-entity-fieldnodefield-byline\" data-block-plugin-id=\"entity_field:node:field_byline\">\n<p>Rounding out the initial trio of spots, rapper Roddy Ricch breaks down the artistry of Future\u2019s \u201cMarch Madness.\u201d But nestled in each ad is a quick list of features like active noise cancellation and eight\u00a0hours of battery life. They\u2019re breezed by as if unimportant, as the celebs drive toward the song they\u2019ve chosen to talk about.<\/p>\n<p>\u201c\u2019It\u2019s The Music\u2019 is directly tied to a product launch, and we felt it wouldn\u2019t be appropriate to make a societal statement with that goal in mind,\u201d says Beats Chief Marketing Officer Chris Thorne, contrasting the campaign to \u201cYou Love Me.\u201d \u201cInstead we sought to capture the emotional experience of hearing a song that truly resonates with you, and makes you feel a certain type of way.\u201d<\/p>\n<p>In all, 12 celebs and influencers share their favorite songs, including footballer Marcus Rashford, gamer Sydeon, singer Coi Leray and freestyle skier Eileen Gu. \u201cWe wanted to widen the lens a bit from the prototypical athlete and artist that the brand would historically tap,\u201d says Jason Campbell, executive creative director at Translation. \u201cThis wide breadth of talent and passion points also helped us drive home the fact that our love of music spans borders, industries, races and ages\u2014no matter who you are or what you do for a living.\u201d<\/p>\n<p>Spots are shot in a multitude of styles that reflect the personality of their subject, as well as the genre and content of the song. But if a viewer isn\u2019t already familiar with the featured celeb, they\u2019d be hard pressed to figure out what they\u2019re known for. That keeps the focus on\u2014of course\u2014the music.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p><a href=\"https:\/\/youtu.be\/8OLlz-EkjWY\">https:\/\/youtu.be\/8OLlz-EkjWY<\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"block block-ctools-block block-entity-fieldnodefield-byline\" data-block-plugin-id=\"entity_field:node:field_byline\">\n<div class=\"block block-ctools-block block-entity-fieldnodebody\" data-block-plugin-id=\"entity_field:node:body\">\n<div class=\"editor_pick aac_work_field_body field field--name-body field--type-text-with-summary field--label-inline\">\n<div class=\"editor-description__wrapper\">\n<div class=\"field__item\">\n<p>\u201cThe famous faces in this campaign are being highlighted as fans first of other artists and creators, rather than showing off their own \u2018famous\u2019 skillsets\u2014i.e., Serena is not shown wearing headphones and playing tennis, Coi Leray isn&#8217;t in the studio rapping and Eileen Gu isn&#8217;t on the slopes,\u201d Campbell says. \u201cInstead, we\u2019ve placed music as the hero, by leveling everyone and focusing on the connectivity that music brings.\u201d<\/p>\n<p>The Druski spot, as well as one featuring Boston Celtics forward Jayson Tatum, ran during Game 5 of the Western Conference Finals, and newly released spots will run on paid social, streaming media and partner channels.<\/p>\n<\/div>\n<p>Read the original article <a href=\"https:\/\/adage.com\/creativity\/work\/beats-dre-its-music\/2347091?adobe_mc=MCMID%3D37930831989689853110558920912592105964%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1625164028&amp;CSAuthResp=1%3A%3A395338%3A285215427%3A24%3Asuccess%3A3D6C56644E64B18DBE6C0FC989FF9156\"><em><strong>here.\u00a0<\/strong><\/em><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SERENA WILLIAMS, DRUSKI HEADLINE BEATS BY DRE&#8217;S FOLLOW-UP TO &#8216;YOU LOVE ME&#8217; &#8216;It&#8217;s the Music&#8217; from Translation features the favorite songs of famous faces &nbsp; &nbsp; On the heels of an award-winning brand campaign more&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,3210],"tags":[263,319,1745,2117,3205,3211],"class_list":["post-23824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-even-odd","tag-creativity","tag-adage","tag-beats-by-dre","tag-serena-williams","tag-even-odd","tag-luke-combs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produced by Even\/Odd, Beats by Dre&#039;s Latest Campaign for Beats Studio Buds features Serena Williams, on AdAge Creativity - Press Kitchen<\/title>\n<meta name=\"description\" content=\"On the heels of an award-winning brand campaign more philosophical than most, 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