{"id":22957,"date":"2020-11-17T11:00:40","date_gmt":"2020-11-17T19:00:40","guid":{"rendered":"https:\/\/presskitchen.com\/?p=22957"},"modified":"2026-01-28T09:50:32","modified_gmt":"2026-01-28T09:50:32","slug":"butter-mercedes-benz-electric-car","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-mercedes-benz-electric-car\/","title":{"rendered":"On Muse by Clio: Butter Music + Sound Crafts a Mystical Tune for Mercedes-Benz’s Electric Car"},"content":{"rendered":"

Mercedes-Benz Intros Electric Car Through a Cloak of Invisibility<\/span><\/h1>\n
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Nothing to see here. Well, almost nothing.<\/div>\n
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Hang around until the end of Merkley+Partners’ new ad for Mercedes-Benz and you’ll really see something.<\/p>\n

That something would be the EQS, flagship of the automaker’s all-electric EQ sub-brand. For the first 20 seconds of the :30 below, however, the car remains invisible, its passage suggested by puddle splashes on the road, wet tire tracks and leaves tossed up in its wake:<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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https:\/\/www.youtube.com\/watch?v=k2oAhzRd_1g<\/a><\/p>\n

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“We were essentially shooting a car spot without a car,” recalls Vico Sharabani, founder and executive creative director at creative company The-Artery, which helped develop the spot. “The biggest challenge was making sure that the EQ’s presence was clearly and artistically felt throughout the narrative with imagery that didn’t leave an environmental footprint. Thankfully, my team’s remote capabilities, resources and talent had the CGI pipeline in place for bringing to life this particular vision and message.”<\/p>\n

At the spot’s conclusion, Jon Hamm drives home the carbon-neutral environmental message with the line, “Perhaps the greatest mark Mercedes-Benz can leave upon the world \u2026 is leaving no mark at all.”<\/p>\n

Whoa, he’s invisible, too! Oh, that’s right, it’s just a voiceover.<\/p>\n

The commercial breaks wide on TV later this week during coverage of The Masters golf tournament, which Mercedes has long sponsored. The EQS hits U.S. showrooms in the second half of 2021.<\/p>\n

If you think you’ve seen Mercedes’ vanishing act before, you’re right. Feast your eyes on the carmaker’s\u00a0impressive 2012 effort<\/a>\u00a0at full transparency.<\/p>\n

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Click\u00a0HERE<\/a> to read the original article.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mercedes-Benz Intros Electric Car Through a Cloak of Invisibility Nothing to see here. Well, almost nothing. Hang around until the end of Merkley+Partners’ new ad for Mercedes-Benz and you’ll really see something. That something would…<\/p>\n","protected":false},"author":2,"featured_media":22956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256],"tags":[257,1603],"class_list":["post-22957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter","tag-butter-music-sound","tag-mercedes-benz"],"yoast_head":"\nOn Muse by Clio: Butter Music + Sound Crafts a Mystical Tune for Mercedes-Benz's Electric Car<\/title>\n<meta name=\"description\" content=\"Nothing to see here. 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