{"id":23153,"date":"2021-02-02T15:43:49","date_gmt":"2021-02-02T23:43:49","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23153"},"modified":"2026-01-28T09:50:31","modified_gmt":"2026-01-28T09:50:31","slug":"butter-music-and-sound-slap-global","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-music-and-sound-slap-global\/","title":{"rendered":"Butter Music + Sound CCO Andrew Sherman Creates a Humorous Tune for Slap Global\u2019s Mini Musical, on Ad Age"},"content":{"rendered":"<div class=\"block block-ctools-block block-entity-fieldnodefield-headline\" data-block-plugin-id=\"entity_field:node:field_headline\">\n<div class=\"field field--name-field-headline field--type-string-long field--label-hidden field__item\">\n<h3>SLAP GLOBAL&#8217;S MINI MUSICAL IS AN INDICTMENT OF AGENCY MANIFESTOS<\/h3>\n<\/div>\n<\/div>\n<div class=\"block block-ctools-block block-entity-fieldnodefield-subhead\" data-block-plugin-id=\"entity_field:node:field_subhead\">\n<div class=\"field field--name-field-subhead field--type-string-long field--label-hidden field__item\">\n<h3>Gerry Graf and Maxi Itzkoff tap the &#8216;Phantom&#8217; to help them promote their new company in a personal way<\/h3>\n<\/div>\n<\/div>\n<p><iframe title=\"SLAPGLOBAL - THE MUSICAL\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/LJaskFruJTQ?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p id=\"first-graph\">When trying to put their best foot forward to prospective clients, ad agencies have been given to creating bold \u201cmanifestos\u201d that spout profundities about their approaches to creating brand messages. But when a potential client recently asked Slap Global, the new creative company formed by ad vets Gerry Graf and Maxi Itzkoff, for its credentials, the founders delivered something completely unexpected: a mini musical.<\/p>\n<p class=\"inline-ad-para\">Instead of penning a lofty declaration of insightful brilliance (sometimes cloaked in witty self-effacement), the pair turned to Andrew Sherman, a composer who has written musicals for the New York Fringe Festival to create a song instead. And to perform it, they tapped actor Ciaran Sheehan, who has played the Phantom of the Opera on Broadway and in Toronto in over 1,000 performances.<\/p>\n<div class=\"block block-ctools-block block-entity-fieldnodebody\" data-block-plugin-id=\"entity_field:node:body\">\n<div class=\"editor_pick aac_work_field_body field field--name-body field--type-text-with-summary field--label-inline\">\n<div class=\"editor-description__wrapper\">\n<div class=\"field__item\">\n<p>The first few lines set the stage:<\/p>\n<blockquote><p>We could write you a great manifesto preaching this is what we believe, blah, blah, blah.<br \/>\nWith fancy phrases. And. Poor. Punctuation. To make you cheer rah, rah, rah.\u201d<br \/>\nBut even though Manifestos are hot<br \/>\nAlas Karl Marx we are not<br \/>\nAnd since they just drone on and on\u2026<br \/>\nWe bring you this song<\/p><\/blockquote>\n<p>For the video, Graf and Itzkoff pulled together\u00a0bits of stock footage illustrating their company\u2019s name (people getting slapped, over and over). Sheehan himself also makes an appearance.<\/p>\n<p>Graf says that the idea arose from various places. For one, Slap Global\u2019s founders historically have flouted convention over the years. (At his previous agency Barton F. Graf, Graf replaced press releases with stunts like a\u00a0town crier\u00a0announcement, and when the shop closed,\u00a0he held a funeral\u00a0for it.)<\/p>\n<p>It also helped that Knickerbocker, the New York arm of Slap Global, has been exploring opening an Entertainment division. Also serving as inspiration was a post from Google Creative Group Lead Kim Mok, who\u00a0parodied company manifestos on LinkedIn.<\/p>\n<p>Graf says, however, that \u201cmore than anything, we wanted you to feel who we were instead of read who we were. Which is why we composed this beautiful song and had the Phantom sing it.\u201d<\/p>\n<p>Going forward, this will be the gift the company presents to any future clients requesting creds.<\/p>\n<\/div>\n<\/div>\n<div class=\"editor-description__piano\">Read original article\u00a0<em><strong><a href=\"https:\/\/adage.com\/creativity\/work\/slap-global-slap-global-musical\/2308321\">here.\u00a0<\/a><\/strong><\/em><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SLAP GLOBAL&#8217;S MINI MUSICAL IS AN INDICTMENT OF AGENCY MANIFESTOS Gerry Graf and Maxi Itzkoff tap the &#8216;Phantom&#8217; to help them promote their new company in a personal way When trying to put their best&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256],"tags":[578,3103,3104,3105,3106],"class_list":["post-23153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter","tag-honor-society","tag-ad-agency","tag-musical","tag-satire","tag-slaps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Butter Music + Sound CCO Andrew Sherman Creates a Humorous Tune for Slap Global\u2019s Mini Musical, on Ad Age - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Gerry Graf and Maxi Itzkoff tap the &#039;Phantom&#039; to help them promote their new company in a personal way. 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