{"id":22845,"date":"2020-10-08T09:36:21","date_gmt":"2020-10-08T16:36:21","guid":{"rendered":"https:\/\/presskitchen.com\/?p=22845"},"modified":"2026-01-28T09:50:32","modified_gmt":"2026-01-28T09:50:32","slug":"durable-goods-manscaped","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/durable-goods-manscaped\/","title":{"rendered":"UFC Announcer Bruce Buffer Turns Personal Grooming Into an Action Sport in New Manscaped Spot"},"content":{"rendered":"

https:\/\/www.youtube.com\/watch?v=_g_UMLVYIEs<\/p>\n

 <\/p>\n

Durable Goods<\/strong><\/a> partners with director Eli Green<\/strong> to deliver the ringside excitement of a primetime fight to a man\u2019s personal \u2018mowing\u2019 experience in a new comedic spot for Manscaped, created direct-to-client.<\/p>\n

In accordance with COVID-19 safety measures, principal photography leveraged VFX plates and post production to maximize safety on set for the talent and crew. Featuring an energetic play-by-play from UFC ring announcer Bruce Buffer, the spot personifies the inner pep talk a man revs himself up with before taking the new Manscaped Lawn Mower 3.0 for a spin. With the admiring approval of his wife, Buffer gets that manscaping officially started with his signature \u201cIt\u2019s Time!\u201d sendoff.<\/p>\n

The spot launches just months after Manscaped and UFC announced a multi-year marketing partnership, which named Manscaped the official lawn trimmer of UFC.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Credits:<\/strong><\/p>\n

Client: Manscaped
\nCD: Carter Baldwin
\nProduction Company: Durable Goods
\nDirector: Eli Green
\nExecutive Producer: Rebecca Wray
\nManaging Director: Hani Selim
\nProducer: Brant Kantor<\/p>\n","protected":false},"excerpt":{"rendered":"

https:\/\/www.youtube.com\/watch?v=_g_UMLVYIEs   Durable Goods partners with director Eli Green to deliver the ringside excitement of a primetime fight to a man\u2019s personal \u2018mowing\u2019 experience in a new comedic spot for Manscaped, created direct-to-client. In accordance…<\/p>\n","protected":false},"author":2,"featured_media":22846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[421,211,217,218],"tags":[2976,2977,2978,2979,248,249,422],"class_list":["post-22845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-durable-goods","category-fresh-news","category-ads","category-advertising","tag-bruce-buffer","tag-eli-green","tag-manscaped","tag-ufc","tag-ad","tag-advertising","tag-durable-goods"],"yoast_head":"\nUFC's Bruce Buffer Turns Grooming Into Action Sport in Manscaped Ad<\/title>\n<meta name=\"description\" content=\"Durable Goods partners with director Eli Green to deliver ringside excitement to a man\u2019s personal \u2018mowing\u2019 experience in new direct-to-client Manscaped ad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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