{"id":22961,"date":"2020-11-18T14:06:56","date_gmt":"2020-11-18T22:06:56","guid":{"rendered":"https:\/\/presskitchen.com\/?p=22961"},"modified":"2026-01-28T09:50:32","modified_gmt":"2026-01-28T09:50:32","slug":"squeak-e-clean-studios-tune-for-riot-games","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/squeak-e-clean-studios-tune-for-riot-games\/","title":{"rendered":"On Little Black Book: Squeak E. Clean Studios Creates an Action-Packed Tune for League of Legends &#8216;Wild Rift&#8217;"},"content":{"rendered":"<h2 class=\"general__DetailsTitle-m8jn3m-15 hXuSQs\">Riot Games Turns up the Heat on Wild Rift\u2019s Launch in Southeast Asia with \u2018Pentaboom!&#8217;<\/h2>\n<p>&nbsp;<\/p>\n<div>In celebration of the &#8216;League of Legends: Wild Rift Open Beta&#8217;,\u00a0Riot Games\u00a0has launched a short film featuring some of the top gaming creators in Southeast Asia, as an ode to players in the region.<\/div>\n<div><\/div>\n<div>The film packs a punch in star power, featuring cameos from Indonesia\u2019s\u00a0Jess No Limit, Thailand\u2019s\u00a0ZBingZ, Vietnam\u2019s\u00a0Do Mixi, the Philippines\u2019\u00a0Alodiam Gosiengfiao, Malaysia\u2019s\u00a0Soloz, Taiwan\u2019s\u00a0BeBe, and Singapore\u2019s\u00a0JianHao Tan,\u00a0Danial Ron, and\u00a0Sylvia Chan.<\/div>\n<div><\/div>\n<div>The film, titled \u2018Pentaboom,\u2019 is a call for gamers to seize the moment and forge their own legends with crazy outplays. The film draws inspiration from the iconic and hard-earned \u2018Pentakill,\u2019 which is achieved when a player defeats all five of their enemy team\u2019s opponents in a short timespan.<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<p><iframe title=\"PENTABOOM! SEA Open Beta | League of Legends: Wild Rift\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/VMspWBOWJwQ?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<div>\n<div><\/div>\n<div>Scenes in the film were shot across Southeast Asia, each putting a novel spin on scenes that are familiar for local audiences, with dozens of League of Legends Easter eggs for eagle-eyed fans to spot. In one instance, Ezreal and Garen cosplayers can be seen duelling it out at Marina Bay, and in others, Pentaboom transcends into Southeast Asian food culture with Penta-Boba Milk Tea, Penta-Banh Mi and Nasi Lemak \u2018Pentaboom\u2019, as well as a glimpse of PentaBatik, a playful take on traditional Indonesian batik art.<\/div>\n<div><\/div>\n<div>\u201cSoutheast Asia was the first region in the world to play Wild Rift, and we wanted to celebrate that. We\u2019re excited to have been able to produce this short film with some incredible gaming creators, in locations that many players will recognise. We hope that the film and Wild Rift will help bring our Southeast Asian community closer together,\u201d said Justin Hulog, general manager for Southeast Asia, Hong Kong, Taiwan and Macau, Riot Games.<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-22963\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/44d8787d-f763-4371-870d-aa6f3de592d1.png\" alt=\"\" width=\"925\" height=\"521\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/44d8787d-f763-4371-870d-aa6f3de592d1.png 925w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/44d8787d-f763-4371-870d-aa6f3de592d1-300x169.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/44d8787d-f763-4371-870d-aa6f3de592d1-768x433.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/44d8787d-f763-4371-870d-aa6f3de592d1-350x197.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/44d8787d-f763-4371-870d-aa6f3de592d1-600x338.png 600w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/div>\n<div><\/div>\n<div>\n<div><\/div>\n<div>The film was directed by Roslee Yusof and produced alongside Riot Southeast Asia\u2019s agency partner BBH Singapore.<\/div>\n<div><\/div>\n<div>\n<div>Alasdair Gray, strategy director, BBH Singapore, added: &#8220;A new game creates new stars &#8211; from showing off new skills to your friends to becoming a personality in the game&#8217;s community, it&#8217;s a time full of exciting potential. As an agency full of gamers, we\u2019ve been thrilled to tell this story with Riot Games.&#8221;<\/div>\n<div><\/div>\n<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-22964\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/fb90b281-d4e7-4b4e-80e5-554ca56a511f.png\" alt=\"\" width=\"925\" height=\"521\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/fb90b281-d4e7-4b4e-80e5-554ca56a511f.png 925w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/fb90b281-d4e7-4b4e-80e5-554ca56a511f-300x169.