{"id":22868,"date":"2020-10-21T10:19:17","date_gmt":"2020-10-21T17:19:17","guid":{"rendered":"https:\/\/presskitchen.com\/?p=22868"},"modified":"2026-01-28T09:50:32","modified_gmt":"2026-01-28T09:50:32","slug":"gold-claud-christina-xing","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/gold-claud-christina-xing\/","title":{"rendered":"Fantasy Creatures Fight Assimilation in Claud Music Video &#8220;Gold,&#8221; Dir. Christina Xing"},"content":{"rendered":"<figure id=\"attachment_22869\" aria-describedby=\"caption-attachment-22869\" style=\"width: 1140px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-22869\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-13-at-11.43.05-AM-e1603300510857.png\" alt=\"\" width=\"1140\" height=\"593\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-13-at-11.43.05-AM-e1603300510857.png 1140w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-13-at-11.43.05-AM-e1603300510857-300x156.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-13-at-11.43.05-AM-e1603300510857-1024x533.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-13-at-11.43.05-AM-e1603300510857-768x399.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-13-at-11.43.05-AM-e1603300510857-350x182.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-13-at-11.43.05-AM-e1603300510857-600x312.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><figcaption id=\"caption-attachment-22869\" class=\"wp-caption-text\">Newly-Signed Durable Goods Director Christina Xing Helmed The Colorful Riot<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Venice, CA-based production company <\/span><a href=\"https:\/\/www.durablegoods.tv\/\"><b>Durable Goods<\/b><\/a> <span style=\"font-weight: 400;\">director <\/span><b>Christina Xing<\/b><span style=\"font-weight: 400;\"> leads a cast of colorful creatures, including singer-songwriter Claud, through painfully frustrating assimilation classes they ultimately reject in the whimsical music video \u201cGold,\u201d out of production company SIMIAN. Between vignettes of skirting etiquette classes, proper posture and dress code, each \u2018creature\u2019 ultimately learns to assimilate into the system&#8211;save for Claud, who celebrates flunking the program with a \u2018You Tried\u2019 cake before ultimately leading the class in messy rebellion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coupled with hand-drawn graphics, neon pastels and equally bright characters, Xing captures in \u2018Gold\u2019 the young struggle to stand out, loud and proud, against an establishment determined to tame.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Claud - Gold (Official Video)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/SiXQyIbaPa0?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Xing recently signed with Durable Goods for U.S. commercial representation. Studying filmmaking and perfecting her craft from a Gen Z perspective has allowed her to develop a fresh vision for representing underrepresented voices in ways that reverberate with modern youth culture. Just out of high school, her work drew early attention from top brands including Tinder, Budweiser, Snapchat and Crayola, and from music labels such as Sony Music and Terrible Records. Her work has been recognized in such top outlets as Paper Magazine, Billboard, the FADER, Refinery 29, TIDAL&#8217;S: Video of the Week, OUT Magazine, The Gay Times, and more. She most recently won the award for Best Music Video at NFFTY in 2019, and has screened at several Oscar-qualifying film festivals all over the world.\u00a0<\/span><\/p>\n<p><b>Credits:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Director: Christina Xing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Producer: Jeremy Ivory-Chambers<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DOP: Gus Bendinelli<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grips\/AC&#8217;s: Shane Bagwell, Will Noyce<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Production Designer: Jamie Weiss<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Art Director: Alex Fowler<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HMU\/Stylist: Daisy Cornejo<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HMU\/Stylist Assist: Roxy Sorkin<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Production Company: <\/span><a href=\"http:\/\/simian.la\/\"><span style=\"font-weight: 400;\">SIMIAN.LA<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Editor: Christina Xing, Will Noyce<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Colorist: Gus Bendinelli<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Credit Designs: Claud<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Opening song composed by August Mez<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SFX: August Mez<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Cast:<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Claud<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Madame De (Teacher): Dylan Roman<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toothfairy: Daisy Cornejo<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aquaman: Shannon Hafez<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Witch: Sade Keinu<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sideline Star: Angela Ricciardi<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><b>About Durable Goods\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Durable Goods is a creative production company known for partnering with agencies and brands to conquer the diverse challenges of an evolving media landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working as an inspired and responsive team, we apply our creative and technical expertise to spark innovative storytelling and elevated concepts. Our company culture brings out the best in directors, inspiring them to reach new heights in their work across a diverse range of formats and screens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our community approach fosters long term collaboration with our clients and talent. Together, we are stronger than the sum of our parts.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Venice, CA-based production company Durable Goods director Christina Xing leads a cast of colorful creatures, including singer-songwriter Claud, through painfully frustrating assimilation classes they ultimately reject in the whimsical music video \u201cGold,\u201d out of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":22869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,268,295,421],"tags":[2998,2999,269,297,422,471,975,2988,2997],"class_list":["post-22868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-music","category-music-video","category-durable-goods","tag-gold","tag-simian","tag-music-2","tag-production-2","tag-durable-goods","tag-music-video","tag-director","tag-christina-xing","tag-claud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fantasy Creatures Fight Assimilation in Claud Music Video &quot;Gold&quot;<\/title>\n<meta name=\"description\" content=\"Durable Goods&#039; Christina Xing leads colorful creatures, including singer Claud, through frustrating assimilation classes in \u201cGold,\u201d out of SIMIAN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/gold-claud-christina-xing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fantasy Creatures Fight Assimilation in Claud Music Video &quot;Gold&quot;\" \/>\n<meta property=\"og:description\" content=\"Durable Goods&#039; Christina Xing leads colorful creatures, including singer Claud, through frustrating assimilation classes in \u201cGold,\u201d out of SIMIAN.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/gold-claud-christina-xing\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-21T17:19:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T09:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-13-at-11.43.05-AM-e1603300510857.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"593\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/gold-claud-christina-xing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/gold-claud-christina-xing\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"Fantasy Creatures Fight Assimilation in Claud Music Video &#8220;Gold,&#8221; Dir. 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