{"id":23604,"date":"2021-06-02T09:40:04","date_gmt":"2021-06-02T16:40:04","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23604"},"modified":"2026-01-28T09:50:30","modified_gmt":"2026-01-28T09:50:30","slug":"mrbronx-butter-music-and-sound","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/mrbronx-butter-music-and-sound\/","title":{"rendered":"Music produced by Butter, sound design by Mr. Bronx’s Dave Wolfe, Uber Thanks the Vaccinated and Offers Free Rides to the Rest, on AdAge Creativity"},"content":{"rendered":"
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A year after brand thanked people for not riding with Uber, it’s now promoting the COVID-19 vaccine<\/span><\/h3>\n<\/div>\n<\/div>\n

https:\/\/www.youtube.com\/watch?v=9-GbBQ0pleU&feature=youtu.be<\/a><\/p>\n

Last year, in an effort to keep everyone safe from the coronavirus, Uber made an unexpected move: It\u00a0thanked people for not riding with Uber<\/a>.<\/p>\n

Now, the brand is back with another message of appreciation\u2014for those who have gotten vaccinated against COVID-19. It comes full-circle from April of last year, when Uber\u2019s original pandemic-themed spot focused on people quietly biding their time at home, not a car in sight.<\/p>\n

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LIke other return-to-normal ads, the new spot features vignettes of people going about their day, enjoying each other\u2019s company, holding hands, eating, studying and singing\u00a0together\u2014basically, life as we used to know it. Those are interspersed with scenes of moving forward, the camera trained on the road below. As the uplifting music rises to a crescendo, the endline is revealed: \u201cThank you for getting vaccinated.\u201d Wieden+Kennedy\u00a0was behind both spots.<\/p>\n

The new message is part of Uber\u2019s efforts aid in the\u00a0White House<\/a>\u00a0and\u00a0President Biden\u2019s goal to get 70%<\/a>\u00a0of the U.S. population vaccinated by July 4. Starting this week, Uber is offering four free rides in its\u00a0app for every American to help them get their vaccine. To support the effort, Uber created\u00a0a new user-friendly in-app experience<\/a>\u00a0that integrates Vaccines.gov data and allows people to find vaccines available nearby from tens of thousands of providers.<\/p>\n

This is not the first of Uber\u2019s vaccine messages. Earlier, the\u00a0brand teamed with Spike Lee and R\/GA<\/a>\u00a0on a campaign focusing on the inequities that may be preventing various groups from getting their vaccine. The initiative provided more than 10 million free rides to individuals to ensure that transportation would not be a barrier to their getting vaccinated.<\/p>\n<\/div>\n

Read the original article\u00a0here.\u00a0<\/a><\/strong><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A year after brand thanked people for not riding with Uber, it’s now promoting the COVID-19 vaccine Last year, in an effort to keep everyone safe from the coronavirus, Uber made an unexpected move: It\u00a0thanked…<\/p>\n","protected":false},"author":2,"featured_media":23605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256,2994],"tags":[3195,258,2785,2993],"class_list":["post-23604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter","category-mr-bronx","tag-uber","tag-butter-music-and-sound","tag-covid-19","tag-mr-bronx"],"yoast_head":"\nMusic produced by Butter, sound design by Mr. Bronx's Dave Wolfe, Uber Thanks the Vaccinated and Offers Free Rides to the Rest, on AdAge Creativity - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Last year, in an effort to keep everyone safe from the coronavirus, Uber made an unexpected move: It\u00a0thanked people for not riding with Uber. 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