{"id":23561,"date":"2021-05-13T11:27:06","date_gmt":"2021-05-13T18:27:06","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23561"},"modified":"2026-01-28T09:50:30","modified_gmt":"2026-01-28T09:50:30","slug":"valiant-pictures-labatt-blue","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/valiant-pictures-labatt-blue\/","title":{"rendered":"Produced by Valiant Pictures and KAPWA, Hard Seltzer Gets \u2018Lemon-Aided\u2019 in Labatt Blue Light Campaign"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter  wp-image-23565\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-12-at-1.56.35-PM.png\" alt=\"\" width=\"1057\" height=\"488\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-12-at-1.56.35-PM.png 2560w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-12-at-1.56.35-PM-300x138.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-12-at-1.56.35-PM-1024x472.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-12-at-1.56.35-PM-768x354.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-12-at-1.56.35-PM-1536x708.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-12-at-1.56.35-PM-2048x944.png 2048w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-12-at-1.56.35-PM-350x161.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-12-at-1.56.35-PM-600x277.png 600w\" sizes=\"(max-width: 1057px) 100vw, 1057px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hard lemonade gets extra zing in brand Labatt Blue Light\u2019s latest product launch, a line of seltzer lemonades in four flavors, and brand campaign out of production companies Valiant Pictures and KAPWA. Accompanying digital and social media spots showcase a golfer\u2019s would-be birdie getting a \u2018lemon-aided\u2019&#8211;literally&#8211;boost thanks to a swig of Labatt Blue Light Seltzer Lemonade.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Directed by Andres Gomez, collage-style animation and a primary color palette breathe life into a dreary day and give one golfer a much-needed mulligan. Sunny yellow stands out in the whimsical spot, harkening to everyone\u2019s strategy of choice when life does occasionally give you lemons.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"LemonAided\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Z4e4QmhBF_E?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Hard lemonade gets extra zing in brand Labatt Blue Light\u2019s latest product launch, a line of seltzer lemonades in four flavors, and brand campaign out of production companies Valiant Pictures and KAPWA. Accompanying digital&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,573],"tags":[574,3188,3189,3190],"class_list":["post-23561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-valiant-pictures","tag-valiant-pictures","tag-blue-light","tag-labatt-blue-light","tag-lemon-aided"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produced by Valiant Pictures and KAPWA, Hard Seltzer Gets \u2018Lemon-Aided\u2019 in Labatt Blue Light Campaign - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Hard lemonade gets extra zing in brand Labatt Blue Light\u2019s latest product launch, a line of seltzer lemonades in four flavors, and brand campaign out 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