{"id":23268,"date":"2021-03-08T12:14:46","date_gmt":"2021-03-08T20:14:46","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23268"},"modified":"2026-01-28T09:50:30","modified_gmt":"2026-01-28T09:50:30","slug":"groove-guild-like-girls","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/groove-guild-like-girls\/","title":{"rendered":"New Music Video for Female Empowerment Track \u2018Like Girls\u2019 is a Fun Celebration of Self Confidence and Inner Trust"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Launching in celebration of International Women\u2019s Day (March 8), NYC-based music agency <\/span><a href=\"http:\/\/www.grooveguild.com\"><span style=\"font-weight: 400;\">Groove Guild<\/span><\/a><span style=\"font-weight: 400;\"> has released a new music video for Machines A.T.O.\u2019s \u201cLike Girls\u201d track championing the infinite possibilities and potential of tomorrow\u2019s most sensational successes: girls. The video features a variety of young girls unapologetically owning their unique talents and perspectives. From a girl crushing it as a horseback archer, to another rockin\u2019 it out in a unicorn onesie and roller skates, to a toddler mastering science experiments, the video intercuts fierce girls with lively retro neon graphics&#8212;and even features a cameo by a \u201clegendary so iconic\u201d female celebrity.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Like Girls feat. Kali J. by Machines A.T.O. Official Music Video\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/4_D3ntIfAWU?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Featuring Atlanta-based artist Kali J., the anthemic \u201cLike Girls\u201d title track instantly grabbed national attention when it was featured in-show during the 2020 Nickelodeon Kids\u2019 Choice Awards. Currently, the song is included in the high-profile Apple Music playlist \u201cWho Runs the World,\u201d alongside the likes of Taylor Swift, Ariana Grande, Lady Gaga, and Beyonc\u00e9.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The music video was crafted amidst the pandemic with user-generated content, punctuated with punchy graphic overlays delivering a vibrant visual aesthetic. Groove Guild tapped director David Lord, along with Nice Shoes editor Dan Suter and colorist Maria Carretero, to bring the video to life while collaborating remotely.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cAddressing and supporting female empowerment through the power of music is very meaningful for us,\u201d notes Al Risi, Groove Guild\u2019s Founder. \u201cWhen conceiving the overall approach to this project, we very pointedly decided to focus on themes of self-confidence and inner-trust.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cYoung girls are a force to be reckoned with\u201d added Groove Guild\u2019s Creative Director and Partner Paul Riggio. \u201cOur goal with the Like Girls EP was to create songs to get them smashing through more glass ceilings, and this music video is an extension of that mission.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cUltimately, to complement our raw, fun production approach which uses every kind of footage imaginable, we chose to tie everything together with bold graphics, glitches, and typography,\u201d Lord explained. \u201cThat\u2019s where the immense skills of editor Dan Suter and colorist Maria Carretero of Nice Shoes really shine through.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe song has a high energy, and a great message that\u2019s needed right now,\u201d Suter commented. \u201cGrowing up with a strong mother and sister, I immediately wanted to be part of this piece encouraging and reinforcing confidence in young women.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The project also inspired Nice Shoes Executive Producer Tara Holmes: \u201cWhen I heard about the concept from Groove Guild, I loved how it just felt pure and empowering,\u201d she said.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The creators also chose to include some \u201cflyboys,\u201d who cheer the girls on. \u201cWe thought it would be a fun device to include boys in the film and have them say the words \u2018like girls,\u2019\u201d said Lord. \u201cThis little role-reversal flips the script of what music videos have done in the past, using \u2018fly girls\u2019 to support songs.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In step with the video launch, girls around the world are encouraged to join the #LikeGirlsChallenge by filming short clips showing off their talents and interests, from dance moves to trick shots, science projects, and technical feats. To take part, viewers can use the hashtag #LikeGirlsChallenge, and feel free to use the \u201cLike Girls\u201d song as the soundtrack.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cLike Girls\u201d and other songs from Like Girls! Songs to Inspire and Empower are available on all major music sales and streaming platforms. Visit <\/span><a href=\"https:\/\/www.machinesato.com\"><span style=\"font-weight: 400;\">https:\/\/www.machinesato.com<\/span><\/a><span style=\"font-weight: 400;\"> and follow @MachinesATO on social for updates.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launching in celebration of International Women\u2019s Day (March 8), NYC-based music agency Groove Guild has released a new music video for Machines A.T.O.\u2019s \u201cLike Girls\u201d track championing the infinite possibilities and potential of tomorrow\u2019s most&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,3136],"tags":[930,3137,3138],"class_list":["post-23268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-groove-guild","tag-international-womens-day","tag-like-girls","tag-machine-ato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Music Video for Female Empowerment Track \u2018Like Girls\u2019 is a Fun Celebration of Self Confidence and Inner Trust - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Launching in celebration of International Women\u2019s Day (March 8), NYC-based music agency Groove Guild has released a new music video for Machines A.T.O.\u2019s \u201cLike Girls\u201d track championing the 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