{"id":22834,"date":"2020-10-05T11:02:44","date_gmt":"2020-10-05T18:02:44","guid":{"rendered":"https:\/\/presskitchen.com\/?p=22834"},"modified":"2026-01-28T09:50:32","modified_gmt":"2026-01-28T09:50:32","slug":"park-pictures-fifa-21","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/park-pictures-fifa-21\/","title":{"rendered":"FIFA 21 Launches Star-Studded Trailer out of Park Pictures and Park Director Terence Neale, on shots"},"content":{"rendered":"<h2>EA aims to Win as One<\/h2>\n<h3>A frenetic, colourful dive into the collective competitive spirit engendered when you don&#8217;t just play to win, but you play to Win as One.<\/h3>\n<p>&nbsp;<\/p>\n<p><iframe title=\"FIFA 21 - &quot;Win As One&quot; Official Launch Trailer | PS4\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/wppi4Kjzubk?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>A new campaign for the release of FIFA 21, narrated by and featuring French footballer Kylian Mbapp\u00e9, has been launched.<br \/>\nThe film, called Win as One, was created by adam&amp;eveDDB London and is directed by <strong>Terence Neale<\/strong> of <a href=\"http:\/\/parkpictures.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Park Pictures<\/strong><\/a>, in partnership with VFX and design studio Black Kite.<\/p>\n<p>The ad follows football crews around the world as they get together to play FIFA 21, and the campaign moves the EA game away from the competitive \u2018winner takes all\u2019 attitude and taps into the spirit of collaboration that defines the next generation of creative football fans.<\/p>\n<p>The spot showcases teams around the world, from street footballers who play to stand out, to teams united by fashion, and highlights that nothing beats the feeling of winning with your squad by your side, whoever you are, and at whatever level you play.<\/p>\n<p>Neale directed the action remotely, with DP Kaname Onoyama shooting exclusively on iPhone. \u201cUnique is a pretty over-used word when it comes to shoots, but the experience of making this film is that,&#8221; said Neale. &#8220;We shot in a new country almost every day with small, dedicated teams who pulled through in ways I could never imagine. I won\u2019t say that remote shooting wasn\u2019t a huge challenge at times, but when those moments of magic did happen &#8211; the payoff was unbeatable.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><b>Credits:<\/b><\/p>\n<p>CLIENT: EA SPORTS<\/p>\n<p>VP BRAND: David Jackson<\/p>\n<p>HEAD OF MARCOM CREATIVE: Paul Marr<\/p>\n<p>ASSOCIATE CREATIVE DIRECTOR: Alex Elms<\/p>\n<p>GLOBAL MARKETING STRATEGY LEAD: Ben Prout<\/p>\n<p>GROUP SENIOR PRODUCER: Anthony Doyle<\/p>\n<p>PRODUCER: Andrew Gillooley<\/p>\n<p>PRODUCER: Natasha Shepherd<\/p>\n<p>AGENCY: adam&amp;eveDDB<\/p>\n<p>CHIEF CREATIVE OFFICER: Richard Brim<\/p>\n<p>CREATIVE DIRECTOR\/S: Genevieve Gransden &amp; Selma Ahmed<\/p>\n<p>COPYWRITER: Selma Ahmed<\/p>\n<p>ART DIRECTOR: Genevieve Gransden<\/p>\n<p>HEAD OF FILM: Ben Sharpe<\/p>\n<p>AGENCY PRODUCER\/S: Hannah Needham<\/p>\n<p>CHIEF STRATEGY OFFICER: Martin Beverley<\/p>\n<p>PLANNER\/S: David Mortimer<\/p>\n<p>JOINT CEO: Mat Goff<\/p>\n<p>ACCOUNT DIRECTOR\/S: George Fox<\/p>\n<p>ACCOUNT MANAGER\/S: Jake Gidley<\/p>\n<p>DESIGNER\/TYPOGRAPHER: Alex Fairman<\/p>\n<p>MEDIA AGENCY: m\/SIX Global<\/p>\n<p>PRODUCTION COMPANY: Park Pictures<\/p>\n<p>EXECUTIVE PRODUCER: Stephen Brierley \/ Sophie Hubble<\/p>\n<p>PRODUCER: Rozanne Rocha Grey<\/p>\n<p>DIRECTOR: Terence Neale<\/p>\n<p>CINEMATOGRAPHER: Kaname Onoyama<\/p>\n<p>CINEMATOGRAPHER: (Paris unit)<\/p>\n<p>ART DIRECTOR: Will Boyes<\/p>\n<p>EDITING COMPANY: Trim<\/p>\n<p>EDITOR: Paul Hardcastle<\/p>\n<p>POST PRODUCTION: Black Kite<\/p>\n<p>POST PRODUCER: Amy Richardson<\/p>\n<p>VFX SUPERVISOR: Adam Crocker<\/p>\n<p>2D ARTIST: Adam Crocker, George Brunt, Christopher Fraser, Lucie Brant<\/p>\n<p>COLOURIST: George Kyriacou<\/p>\n<p>MUSIC SUPERVISOR: Raphaella Lima [EA]<\/p>\n<p>SOUNDTRACK NAME AND COMPOSER: \u2018She Di King\u2019, by The N3w N3w<\/p>\n<p>AUDIO POST PRODUCTION: Factory<\/p>\n<p>SOUND DESIGN &amp; MIX: Anthony Moore &amp; Dan Beckwith<\/p>\n<p>AUDIO PRODUCER: Lucy Spong<\/p>\n<p>&nbsp;<\/p>\n<p>Read the original article <a href=\"https:\/\/www.shots.net\/news\/view\/ea-aims-to-win-as-one\" target=\"_blank\" rel=\"noopener noreferrer\">HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EA aims to Win as One A frenetic, colourful dive into the collective competitive spirit engendered when you don&#8217;t just play to win, but you play to Win as One. &nbsp; https:\/\/www.youtube.com\/watch?v=wppi4Kjzubk &nbsp; A new&#8230;<\/p>\n","protected":false},"author":2,"featured_media":22835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,234,370],"tags":[301,303,369,1915,2206,2964,2965],"class_list":["post-22834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-production","category-park-pictures-2","tag-football","tag-soccer","tag-park-pictures","tag-terence-neale","tag-adameveddb","tag-black-kite","tag-fifa-21"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIFA 21 Launches Trailer out of Park Pictures, Park Director Terence Neale<\/title>\n<meta name=\"description\" content=\"Win as One was created by adam&amp;eveDDB London and is directed by Terence Neale of Park Pictures, in partnership with VFX and design 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