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/fb90b281-d4e7-4b4e-80e5-554ca56a511f-768x433.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/fb90b281-d4e7-4b4e-80e5-554ca56a511f-350x197.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/11\/fb90b281-d4e7-4b4e-80e5-554ca56a511f-600x338.png 600w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/div>\n<\/div>\n<div><\/div>\n<div>\n<div class=\"bordered-item\">\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">CLIENT<\/h5>\n<p><span class=\"cat text-uppercase\">CLIENT:\u00a0<\/span><span class=\"grey-text\">Riot Games<\/span><\/p>\n<p><span class=\"cat text-uppercase\">HEAD OF MARKETING SOUTHEAST ASIA:\u00a0<\/span><span class=\"grey-text\">Marc Johns<\/span><\/p>\n<p><span class=\"cat text-uppercase\">CREATIVE LEAD (SEA &amp; GREATER CHINA):\u00a0<\/span><span class=\"grey-text\">Anne Tran<\/span><\/p>\n<p><span class=\"cat text-uppercase\">REGIONAL MARKETING MANAGER (SEA, TW, HK, MO):\u00a0<\/span><span class=\"grey-text\">Nelson Woon<\/span><\/p>\n<p><span class=\"cat text-uppercase\">MARKETING PROJECT MANAGER (SEA, TW, HK, MO):\u00a0<\/span><span class=\"grey-text\">Lionel Wong<\/span><\/p>\n<\/div>\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">AGENCY<\/h5>\n<p><span class=\"cat text-uppercase\">AGENCY:\u00a0<\/span><span class=\"grey-text\">BBH Singapore<\/span><\/p>\n<p><span class=\"cat text-uppercase\">EXECUTIVE CREATIVE DIRECTOR:\u00a0<\/span><span class=\"grey-text\">Sascha Kuntze<\/span><\/p>\n<p><span class=\"cat text-uppercase\">CREATIVE DIRECTOR:\u00a0<\/span><span class=\"grey-text\">Xander Lee<\/span><\/p>\n<p><span class=\"cat text-uppercase\">SENIOR COPYWRITER:\u00a0<\/span><span class=\"grey-text\">Luke Somasundram<\/span><\/p>\n<p><span class=\"cat text-uppercase\">SENIOR ART DIRECTOR:\u00a0<\/span><span class=\"grey-text\">Nico Tangara<\/span><\/p>\n<p><span class=\"cat text-uppercase\">ART DIRECTORS:\u00a0<\/span><span class=\"grey-text\">Amos Lee and Jiarong Lee<\/span><\/p>\n<p><span class=\"cat text-uppercase\">BUSINESS DIRECTOR:\u00a0<\/span><span class=\"grey-text\">Sid Tuli<\/span><\/p>\n<p><span class=\"cat text-uppercase\">ACCOUNT DIRECTOR:\u00a0<\/span><span class=\"grey-text\">Ausborn Lim<\/span><\/p>\n<p><span class=\"cat text-uppercase\">STRATEGY DIRECTOR:\u00a0<\/span><span class=\"grey-text\">Alasdair Gray<\/span><\/p>\n<p><span class=\"cat text-uppercase\">CONTENT STRATEGIST:\u00a0<\/span><span class=\"grey-text\">Faith Huang<\/span><\/p>\n<p><span class=\"cat text-uppercase\">DATA STRATEGIST:\u00a0<\/span><span class=\"grey-text\">Angel Martinez<\/span><\/p>\n<p><span class=\"cat text-uppercase\">PRODUCER:\u00a0<\/span><span class=\"grey-text\">Jonathan Gerard<\/span><\/p>\n<\/div>\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">PRODUCTION<\/h5>\n<p><span class=\"cat text-uppercase\">PRODUCTION COMPANY:\u00a0<\/span><span class=\"grey-text\">Freeflow Productions<\/span><\/p>\n<\/div>\n<div class=\"bordered-item\">\n<h5 class=\"text-uppercase\">MUSIC<\/h5>\n<p><span class=\"cat text-uppercase\">ORIGINAL MUSIC:\u00a0<\/span><span class=\"grey-text\">Squeak E. Clean Studios<\/span><\/p>\n<p><span class=\"cat text-uppercase\">COMPOSER:\u00a0<\/span><span class=\"grey-text\">Jesse Watt<\/span><\/p>\n<p><span class=\"cat text-uppercase\">MUSIC PRODUCER:\u00a0<\/span><span class=\"grey-text\">Karla Henwood<\/span><\/p>\n<\/div>\n<\/div>\n<p>Click\u00a0<em><a href=\"https:\/\/www.lbbonline.com\/news\/riot-games-turns-up-the-heat-on-wild-rifts-launch-in-southeast-asia-with-pentaboom\">HERE<\/a>\u00a0<\/em>to read the original article.<\/p>\n<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Riot Games Turns up the Heat on Wild Rift\u2019s Launch in Southeast Asia with \u2018Pentaboom!&#8217; &nbsp; In celebration of the &#8216;League of Legends: Wild Rift Open Beta&#8217;,\u00a0Riot Games\u00a0has launched a short film featuring some of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":22962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,213],"tags":[249,261,3045,3046,3047],"class_list":["post-22961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-gnet","tag-advertising","tag-commercial","tag-league-of-legends","tag-pentaboom","tag-wild-rift"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On Little Black Book: Squeak E. 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