{"id":23661,"date":"2021-06-14T15:40:07","date_gmt":"2021-06-14T22:40:07","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23661"},"modified":"2026-01-28T09:50:30","modified_gmt":"2026-01-28T09:50:30","slug":"mercedes-benz-park-pictures","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/mercedes-benz-park-pictures\/","title":{"rendered":"Directed by Park Pictures&#8217;, Vans Perform a Triumphant Ballet in Mercedes-Benz AD directed, on AdAge"},"content":{"rendered":"<div class=\"block block-ctools-block block-entity-fieldnodebody\" data-block-plugin-id=\"entity_field:node:body\">\n<div class=\"editor_pick aac_work_field_body field field--name-body field--type-text-with-summary field--label-inline\">\n<div class=\"editor-description__wrapper\">\n<div class=\"field__item\">\n<h3>Park Pictures&#8217; Bernd Faass directs cinematic spot for the carmaker<\/h3>\n<p><iframe title=\"First Driving Mercedes-Benz Star Ever | #Sprinter #Vito #Citan\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ZbAs5jD7Qcw?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Vans are not the sexiest of vehicles, but a new campaign from Mercedes-Benz takes a balletic and cinematic approach to advertising them\u2014 something that advertisers have been trying to recreate ever since Volvo Trucks&#8217;\u00a0<a class=\" inline-paragraph-link\" href=\"https:\/\/adage.com\/creativity\/work\/epic-split-ft-van-damme\/33200\">Epic Spli<\/a>t back in 2013.<\/p>\n<p class=\"inline-ad-para\">In the film, from German agency Preuss und Preuss and directed by\u00a0Bernd Faass of Park Pictures, a fleet of Merceds-Benz van drivers &#8220;perform&#8221; in sychronicity to music. The choreographed sequence moves from scenes of the drivers unlocking the van with an app to switching on lights, to loading goods and strapping in. As they drive along\u00a0in formation to music, like a troupe of dancers or\u00a0a flock of birds, they perform a series of perfectly executed moves, and then ultimately, come\u00a0together to\u00a0form\u00a0the Mercedes logo when\u00a0seen from above.<\/p>\n<div class=\"crain-advertisement any out-of-page adscount0\"><\/div>\n<p>The spot was shot in Portugal\u00a0with music via MassiveMusic.<\/p>\n<\/div>\n<p>Read the original article\u00a0<em><strong><a href=\"https:\/\/adage.com\/creativity\/work\/mercedes-benz-made-perform\/2342351?adobe_mc=MCMID%3D10994463192366103243867904603686784449%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1623709313&amp;CSAuthResp=1%3A%3A395338%3A285215427%3A24%3Asuccess%3A3D6C56644E64B18DBE6C0FC989FF9156\">here.<\/a>\u00a0<\/strong><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Park Pictures&#8217; Bernd Faass directs cinematic spot for the carmaker Vans are not the sexiest of vehicles, but a new campaign from Mercedes-Benz takes a balletic and cinematic approach to advertising them\u2014 something that advertisers&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,370],"tags":[369,1603],"class_list":["post-23661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-park-pictures-2","tag-park-pictures","tag-mercedes-benz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Directed by Park Pictures&#039;, Vans Perform a Triumphant Ballet in Mercedes-Benz AD directed, on AdAge - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Vans are not the sexiest of vehicles, but a new campaign from Mercedes-Benz takes a balletic and cinematic approach to advertising them\u2014 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