{"id":23187,"date":"2021-02-11T11:57:25","date_gmt":"2021-02-11T19:57:25","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23187"},"modified":"2026-01-28T09:50:31","modified_gmt":"2026-01-28T09:50:31","slug":"squeak-e-clean-studios-ryan-dickinson","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/squeak-e-clean-studios-ryan-dickinson\/","title":{"rendered":"Life&#8217;s Good with Less Worries in ahm Campaign, with Sound Engineering by Squeak E. Clean Studios, on B&#038;T"},"content":{"rendered":"<h2>Health Insurer ahm Launches &#8220;You&#8217;re Good&#8221; Campaign with The Monkeys<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23188\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/02\/pie-1260x840-1.png\" alt=\"\" width=\"1260\" height=\"840\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/02\/pie-1260x840-1.png 1260w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/02\/pie-1260x840-1-300x200.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/02\/pie-1260x840-1-1024x683.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/02\/pie-1260x840-1-768x512.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/02\/pie-1260x840-1-350x233.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/02\/pie-1260x840-1-600x400.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/02\/pie-1260x840-1-uai-720x480.png 720w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2021\/02\/pie-1260x840-1-uai-900x600.png 900w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/><\/p>\n<h3>ahm have appointed creative agency The Monkeys to lead their new campaign, which aims to reflect the meaningful role health insurers play in their client\u2019s lives.<\/h3>\n<p>The campaign consists of three new TV spots, as well as social, internal and CRM integration, and will launch alongside ahm\u2019s new integrated TV partnership with the Australian Open.<\/p>\n<div class=\"c-alpha\">\n<div id=\"crestashareiconincontent\" class=\"cresta-share-icon second_style\">\n<div><\/div>\n<\/div>\n<\/div>\n<div class=\"copy\">\n<div class=\"fluidvids\"><iframe title=\"Brand - Skier 30&quot;\" src=\"https:\/\/www.youtube.com\/embed\/OPJaxHx7gMA?feature=oembed\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-fluidvids=\"loaded\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>The quirky ads were created in part to reflect the new challenges facing the health care systems and every day Australians.<\/p>\n<div class=\"fluidvids\"><iframe title=\"Flexi - Pie 30&quot;\" src=\"https:\/\/www.youtube.com\/embed\/lhui-DDtZHg?feature=oembed\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-fluidvids=\"loaded\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Amanda Romeo, ahm\u2019s Head of Marketing, said, \u201cover the past three years, we\u2019ve experienced a great deal of change. As a business, we\u2019ve experienced significant growth internally, and as a brand, we\u2019ve redefined how we look, feel and sound with our new brand platform.\u201d<\/p>\n<p>\u201cWe are excited by our new partnership with The Monkeys, along with the new brand platform and creative we\u2019ve developed together.\u201d<\/p>\n<p><iframe title=\"1 Month Free + Waive Waits - Foam Finger 30&quot;\" src=\"https:\/\/www.youtube.com\/embed\/bXv8wOImF40?feature=oembed\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-fluidvids=\"loaded\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<\/div>\n<p>The Monkeys won the ahm business after a competitive pitch in 2020.<\/p>\n<p>\u201cThe ahm brand already had a really distinctive look and feel, but playing a more emotional role pushed us to try to build greater humanity and storytelling into the creative,\u201d said The Monkeys Chief Creative Officer Ante Keough.<\/p>\n<p>\u201cWith the evolution of the more sophisticated animation, story-telling style and character development \u2014 we\u2019re really excited about the new direction the work has taken.\u201d<\/p>\n<p><b>Credits:<\/b><\/p>\n<p>Client: ahm<\/p>\n<p>Head of Marketing: Amanda Romeo<\/p>\n<p>Senior Brand Strategy Lead: Karolina Karon<\/p>\n<p>Marketing Manager: Bianca Shah<\/p>\n<p>Brand &amp; Content Manager: Josh Dorevitch<\/p>\n<p>Marketing Specialist: Bronte Modica<\/p>\n<p>Marketing Specialist: April Lipson<\/p>\n<p>Agency: The Monkeys, part of Accenture Interactive<\/p>\n<p>Chief Executive Officer: Paul McMillan<\/p>\n<p>Chief Creative Officer: Ant Keogh<\/p>\n<p>Creative Directors: Hugh Gurney &amp; Joe Sibley<\/p>\n<p>Creatives: Gabe Woodmansey, Jono Aidey, Connor Beaver &amp; Scott Zuliani<\/p>\n<p>Head of Planning: Michael Derepas<\/p>\n<p>Group Content Director: Sophie Gosper<\/p>\n<p>Content Director: Vicky Mockler<\/p>\n<p>Content Executive: Ella Goldberg<\/p>\n<p>Head of Production: Romanca Mundrea<\/p>\n<p>Producer: Emma King<\/p>\n<p>Designer: Chris Thompson<\/p>\n<p>Animation: Pixel<\/p>\n<p>Executive Producer: Haley Polacik<\/p>\n<p>Illustrator: Jonas Claesson<\/p>\n<p>Animation Director: Andrew Onorato<\/p>\n<p>Animation Producer: Sophie Taylor<\/p>\n<p>Sound Engineer: Ryan\u00a0Dickinson @ Squeak E Clean Studios<\/p>\n<p>Producers:\u00a0Alice\u00a0Vanderwey &amp;\u00a0Ceri Davies<\/p>\n<p>&nbsp;<\/p>\n<p>View original article\u00a0<em><strong><a href=\"https:\/\/www.bandt.com.au\/health-insurer-ahm-launches-youre-good-campaign-with-the-monkeys\/\">here<\/a>.\u00a0<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Health Insurer ahm Launches &#8220;You&#8217;re Good&#8221; Campaign with The Monkeys ahm have appointed creative agency The Monkeys to lead their new campaign, which aims to reflect the meaningful role health insurers play in their client\u2019s&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,2376],"tags":[263,298,1108,2375,249,259],"class_list":["post-23187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-squeak-e-clean-studios","tag-creativity","tag-visual-effects","tag-animation","tag-squeak-e-clean-studios","tag-advertising","tag-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Life&#039;s Good with Less Worries in ahm Campaign, with Sound Engineering by Squeak E. 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