{"id":23012,"date":"2020-12-07T15:58:19","date_gmt":"2020-12-07T23:58:19","guid":{"rendered":"https:\/\/presskitchen.com\/?p=23012"},"modified":"2026-01-28T09:50:31","modified_gmt":"2026-01-28T09:50:31","slug":"lobo-toyota-the-journey","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/lobo-toyota-the-journey\/","title":{"rendered":"On Stash, LOBO Helps Toyota Bring the Love in Latest Spot &#8216;The Journey&#8217;"},"content":{"rendered":"<h1>Toyota \u201cThe Journey\u201d by LOBO<\/h1>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Toyotathon: &quot;The Journey&quot; | Toyota\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/BNMwoeGimdw?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>This holiday season, Toyota is bringing an enduring and endearing message of love and togetherness to cross-cultural audiences through a new commercial developed by Conill, in collaboration with international creative studio <a href=\"https:\/\/lobo.cx\/\">LOBO<\/a>.<\/p>\n<p>\u201cThe Journey\u201d shares a unified message of family bonding with a unique visual approach featuring the Toyota RAV4 at the center of the storyline. Created entirely through CGI to overcome production challenges related to the COVID-19 pandemic, the commercial was directed by Mateus De Paula Santos and the directing duo Alton (comprising Felipe Machado and Tiago Marcondes).<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23014\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.55.00-AM.jpg\" alt=\"\" width=\"960\" height=\"543\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.55.00-AM.jpg 960w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.55.00-AM-300x170.jpg 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.55.00-AM-768x434.jpg 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.55.00-AM-350x198.jpg 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.55.00-AM-600x339.jpg 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe Journey is a story about a dad who sets on a road trip with his son to chase a lost letter to Santa, only to realize that bonding with his son is the biggest treasure he could possibly find,\u201d said Gustavo Sarkis, Chief Creative Officer for Conill. \u201c2020 has been a tough year for everyone, everywhere. However, one positive thing that this crisis has taught us is that there is nothing more important than those that you love.\u201d<\/p>\n<p>The commercial also features an original song, \u201cHere for you,\u201d written and performed by singer\/songwriter Stacey Walker, and will be available for listening on Spotify and other music platforms to coincide with the official launch of the work.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23015\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.57.03-AM.jpg\" alt=\"\" width=\"960\" height=\"543\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.57.03-AM.jpg 960w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.57.03-AM-300x170.jpg 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.57.03-AM-768x434.jpg 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.57.03-AM-350x198.jpg 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-06-at-8.57.03-AM-600x339.jpg 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Produced in both English and Spanish, \u201cThe Journey\u201d premiered during the Thanksgiving Day Parade and Sunday Night Football. The campaign officially launches December 10 across a variety of Spanish and English programming on broadcast and digital channels.<\/p>\n<p>&nbsp;<\/p>\n<p>Read original article <em><strong><a href=\"https:\/\/www.stashmedia.tv\/toyota-the-journey-lobo\/\">HERE<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota \u201cThe Journey\u201d by LOBO &nbsp; &nbsp; This holiday season, Toyota is bringing an enduring and endearing message of love and togetherness to cross-cultural audiences through a new commercial developed by Conill, in collaboration with&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,243],"tags":[244,819,2453,2522,3057,3058,3059],"class_list":["post-23012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-lobo","tag-lobo","tag-toyota","tag-creative-studio","tag-holiday-commercial","tag-international","tag-the-journey","tag-toyotathon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On Stash, LOBO Helps Toyota Bring the Love in Latest Spot &#039;The Journey&#039; - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Toyota brings an enduring and endearing message of love and togetherness to cross-cultural audiences through a spot by Conill, in collaboration with LOBO.\" \/>\n<meta name=\"robots\" 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