{"id":22837,"date":"2020-10-06T09:11:34","date_gmt":"2020-10-06T16:11:34","guid":{"rendered":"https:\/\/presskitchen.com\/?p=22837"},"modified":"2026-01-28T09:50:32","modified_gmt":"2026-01-28T09:50:32","slug":"bandit-editorial-joaquin-oliver","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/","title":{"rendered":"On Creativity, Parkland Victim Joaquin Oliver Shares Heartbreaking Call to Action, with Editorial by BANDIT"},"content":{"rendered":"<h2>PARENTS OF PARKLAND VICTIM JOAQUIN OLIVER BRING THEIR SON TO LIFE IN HEARTBREAKING PLEA TO VOTERS<\/h2>\n<h3>Manuel and Patricia Oliver, founders of nonprofit Change the Ref, run by Oliver&#8217;s parents, team with McCann for gun-safety voting campaign using deepfake technology<\/h3>\n<p>&nbsp;<\/p>\n<p><iframe title=\"UnfinishedVotes.com\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/m6I_wEetSck?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>On February 14, 2018, Manuel and Patricia Oliver lost their 17-year-old son Joaquin during the devastating school shooting at Marjory Stoneman Douglas in Parkland, Florida. Yet they are keeping his spirit alive\u2014and bringing him back to life via deepfake technology\u2014to encourage people to support gun safety legislation and the officials who back it.<\/p>\n<p>In a new campaign breaking today from the Olivers\u2019 gun safety nonprofit Change the Ref and McCann Health, Joaquin \u201clives\u201d once again to deliver a message to voters to cast their ballots for those who can help ensure gun tragedies end.<\/p>\n<p>Through deepfake technology, it captures the spirited young \u201cGuac,\u201d as Joaquin was known, imploring viewers to vote to support those who back gun-safety measures\u2014to \u201creplace\u201d the vote he would have made had he lived. This year\u2019s election would have been the first he would have been eligible to participate in.<\/p>\n<p>\u201cYo, It\u2019s me\u2014it\u2019s Guac,\u201d he says. \u201cI\u2019ve been gone for two years and nothing\u2019s changed, bro. People are still getting killed by guns. Everyone knows it, but they don\u2019t do anything. I\u2019m tired of waiting for someone to fix it. The election in November is the first one I could have voted in, but I\u2019ll never get to choose the kind of world I wanted to live in, so you\u2019ve got to replace my vote. &#8230; Vote for politicians who care more about people\u2019s lives than the gun lobby\u2019s money. Vote for people not getting shot, bro. Vote for me, because I can\u2019t. We\u2019ve got to keep on fighting and we\u2019ve got to end this.\u201d<\/p>\n<p>The spot directs viewers to Unfinishedvotes.com, where they can register to \u201creplace\u201d the votes of gun violence victims.<\/p>\n<p>According to McCann Health Executive Creative Director Tim Jones, making up for the lost votes of gun violence victims is the insight that inspired the idea.<\/p>\n<p>\u201cWe were chatting about Parkland and the horrors that went on and we realized this year, 2020, would have been the first time that all the children who had lost their lives at Parkland would have been eligible to vote for their first presidential election, and they\u2019re missing out on that opportunity,\u201d he says. \u201cThat was really heavy, but the natural thing to happen from that was, how do we make their voices heard again, how do we ultimately replace those lost votes? Those are human beings who lost their lives to the very thing they could have impacted to change.\u201d<\/p>\n<p>From there, brainstorming led them to Joaquin. \u201cWe were trying to think of what would be the most impactful way to get people to replace these votes that the kids weren\u2019t able to make,\u201d says Group Creative Director\/Copywriter Josh Grossberg. \u201cAnd as we dug into it a little more, we kept hearing about Joaquin and how he was this guy who wanted to change the world, and was a powerful, uplifting figure among his peers. So we thought he should be the one telling people to vote.\u201d<\/p>\n<p>The team feared, however. the idea would be too painful for the Olivers. \u201cIf it was me, I\u2019d be curled up in a ball unable to continue,\u201d Grossberg says. \u201cBut Manuel and Patricia, you can see that they\u2019re sad, but they made it really easy to do this and go further. They said, \u2018Yes, let\u2019s do it,\u2019 which was not what we expected. They said, \u2018Joaquin\u2019s not really gone, he has this power that lives on,\u2019 and that\u2019s what we really wanted to capture.\u201d<\/p>\n<p>It turns out that this isn\u2019t the first time Joaquin has stepped out to make a statement. Last month, Change the Ref, along with MullenLowe, debuted the \u201c#CutOuttheBullshit\u201d campaign, which placed cardboard fan cutouts of Joaquin at more than a dozen ballparks.<\/p>\n<p>The cutouts have been a way for sports watchers in the COVID era to make an \u201cappearance\u201d at games they can now only watch from screens. But this effort makes a poignant message about the games Joaquin will no longer be able to attend.<\/p>\n<p>Last year, Change the Ref teamed with agency Alma to create the \u201c3D Activist\u201d campaign, to transform Joaquin from a \u201cvictim\u201d to an \u201cactivist\u201d by 3D-printing his likeness and taking the figure to protests around the country.