{"id":22790,"date":"2020-09-17T13:53:41","date_gmt":"2020-09-17T20:53:41","guid":{"rendered":"https:\/\/presskitchen.com\/?p=22790"},"modified":"2026-01-28T09:50:32","modified_gmt":"2026-01-28T09:50:32","slug":"squeakeclean-nescafe","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/squeakeclean-nescafe\/","title":{"rendered":"Squeak E. Clean Studios Delivers &#8220;Smooth&#8221; Audio Post and Music Supervision for Nescaf\u00e9, on Campaign Brief"},"content":{"rendered":"<h2>Nescaf\u00e9 Blend 43 Celebrates the &#8216;Perfect Blend of Bold + Smooth&#8217; in New TVC via Saatchi &amp; Saatchi<\/h2>\n<h3>By: Ricki Green<\/h3>\n<p>&nbsp;<\/p>\n<p>Nescaf\u00e9 Blend 43, the homegrown coffee favourite, roasted and blended here in Australia for over 80 years in the Queensland country town of Gympie, has launched its latest campaign via Saatchi &amp; Saatchi.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"NCP2381AU30 NESCAF\u00c9 SKIM BOARDER 30 SEC\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/8IfV1EVCK1c?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Aussie drinkers are passionate about their coffee and love a cuppa that tastes both bold and smooth. To enhance the boldness and smoothness of Nescaf\u00e9 Blend 43 coffee, the team at Nestl\u00e9 Australia has reinvented the way it is made \u2013 roasting the Arabica coffee beans a little lighter and the Robusta coffee beans a little darker to create the perfect cup.<\/p>\n<p>To bring to life the idea that \u2018bold and smooth\u2019 are better together, Saatchi &amp; Saatchi has launched a new campaign to celebrate the unexpectedly good partnering of the two. With relatable people and honest situations at its heart, the creative idea demonstrates how when bold and smooth come together, one plus one equals three.<\/p>\n<p>Shot by award-winning performance director Paul Middleditch, the humourous campaign aims to warmly remind Australians just how great the taste of Nescaf\u00e9 Blend 43 really is.<\/p>\n<p>Says Sam Chappell, creative director, Saatchi &amp; Saatchi: \u201cAn iconic brand like Nescaf\u00e9 Blend 43 demands a standout campaign to match its popularity with the Australian public. It is a pleasure to bring our \u2018bold and smooth\u2019 platform to life and we\u2019re glad we could be as audacious as our mate with his skim board.\u201d<\/p>\n<p>Says Olga Starush, head of marketing beverages, Nestl\u00e9: \u201cThis new campaign not only tells the story of the bold and smooth taste of Nescaf\u00e9 Blend 43 that Aussies love but does it in a way that celebrates our brand\u2019s authentic, positive and fun personality. We really hope it makes people smile and inspires them to share a cup of Nescaf\u00e9 Blend 43 with their loved ones.\u201d<\/p>\n<p>The films will be supported by extensive social, OOH and sampling activities, as well as an exciting partnership with Gogglebox that is currently in market. The campaign will run in Australia and New Zealand.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Credits:<\/strong><\/p>\n<p>Client: Nestl\u00e9 Australia<br \/>\nDirector \u2013 eBusiness, Strategy &amp; Marketing: Martin Brown<br \/>\nBusiness Executive Officer, Beverages: Andrew McIver<br \/>\nHead of Marketing, Beverages: Olga Starush<br \/>\nMarketing Manager, Beverages: Kim Littleton<br \/>\nSenior Brand Manager, Beverages: Natasha Jones<\/p>\n<p>Creative Agency: Saatchi &amp; Saatchi Sydney<br \/>\nChief Creative Officer: Mike Spirkovski<br \/>\nExecutive Creative Director: Rebecca Carrasco<br \/>\nCreative Directors: Sam Chappell &amp; Michael Barnfield<br \/>\nSenior Copywriter: Steve Thurlby<br \/>\nSenior Broadcast Producer: Liz Nunan<br \/>\nHead of Planning: Iona Macgregor &amp; Graham Sweet<br \/>\nGroup Account Director: Libby Weston-Webb<br \/>\nAccount Manager: Isabel Williment<\/p>\n<p>Production Company: Plaza Content<br \/>\nDirector: Paul Middleditch<br \/>\nProducer: Peter Masterton<\/p>\n<p>Post Production: The Editors &amp; Blockhead VFX<br \/>\nAudio Post Production: <a href=\"https:\/\/www.squeakeclean.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Squeak E. Clean Studios<\/a><br \/>\nMusic supervision: <a href=\"https:\/\/www.squeakeclean.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Squeak E. Clean Studios<\/a><br \/>\nMedia: UM<\/p>\n<p>&nbsp;<\/p>\n<p>Click <a href=\"https:\/\/campaignbrief.com\/nescafe-blend-43-celebrates-the-perfect-blend-of-bold-and-smooth-in-a-new-campaign-via-saatchi-saatchi\/\" target=\"_blank\" rel=\"noopener noreferrer\">HERE<\/a> to read the original article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nescaf\u00e9 Blend 43 Celebrates the &#8216;Perfect Blend of Bold + Smooth&#8217; in New TVC via Saatchi &amp; Saatchi By: Ricki Green &nbsp; Nescaf\u00e9 Blend 43, the homegrown coffee favourite, roasted and blended here in Australia&#8230;<\/p>\n","protected":false},"author":2,"featured_media":22791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,250,268,270,2376],"tags":[248,249,261,825,1017,2375,2946],"class_list":["post-22790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-audio","category-music","category-music-sound-design","category-squeak-e-clean-studios","tag-ad","tag-advertising","tag-commercial","tag-spot","tag-australia","tag-squeak-e-clean-studios","tag-nescafe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Squeak E. 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