{"id":22793,"date":"2020-09-18T09:54:05","date_gmt":"2020-09-18T16:54:05","guid":{"rendered":"https:\/\/presskitchen.com\/?p=22793"},"modified":"2026-01-28T09:50:32","modified_gmt":"2026-01-28T09:50:32","slug":"zoic-studios-ad-council-bradys-family-fire","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/zoic-studios-ad-council-bradys-family-fire\/","title":{"rendered":"There Is No &#8220;Extra Life&#8221; in Powerful New PSAs for The Ad Council and Brady&#8217;s End Family Fire Campaign"},"content":{"rendered":"<p><iframe title=\"No Extra Life | End Family Fire\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/FaX3GFSleEI?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Emmy Award-winning entertainment company <a href=\"https:\/\/www.zoicstudios.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Zoic Studios<\/strong><\/a> teams up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, \u201cNo Extra Life.\u201d Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through a home trying to find a loved one, only to discover that his unsecured gun is no longer where he keeps it in the top drawer, and that &#8212; to his horror &#8212; there is no response from his loved one from behind a locked bedroom door. Using the very genre that is often accused of desensitizing us to gun violence, the PSA delivers a poignant and sobering reminder that safe gun storage can help delay someone\u2019s access to a gun by even a few moments, giving them a second chance at life. The PSA is a continuation of The Ad Council and Brady\u2019s End Family Fire campaign originally launched in 2018 to highlight the importance of safe gun storage in the home and to introduce the term \u201cfamily fire,\u201d giving a name to any shooting that involves an improperly stored or misused gun found in the home.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22795\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.28-AM.png\" alt=\"\" width=\"1440\" height=\"772\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.28-AM.png 1440w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.28-AM-300x161.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.28-AM-1024x549.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.28-AM-768x412.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.28-AM-350x188.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.28-AM-600x322.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Zoic Studios brought a wealth of experience in crafting dynamic storytelling for the gaming genre to this PSA, having created pulse-racing trailers for top publishers including PlayStation, Ubisoft and Capcom. The Zoic team designed the original cinematic CG game renderings found in modern triple A titles, with a meticulous eye towards art direction to infuse the video game experience with the comforts and familiarity of a home. Director <strong>Chris Jones<\/strong> led the team to bring viewers into the gamified world of the avatar, drawing them into what appears to be a thrilling chase, only to bring them along for a heart-wrenching search for an ending they could have never imagined.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22796\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.18-AM.png\" alt=\"\" width=\"1440\" height=\"773\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.18-AM.png 1440w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.18-AM-300x161.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.18-AM-1024x550.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.18-AM-768x412.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.18-AM-350x188.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.18-AM-600x322.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22794\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.41-AM.png\" alt=\"\" width=\"1440\" height=\"781\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.41-AM.png 1440w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.41-AM-300x163.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.41-AM-1024x555.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.41-AM-768x417.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.41-AM-350x190.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-18-at-9.46.41-AM-600x325.png 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Credits:<\/strong><\/p>\n<p>Client: The Ad Council and Brady<br \/>\nAgency: McKinney<br \/>\nChief Creative Officer: Jonathan Cude<br \/>\nGroup Creative Director: Alex Shulhafer, Jenny Nicholson<br \/>\nACD\/Art Director: Tyler Wriston (Print\/Radio)<br \/>\nACD\/Copywriter: Robert George (Print\/Radio)<br \/>\nArt Director: Jade Song<br \/>\nCopywriter: Chase Condrone<br \/>\nAccount Supervisor: Melanie Wallace<br \/>\nAccount Manager: Jaclyn Campbell<br \/>\nProject Manager: Elide Marks<br \/>\nGroup Strategy Director: CJ Franzitta<br \/>\nDirector, Data Strategy: Brian LoPiccolo<br \/>\nData Strategist: Brianna Calderon-Roman<br \/>\nExecutive Broadcast Producer: Naomi Newman<br \/>\nAssociate Broadcast Producer: Taylor Osborne<br \/>\nPrint Producer: Carolyn Petty<br \/>\nIntegrated Producer: Kara O\u2019Halloran<br \/>\nDigital Producer: Maggie Baker<br \/>\nDeveloper: Will Knowles<br \/>\nDigital Generalist: Alec Kunkel<br \/>\nProduction: Zoic Studios<br \/>\nDirector: Chris Jones<br \/>\nCreative Director: Julien Brami<br \/>\nExecutive Producer: Jason Cohon<br \/>\nSenior Producer: Sabrina Harrison<br \/>\nAssociate Producer: Ivan Barahona<br \/>\nEditor: Andrew Renfro<br \/>\nCG Supervisor: Christina Murguia<br \/>\nCompositing Supervisor: Andrew Bardusk<br \/>\nLead Animator: Dave Funston<br \/>\nPrevis: Delano Athias<br \/>\nConcept Artist: Laura Cosner<br \/>\nModel\/Texture\/Lookdev: Shamus McGlynn, Jeeah Huh, Renato Eiras, Pascal Polic,<br \/>\nSenior Lighter: Bill Spradlin, Christina Murguia<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n<strong>About Zoic Studios<\/strong><\/p>\n<p>Zoic Studios is an entertainment company based in Culver City, California, New York, NY and Vancouver, B.C., which creates computer-generated visual effects for film, television, commercials and video games.<\/p>\n<p>\u201cVisual Evolution\u201d is their mission: to evolve the story, art, and technology of the moving image. Zoic\u2019s accomplished artists and producers understand story, process, technique and relationships. Their team has a proven track record of success in a range of media including episodic, film, commercials and gaming. Masters in the fields of 3D, Compositing, and Production Management, their elite reputation attracts additional talent and encourages a strong work ethic. Zoic\u2019s relationships with its clients are deep and long lasting. The company is known for results-driven excellence in all endeavors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=FaX3GFSleEI &nbsp; Emmy Award-winning entertainment company Zoic Studios teams up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, \u201cNo Extra&#8230;<\/p>\n","protected":false},"author":2,"featured_media":22795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,234,852,2164],"tags":[418,892,1650,2790,2947,2948,2949],"class_list":["post-22793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-production","category-zoic-studios","category-psa","tag-zoic-studios","tag-ad-council","tag-psa","tag-chris-jones","tag-bradys-end-family-fire","tag-gun-violence","tag-violence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No &quot;Extra Life&quot; 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