<\/p>\n<p>For the Olivers, bringing their son back for these campaigns admittedly has not been easy. \u201cAll this is very painful for us, but none of these campaigns are even close to the actual pain we felt on Feb 14, 2018\u2014not to mention the real pain that our son felt that day,\u201d says Manuel Oliver. \u201cThis is just an obligation that we have as parents and a way to keep Joaquin next to us on this fight while helping him become an activist and not a victim. Joaquin will always be the face and voice of Change the Ref. We just facilitate his job.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The production<\/strong><\/p>\n<p>The \u201cUnfinished Vote\u201d spot was directed by David Gaddie via Colony, with deepfake technology developed out of Lightfarm. This particular production was different from other deepfake films, in that the team was working with very limited visual references when creating Joaquin\u2019s likeness. Those who have created deepfake videos of politicians or famous figures have countless references from the media and public speaking events with which they can \u201ctrain\u201d the AI. In a recent campaign from Hulu that employed deepfake tech, for example, the celebrities featured within needed to capture their own faces from multiple different angles to create their likenesses. For the Change the Ref ad, however, Lightfarm used an experimental process that used a single image created from three different pictures of Joaquin.<\/p>\n<p>For the Olivers, the hyper-real recreation of their son in the spot was tough, but necessary. When they first watched it, Manuel says they experienced \u201cmixed feelings between sadness, nostalgia, pride and anger. We cried for a few seconds and then realized that Joaquin&#8217;s today mission is beyond any emotion from us. We respect the fact that, thanks to this campaign, we can now share Joaquin&#8217;s \u2018live\u2019 message with the rest of the world.\u201d<\/p>\n<p>Change the Ref\u2019s ideas rank among some of the most creative gun-safety campaigns we\u2019ve seen in recent years, and the Olivers don\u2019t want the ideas to stop. \u201cWe are planning a creative revolution that includes anyone reading this interview,\u201d says Manuel. \u201cWe invite all creatives, ad firms and producers to join Change to Ref to develop a new social message that will mold American society\u2019s near-future behavior. It\u2019s time for us to feel proud of being Americans\u2014not for the right to carry a gun, but for the way we defeated gun violence. On November 3, just fucking vote.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Credits<\/strong><\/p>\n<p>Client: Change the Ref<br \/>\nAgency: McCann Health<br \/>\nDirector: David Gaddie<br \/>\nProduction Company: The Colony<br \/>\nVisual Effects Company: Lightfarm<br \/>\nEditorial Company: <a href=\"http:\/\/banditedit.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>BANDIT<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Click <a href=\"https:\/\/adage.com\/creativity\/work\/change-ref-unfinished-vote\/2285041\" target=\"_blank\" rel=\"noopener noreferrer\">HERE<\/a> to read the original article<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PARENTS OF PARKLAND VICTIM JOAQUIN OLIVER BRING THEIR SON TO LIFE IN HEARTBREAKING PLEA TO VOTERS Manuel and Patricia Oliver, founders of nonprofit Change the Ref, run by Oliver&#8217;s parents, team with McCann for gun-safety&#8230;<\/p>\n","protected":false},"author":2,"featured_media":22838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219,233,211,217,218],"tags":[1477,1846,2307,2966,2967,2968,2969,2970,220,263,1242],"class_list":["post-22837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bandit","category-post-production","category-fresh-news","category-ads","category-advertising","tag-editorial","tag-vote","tag-ai","tag-change-the-ref","tag-deepfake","tag-parkland","tag-unfinished-vote","tag-voting","tag-bandit","tag-creativity","tag-ad-age"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creativity: Joaquin Oliver Shares Call to Action, with Editorial by BANDIT<\/title>\n<meta name=\"description\" content=\"Change The Ref founders Manuel and Patricia Oliver share message through their son Joaquin Oliver, a Parkland shooting victim, using deepfake technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creativity: Joaquin Oliver Shares Call to Action, with Editorial by BANDIT\" \/>\n<meta property=\"og:description\" content=\"Change The Ref founders Manuel and Patricia Oliver share message through their son Joaquin Oliver, a Parkland shooting victim, using deepfake technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-06T16:11:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T09:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-9.10.03-AM-e1602000635500.