{"id":23787,"date":"2021-06-23T12:51:49","date_gmt":"2021-06-23T19:51:49","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23787"},"modified":"2026-01-28T09:50:29","modified_gmt":"2026-01-28T09:50:29","slug":"rattling-stick-dell","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/rattling-stick-dell\/","title":{"rendered":"Out of Rattling Stick, Familiar Barriers Burst into Color in Dell Technologies Spot"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter  wp-image-23790\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-18-at-10.18.00-AM.png\" alt=\"\" width=\"1060\" height=\"569\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">When technology works and works well, familiar barriers to anyone in creative&#8211;\u201dThat\u2019s impossible\u201d, \u201cIt\u2019ll take too long\u201d, and many more&#8211;explode in colorful bursts in the latest Dell Technologies spot out of agency VMLY&amp;R New York and produced by <\/span><a href=\"http:\/\/rattlingstick.us\/\"><b>Rattling Stick US<\/b><\/a><span style=\"font-weight: 400;\">. The spot was helmed by award-winning director <\/span><b>Daniel Kleinman<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In\u00a0 \u201c#APEX | Breaking Barriers\u201d, a young woman steps into frame and obliterates harmful reductive thoughts with two clicks in the uplifting ad, showcasing the tools that stop at nothing in Dell Technologies\u2019 new technology-as-a-service.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/youtu.be\/9ifkNhp3eIQ\">https:\/\/youtu.be\/9ifkNhp3eIQ<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kleinman has snagged top awards for his advertising work at Cannes Lions, D&amp;AD, the New York One Show, British Arrows, Clio, Creative Circle, Midsummer Awards and many others. The Gunn Report acknowledged him as the Most Awarded Director in the world, and he has received the President\u2019s Award from Creative Circle and the Chairman\u2019s Award at the British Arrows. Dedicated clients include Lexus, Crunchy Nuts, Guinness, Greenpeace, Budget Direct, Santander and Pepsi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Credits:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Client<\/span><b>: <\/b><span style=\"font-weight: 400;\">Dell Technologies<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agency: VMLY&amp;R New York<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Production Company: Rattling Stick US<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Director: Daniel Kleinman<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Editorial Company: Nomad<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Song: APEX \u201cCome Alive\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When technology works and works well, familiar barriers to anyone in creative&#8211;\u201dThat\u2019s impossible\u201d, \u201cIt\u2019ll take too long\u201d, and many more&#8211;explode in colorful bursts in the latest Dell Technologies spot out of agency VMLY&amp;R New York&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,2304,3185],"tags":[3186,3198],"class_list":["post-23787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-rattling-stick","category-rattling-stick-us","tag-rattling-stick-us","tag-dell"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Out of Rattling Stick, Familiar Barriers Burst into Color in Dell Technologies Spot - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/rattling-stick-dell\/\" \/>\n<meta property=\"og:locale\" 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