{"id":23739,"date":"2021-06-16T11:00:18","date_gmt":"2021-06-16T18:00:18","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23739"},"modified":"2026-01-28T09:50:30","modified_gmt":"2026-01-28T09:50:30","slug":"groove-guild-tam","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/groove-guild-tam\/","title":{"rendered":"On AdWeek, Music Agency Groove Guild’s Short Film Takes a Hilarious Look at Remote Collaboration"},"content":{"rendered":"

Groove Guild’s short film “Talking About Music” illustrates the sometimes chaotic nature of virtual collaboration.<\/h3>\n
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Good creative doesn\u2019t just happen. Every detail of even the briefest ad is subject to a committee, especially when it comes to the music. And when creatives can\u2019t exactly hash out their ideas together in a singular workspace, they have to rely on the same tools that many of us have leaned on over the past year: clear communication, bottomless patience and Zoom. It\u2019s a seamless system, right?<\/p>\n

Naturally, these virtual brainstorming sessions come with their own limitations, especially when it comes to the sometimes difficult task of verbalizing music. Creative music agency Groove Guild found a way to distill those trials in a hilarious short film titled \u201cTalking About Music.\u201d Here, we see a collective of creators remotely collaborating via a packed Zoom call as they try to nail down the perfect\u00a0sonic branding<\/a>\u00a0moment for their client. But how exactly should that\u00a0sound<\/em>?<\/p>\n

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