{"id":23816,"date":"2021-06-30T13:01:10","date_gmt":"2021-06-30T20:01:10","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23816"},"modified":"2026-01-28T09:50:29","modified_gmt":"2026-01-28T09:50:29","slug":"squeak-e-clean-studios-herradura","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/squeak-e-clean-studios-herradura\/","title":{"rendered":"With Music by Squeak E. Clean Studios, Tequila Brand Herradura Launches It&#8217;s First-Ever Global Campaign"},"content":{"rendered":"<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-23817\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-30-at-12.53.32-PM.png\" alt=\"\" width=\"944\" height=\"440\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-30-at-12.53.32-PM.png 944w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-30-at-12.53.32-PM-300x140.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-30-at-12.53.32-PM-768x358.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-30-at-12.53.32-PM-350x163.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-30-at-12.53.32-PM-600x280.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-30-at-12.53.32-PM-uai-900x419.png 900w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/h3>\n<h3>Tequila Herradura launches its first-ever global campaign, <em><a href=\"http:\/\/crdt.tv\/NDI4Nzgy\" target=\"_blank\" rel=\"noopener\">Extraordinary Awaits<\/a><\/em>, with a rebranded image and new :30 film.<\/h3>\n<p>In a category that has become repetitive and expected, Tequila Herradura aims to carve out its unique position. In this new campaign, the 150-year-old tequila brand highlights the extraordinary possibilities that await when you try this world class and award-winning spirit.<\/p>\n<p>The film follows a female protagonist as she navigates a stale party. After choosing to make a cocktail with Tequila Herradura, she unlocks a night of colour, energy, and movement.\u00a0\u00a0The campaign was made with creative advertising agency\u00a0<a href=\"https:\/\/sourcecreative.extremereach.com\/Creative\/AgencyDetail\/37888\" target=\"_blank\" rel=\"noopener\">Energy BBDO<\/a>. This is the agency\u2019s first campaign for Tequila Herradura.<\/p>\n<p>The surreal effects \u2013 like a marble column lighting up, a painting melting to the floor, and a Roman bust dancing for the camera \u2013 were all achieved with computer-generated imagery (CGI). The musical track that plays was created specifically for this spot in partnership with <a href=\"https:\/\/sourcecreative.extremereach.com\/Creative\/CompanyDetail\/69084\" target=\"_blank\" rel=\"noopener\">Squeak E. Clean Studios<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Extraordinary Awaits | Tequila Herradura\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/9wuMKQhHz2E?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"block block--text block--3\" data-block-type=\"news_block_text\">\n<div class=\"grid\">\n<div class=\"post-body\">\n<div class=\"post-body__content\">\n<p>The new campaign will run on television, online, social and out-of-home (OOH) globally this year. Aspects of the OOH campaign, like a series of vibrant murals, were done in partnership with surrealist Colombian artist Carolina Nino.<\/p>\n<p>If you are unfamiliar with Tequila Herradura, it is an ultra-premium tequila, produced using many of the same authentic techniques when the first bottle was enjoyed more than 150 years ago. It is produced at Casa Herradura, located in Amatitan, Mexico, the last true tequila-producing Hacienda left on the planet. The brand has an extraordinary history, credited with creating both the first Reposado and Extra-Anejo categories, and always aging its tequilas well past industry standards.<\/p>\n<p>\u201cWith over 150 years of tequila production under our belts and credited with creating the Reposado and Extra-Anejo categories, Tequila Herradura has always been extraordinary,\u201d says Mia Simpson Culp, Managing Director, Tequila Herradura. \u201cWith our new extraordinary brand campaign, we\u2019re inviting consumers to raise a glass this summer as we bring out what is extraordinary in all of us.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"sidebar\">\n<div class=\"sidebar-item sidebar-item--sticky\">\n<div class=\"sidebar-element\">\n<div class=\"listing-slate\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"block block--text block--4\" data-block-type=\"news_block_text\">\n<div class=\"grid\">\n<div class=\"post-body\">\n<div class=\"post-body__content\">\n<p>\u201cWe were given the opportunity to create a visual feast for the senses, from the set design, to wardrobe, to the VFX,\u201d says <a href=\"https:\/\/sourcecreative.extremereach.com\/Creative\/CreativePersonnelDetail\/75940\" target=\"_blank\" rel=\"noopener\">Monique Kaplan<\/a>, SVP Creative Director, Energy BBDO. \u201cThe film really captures the essence of Tequila Herradura and seeing where the night may take you.\u201d<\/p>\n<p>&#8220;We wanted to make the cocktail shaker an integral part of the track. The power in the shaker is meant to transform this very stiff and dull gathering into a vibrant party, just as Tequila Herradura can transform a night,\u201d said <a href=\"https:\/\/sourcecreative.extremereach.com\/Creative\/PeopleDetail\/635580\" target=\"_blank\" rel=\"noopener\">Justin Hori<\/a>, Composer, Squeak E. Clean Studios. \u201cFor this song we collaborated with artist and good friend, Piwa, who wrote a great hook in Shona, the native language of Zimbabwe.&#8221;<\/p>\n<div class=\"credits__title\">\n<h5>CREDITS<\/h5>\n<\/div>\n<div class=\"credits__list-wrap\">\n<p>AGENCY: Energy BBDO\/Chicago<\/p>\n<p>PRODUCTION COMPANY: Biscuit Filmworks\/USA<\/p>\n<p>DIRECTOR: Ben Strebel<\/p>\n<p>MANAGING DIRECTOR: Shawn Lacy<\/p>\n<p>EXECUTIVE PRODUCER: Andrew Travelstead<\/p>\n<p>EDITOR: Phil Currie<\/p>\n<p>PRODUCER: Angela Hart<\/p>\n<p>MUSIC: Squeak E Clean Studios\/USA<\/p>\n<p>CREATIVE DIRECTOR\/COMPOSER: Justin Hori<\/p>\n<\/div>\n<\/div>\n<p>Read the original article\u00a0<em><strong><a href=\"https:\/\/shots.net\/news\/view\/tequila-herradura-leaves-ordinary-behind-with-first-global-campaign?success=true&amp;cachebust=202130164402\">here.\u00a0<\/a><\/strong><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tequila Herradura launches its first-ever global campaign, Extraordinary Awaits, with a rebranded image and new :30 film. In a category that has become repetitive and expected, Tequila Herradura aims to carve out its unique position&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":23817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,2376],"tags":[2375,3207,3208,3209],"class_list":["post-23816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-squeak-e-clean-studios","tag-squeak-e-clean-studios","tag-global-campaign","tag-herradura","tag-tequila"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. Clean Studios, Tequila Brand Herradura Launches It&#039;s First-Ever Global Campaign - Press Kitchen<\/title>\n<meta name=\"description\" content=\"With music by Squeak E. 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