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"On Creativity, Parkland Victim Joaquin Oliver Shares Heartbreaking Call to Action, with Editorial by BANDIT\",\"datePublished\":\"2020-10-06T16:11:34+00:00\",\"dateModified\":\"2026-01-28T09:50:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/\"},\"wordCount\":1231,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-9.10.03-AM-e1602000635500.png\",\"keywords\":[\"editorial\",\"vote\",\"AI\",\"change the ref\",\"deepfake\",\"Parkland\",\"unfinished vote\",\"voting\",\"BANDIT\",\"creativity\",\"Ad Age\"],\"articleSection\":[\"BANDIT\",\"Post Production\",\"Fresh News\",\"Ads\",\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/\",\"name\":\"Creativity: Joaquin Oliver Shares Call to Action, with Editorial by BANDIT\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-9.10.03-AM-e1602000635500.png\",\"datePublished\":\"2020-10-06T16:11:34+00:00\",\"dateModified\":\"2026-01-28T09:50:32+00:00\",\"description\":\"Change The Ref founders Manuel and Patricia Oliver share message through their son Joaquin Oliver, a Parkland shooting victim, using deepfake technology.\",\"breadcrumb\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#primaryimage\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-9.10.03-AM-e1602000635500.png\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-9.10.03-AM-e1602000635500.png\",\"width\":1140,\"height\":638},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On Creativity, Parkland Victim Joaquin Oliver Shares Heartbreaking Call to Action, with Editorial by BANDIT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"name\":\"Press Kitchen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\",\"name\":\"Press Kitchen\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"width\":174,\"height\":31,\"caption\":\"Press Kitchen\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creativity: Joaquin Oliver Shares Call to Action, with Editorial by BANDIT","description":"Change The Ref founders Manuel and Patricia Oliver share message through their son Joaquin Oliver, a Parkland shooting victim, using deepfake technology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/","og_locale":"en_US","og_type":"article","og_title":"Creativity: Joaquin Oliver Shares Call to Action, with Editorial by BANDIT","og_description":"Change The Ref founders Manuel and Patricia Oliver share message through their son Joaquin Oliver, a Parkland shooting victim, using deepfake technology.","og_url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/","og_site_name":"Press Kitchen","article_published_time":"2020-10-06T16:11:34+00:00","article_modified_time":"2026-01-28T09:50:32+00:00","og_image":[{"width":1140,"height":638,"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-9.10.03-AM-e1602000635500.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#article","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/"},"author":{"name":"admin","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385"},"headline":"On Creativity, Parkland Victim Joaquin Oliver Shares Heartbreaking Call to Action, with Editorial by BANDIT","datePublished":"2020-10-06T16:11:34+00:00","dateModified":"2026-01-28T09:50:32+00:00","mainEntityOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/"},"wordCount":1231,"commentCount":0,"publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-9.10.03-AM-e1602000635500.png","keywords":["editorial","vote","AI","change the ref","deepfake","Parkland","unfinished vote","voting","BANDIT","creativity","Ad Age"],"articleSection":["BANDIT","Post Production","Fresh News","Ads","Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/","name":"Creativity: Joaquin Oliver Shares Call to Action, with Editorial by BANDIT","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#primaryimage"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-9.10.03-AM-e1602000635500.png","datePublished":"2020-10-06T16:11:34+00:00","dateModified":"2026-01-28T09:50:32+00:00","description":"Change The Ref founders Manuel and Patricia Oliver share message through their son Joaquin Oliver, a Parkland shooting victim, using deepfake technology.","breadcrumb":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#primaryimage","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-9.10.03-AM-e1602000635500.png","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/10\/Screen-Shot-2020-10-06-at-9.10.03-AM-e1602000635500.png","width":1140,"height":638},{"@type":"BreadcrumbList","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/bandit-editorial-joaquin-oliver\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/"},{"@type":"ListItem","position":2,"name":"On Creativity, Parkland Victim Joaquin Oliver Shares Heartbreaking Call to Action, with Editorial by BANDIT"}]},{"@type":"WebSite","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","name":"Press Kitchen","description":"","publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization","name":"Press Kitchen","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","width":174,"height":31,"caption":"Press Kitchen"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/22837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/comments?post=22837"}],"version-history":[{"count":2,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/22837\/revisions"}],"predecessor-version":[{"id":172848,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/22837\/revisions\/172848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media\/22838"}],"wp:attachment":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media?parent=22837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/categories?post=22837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/tags?post=22837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}