{"id":23552,"date":"2021-05-10T16:40:52","date_gmt":"2021-05-10T23:40:52","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23552"},"modified":"2026-01-28T09:50:30","modified_gmt":"2026-01-28T09:50:30","slug":"squeak-e-clean-studios-coors","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/squeak-e-clean-studios-coors\/","title":{"rendered":"With Music by Squeak E. Clean Studios, Coors Launches their First Organic Brew, on SHOOTOnline"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe title=\"New Coors Pure | Runner Mom Jessica\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/FImVnvHU8VE?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Last month, Coors launched its first USDA-certified organic brew, Coors Pure, with a literal \u201cBeer Run\u201d in Central Park and a nationwide beer giveaway for drinkers who simply ran in the shape of a Coors Pure can. Now, Droga5 New York has turned out the brand\u2019s first national campaign, which debuts with the tagline, \u201cOrganic, but Chill About it.\u201d<\/p>\n<p>Coors Pure is an organic beer with three simple ingredients: barley, hops and water, 0 sugar, and only 92 calories. It\u2019s a beer that lets you drink and maintain your healthy lifestyle. If you like beer and you also run every now and then\u2014this beer\u2019s for you. If you remember to cycle sometimes but conveniently \u201cforget\u201d other times\u2014this beer\u2019s also for you. If you\u2019re into ultra-marathons or hiking at 5 am. Then no, this beer is not for you.<\/p>\n<p>To launch this balanced beer, the Droga5-conceived campaign recognizes average Joes and Janes who\u2019re trying to live a more balanced life and celebrates their everyday fitness wins\u2014whether that\u2019s going out for a jog just to escape their kids or switching to a standing desk because of a scary article they read one day. If they tried to live better, they deserve a beer.<\/p>\n<p>The two hero :30 spots for the campaign are titled \u201cRunning Mom\u201d and \u201cStanding Desk Matt\u201d&#8211;both feature the voice of Ali Wong as a literal talking can of Coors Pure that comes to life after our hero opens it at the end of the day. Through Wong, we hear the beer hype our heroes up after reviewing their healthy-ish moments during the day. Why? Just because they tried.<\/p>\n<p>Both spots, including this one, \u201cRunning Mom,\u201d were directed by Jeff Low of Biscuit Filmworks.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Credits<\/strong><\/p>\n<p><strong>Client:<\/strong>\u00a0Molson Coors\/Coors Pure<\/p>\n<p><strong>Music:<\/strong> Squeak E. Clean Studios Greg Essig, composer; Zac Colwell, creative director; Chris Clark, executive creative producer; Danielle Toporoff, sr. producer.<\/p>\n<p>Read the original article <a href=\"https:\/\/www.shootonline.com\/video\/ali-wong-gives-voice-coors-pure-droga5-ny-director-jeff-low-give-laughs\"><em><strong>here<\/strong><\/em><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Last month, Coors launched its first USDA-certified organic brew, Coors Pure, with a literal \u201cBeer Run\u201d in Central Park and a nationwide beer giveaway for drinkers who simply ran in the shape of a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,2376],"tags":[3183,3184,2375,2725],"class_list":["post-23552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-squeak-e-clean-studios","tag-coors","tag-coors-pure","tag-squeak-e-clean-studios","tag-alcohol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With Music by Squeak E. 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