{"id":23579,"date":"2021-05-24T11:38:55","date_gmt":"2021-05-24T18:38:55","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23579"},"modified":"2026-01-28T09:50:30","modified_gmt":"2026-01-28T09:50:30","slug":"butter-oil","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-oil\/","title":{"rendered":"Erich and Kallman Highlights Absurdly Short Oil Change Times in Humorous Campaign with Music by Butter Music + Sound, on AgencySpy"},"content":{"rendered":"

https:\/\/youtu.be\/nN-0X0c23Fs<\/a><\/p>\n

Take 5 Oil Change, an auto service provider in the south and midwest, is showing people that getting their oil changed at its service centers is so fast, they won\u2019t even have time to finish up tasks they tried to get done while waiting.<\/p>\n

\u201cWe\u2019re Faster Than You Think,\u201d by San Francisco indie agency Erich and Kallman, presents five different scenarios with the setup of customers staying in their cars during the drive-through oil change process because the whole service takes just 10 minutes.<\/p>\n

In one ad, a tech tells the customer that his oil change is done as he sits in his convertible. The customer says that he didn\u2019t even have time to finish his coffee, which he promptly chugs and pours all over himself. Other scenarios involve someone not having time to\u00a0pluck her eyebrows,\u00a0watch her shows,\u00a0stretch his legs, or moonwalk to the vending machines.<\/p>\n

 <\/p>\n

The campaign will run on TV, digital video, radio, streaming audio, and digital display.<\/p>\n

\u201cThe creative theme \u2018Faster Than You Think\u2019 perfectly captures the experience of getting your oil changed at Take 5. It\u2019s not uncommon for customers to be completely surprised by the speed of the friendly and simple service they just received. We are excited to share that insight with customers as we expand across the country and into new markets,\u201d Take 5 Oil Change vp, marketing\u00a0Brady Noon\u00a0<\/strong>said in a statement.<\/p>\n

\u201cWe think we\u2019ve found a great construct for some breakthrough, memorable and effective ads in what I hope will be a long-running campaign,\u201d added Erich and Kallman CCO\u00a0Eric Kallman<\/strong>.<\/p>\n

The agency\u00a0recently hired industry veteran\u00a0Kate Frazier<\/strong>\u00a0as director of brands, a new position at Erich and Kallman.<\/p>\n

 <\/p>\n

\n
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\n
\n

CREDITS<\/u><\/strong><\/p>\n

Client: Danny Rivera, President, Driven Brands<\/p>\n

Client: Brady Noon, VP of Marketing, Take 5<\/p>\n

Client: Alex Saunders, Marketing Manager, Take 5<\/p>\n

Creative Agency: Erich & Kallman<\/p>\n

Chief Creative Officer: Eric Kallman<\/p>\n

Managing Director: Steve Erich<\/p>\n

Associate Creative Director: Jason Goldberg<\/p>\n

Associate Creative Director: Jon Northrop<\/p>\n

Copywriter: Aaron Araya<\/p>\n

Art Director: Vail Prior<\/p>\n

Head of Production: Olivia Baker<\/p>\n

Account Director: Laura Miley<\/p>\n

Producer: Sofia Aguilar<\/p>\n

Account Manager: Hannah Hadley<\/p>\n

Offline Media: hunterblu<\/p>\n

Digital Media: 360i<\/p>\n

Dummy\u00a0<\/u><\/p>\n

Director: Harold Einstein<\/p>\n

Producer: Michael Kanter<\/p>\n

EDITORIAL<\/u><\/p>\n

Arcade Edit<\/p>\n

Editor: Dave Anderson<\/p>\n

Assistant Editor: Chris Angel<\/p>\n

EP\/Partner: Sila Soyer<\/p>\n

Producer: Arlene Perez<\/p>\n

VFX PRODUCTION\u00a0<\/u><\/p>\n

The Mill<\/p>\n

Executive Producer: Anastasia von Rahl<\/p>\n

Producer: Daniel Beldy<\/p>\n

VFX CREATIVE<\/u><\/p>\n

Creative Director: John Leonti<\/p>\n

VFX Supervisor \/ 2D Lead Artist: Alex Candlish<\/p>\n

2D Artist: Young-Joon Mok, Lenz Kol<\/p>\n

COLOUR<\/u><\/p>\n

Company 3<\/p>\n

Colorist: Tim Masik<\/p>\n

Senior Producer: Kevin Breheny<\/p>\n

Color Assist: Ryan Moncrief, Nick Daukas<\/p>\n

MIX<\/u><\/p>\n

Lime Studios<\/p>\n

Audio Mixer: Joel Waters<\/p>\n

Audio Assistant: Collin Thomas<\/p>\n

Executive Producer: Susie Boyajan<\/p>\n

Senior Producer: Kayla Phungglan<\/p>\n

MUSIC<\/u><\/p>\n

Butter Music<\/p>\n

Executive Producer: Annick Mayer<\/p>\n

Senior Producer: Stone Irr<\/p>\n

Production Coordinator: Malayna Ellis<\/p>\n<\/div>\n<\/div>\n

Read the original article\u00a0here.<\/a>\u00a0<\/strong><\/em><\/p>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Take 5 Oil Change, an auto service provider in the south and midwest, is showing people that getting their oil changed at its service centers is so fast, they won\u2019t even have time to finish…<\/p>\n","protected":false},"author":2,"featured_media":23581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,256],"tags":[],"class_list":["post-23579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-butter"],"yoast_head":"\nErich and Kallman Highlights Absurdly Short Oil Change Times in Humorous Campaign with Music by Butter Music + Sound, on AgencySpy - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Take 5 Oil Change, an auto service provider in the south and midwest, is showing people that getting their oil changed at its service centers is so fast, they won\u2019t even have time to finish up tasks 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