{"id":23344,"date":"2021-03-29T14:56:48","date_gmt":"2021-03-29T21:56:48","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23344"},"modified":"2026-01-28T09:50:30","modified_gmt":"2026-01-28T09:50:30","slug":"nrma-squeak-e-clean-studios","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/nrma-squeak-e-clean-studios\/","title":{"rendered":"On Mumbrella, NRMA Reminds Customers of the Value of it&#8217;s Roadside Assistance, with Sound Design by Squeak E. Clean Studios"},"content":{"rendered":"<p>Customers reflecting on the remote and inconvenient locations they received help from NRMA Roadside Assistance at is the focus of a new marketing push ahead of the Easter holiday period.<\/p>\n<p>The campaign, from Saatchi &amp; Saatchi aims to highlight the connection between the roadside assistance team and its customers to show how the service will go the extra mile to help.<span id=\"more-675149\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/youtu.be\/5_U3d-NTpVQ\">https:\/\/youtu.be\/5_U3d-NTpVQ<\/a><\/p>\n<p>\u201cThe NRMA has an unrivalled history of keeping Aussies moving. Members of the NRMA know wherever they go and no matter what happens, The NRMA will always lend a helping hand to keep them moving to where they would rather be. This campaign seeks to reinforce the lengths that The NRMA and our technicians will go to help our members,\u201d said general manager of marketing Darren Jones.<\/p>\n<p>The campaign is intended to remind consumers that the NRMA \u2018offers the real thing\u2019 when it comes to roadside assistance, compared to \u2018other providers within the market that may claim to \u2018offer\u2019 roadside assistance\u2019.<\/p>\n<p>Saatchi &amp; Saatchi chief creative officer, Mike Spirkovski, said: \u201cEveryone knows that having car problems isn\u2019t fun. It\u2019s stressful and people just want to get going. This campaign is designed to showcase those situations and importantly reinforce how far the NRMA will go. Every time.\u201d<\/p>\n<p>The integrated campaign is running across broadcast television, online video, radio, digital and on social platforms. Media is being executed by Spark Foundry.<\/p>\n<p>The launch of the campaign follows a\u00a0<a href=\"https:\/\/mumbrella.com.au\/friends-save-koalas-in-nrmas-every-home-is-worth-protecting-continuation-672456\">renewed masterbrand push from the NRMA<\/a>\u00a0with the return of Sammy and the koala he once saved.<\/p>\n<p><strong>Credits<\/strong><\/p>\n<p><strong>Client: The NRMA<\/strong><br \/>\nGeneral Manager, Marketing: Darren Jones<br \/>\nSenior Manager, Acquisition Marketing: Charm Hearne<br \/>\nSenior Brand and Creative Director: Marie Ferrett<br \/>\nAcquisition Marketing Manager: Jenna Dacic<br \/>\nBrand Communications Manager: Angela Tobin<\/p>\n<p><strong>Creative Agency: Saatchi &amp; Saatchi Australia<\/strong><br \/>\nChief Creative Officer: Mike Spirkovski<br \/>\nHead of Planning: Graham Sweet<br \/>\nCreative Director: Sam Chappell<br \/>\nSenior Art Director: Simon O\u2019Neill<br \/>\nSenior Copywriter: Anton Posa<br \/>\nGroup Business Director: James Tracy-Inglis<br \/>\nSenior Business Director: Claire Thompson<br \/>\nBusiness Director: Liz Stephens<br \/>\nSenior Broadcast Producer: Michael Demosthenous<br \/>\nIntegrated Producer: Gary Clarke<\/p>\n<p><strong>Production House: Scoundrel<\/strong><br \/>\nDirector: Luke Shannahan<br \/>\nExecutive Producer: Kate Gooden<br \/>\nExecutive Producer: Adrian Shapiro<\/p>\n<p>Integrated Production House: Louis&amp;Co<br \/>\nPhotographer: Dick Sweeney<br \/>\nExecutive Producer: Louis Molines<br \/>\nProducer: Penny O\u2019Brien<\/p>\n<p>Sound Design: Squeak E. Clean Studios<\/p>\n<p>Post-Production Support: Prodigious Australia<br \/>\nExecutive Producer: Ash Weaver<\/p>\n<p><strong>Media Agency: Spark Foundry<\/strong><br \/>\nMarrion Bell: Client Partner<br \/>\nJake Woodley: Associate Director<br \/>\nGeorgie Brady: Senior Planning Executive<br \/>\nJuha Lauren: Digital Activation Manager<\/p>\n<p>&nbsp;<\/p>\n<p>Read original article <a href=\"https:\/\/mumbrella.com.au\/nrma-reminds-customers-of-the-value-of-its-roadside-assistance-675149\"><em><strong>here<\/strong><\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers reflecting on the remote and inconvenient locations they received help from NRMA Roadside Assistance at is the focus of a new marketing push ahead of the Easter holiday period. The campaign, from Saatchi &amp;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,2376],"tags":[3160,3161,2375,3159],"class_list":["post-23344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-squeak-e-clean-studios","tag-nrma","tag-saatchi-and-saatchi-australia","tag-squeak-e-clean-studios","tag-australian-brand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On Mumbrella, NRMA Reminds Customers of the Value of it&#039;s Roadside Assistance, with Sound Design by Squeak E. 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