{"id":22787,"date":"2020-09-16T09:44:20","date_gmt":"2020-09-16T16:44:20","guid":{"rendered":"https:\/\/presskitchen.com\/?p=22787"},"modified":"2026-01-28T09:50:32","modified_gmt":"2026-01-28T09:50:32","slug":"butter-brings-the-music-in-miller-lites-country-rock-cantenna-ad-on-creativity","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-brings-the-music-in-miller-lites-country-rock-cantenna-ad-on-creativity\/","title":{"rendered":"Butter Brings the Music in Miller Lite&#8217;s Country Rock &#8220;Cantenna&#8221; Ad, on Creativity"},"content":{"rendered":"<h2>MILLER LITE&#8217;S STRANGE NEW BEER CAN LETS YOU STREAM NFL GAMES FOR FREE<\/h2>\n<h3>Brew brand&#8217;s &#8216;Cantenna&#8217; follows the vessel that doubled as a game controller<\/h3>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Miller Lite Cantenna: Sunday Night Is Back (But Not For You)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/8Nv3uDeLCCg?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Editor&#8217;s Pick<\/strong><\/p>\n<p>Just ahead of last night\u2019s NFL games, Miller Lite debuted its latest \u201cproduct\u201d\u2014a strange-looking beer can adorned with a set of football goal post-shaped antlers.<\/p>\n<p>The unusual innovation is what the brand has dubbed a \u201cCantenna,\u201d a vessel of brew that doubles as a digital antenna and allows cord-cutters free access to NFL games.<\/p>\n<p>The campaign, from DDB, started yesterday on social media with links imitating sketchy streaming sites that led viewers to a humorous country music video warning about the dangers of illegal streaming. It features a country crooner singing about how football watchers\u2019 excitement is cut short by their illegal game-watching strategies.<\/p>\n<p>\u201cWell you waited all year for football to get here,\u201d he sings. \u201cNow it\u2019s just about to start you can almost smell the grass, you can almost taste the beer but instead you\u2019re on a shady Russian website, so keep on clicking on those links till your face turns blue because Sunday night is back\u2014 but not for you.\u201d<\/p>\n<p>The film then follows the story of one illegal streamer, now in prison. He consults with his attorney, who chides, \u201cYou should have used the container!\u201d The video then directs viewers to a phone number, 877-Cantenna, which if called, directs them to a website where they can submit their name to win one of the devices.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-22788\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Cantenna.jpg\" alt=\"\" width=\"1200\" height=\"627\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Cantenna.jpg 1200w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Cantenna-300x157.jpg 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Cantenna-1024x535.jpg 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Cantenna-768x401.jpg 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Cantenna-350x183.jpg 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2020\/09\/Cantenna-600x314.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The &#8220;Cantroller&#8221; is an actual 12-oz can of beer equipped with a digital antenna and coaxial cable that gives viewers access to all local channels, including networks like CBS, NBC and ABC, ensuring viewers access to NFL games. Former NFL player and gamer Kyle Long documents how it works below, though we wonder how you can avoid stabbing your own eyeballs when drinking from this particular can.<\/p>\n<p>\u201cStreaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they\u2019re often forced to resort to sketchy, unreliable, illegal streaming,\u201d said Stephanie Clanfield, associate marketing manager, Miller Lite in a statement. \u201cMiller Lite is determined to bring you smooth streaming and make your Miller Time a little easier with the new Miller Lite Cantenna.\u201d<\/p>\n<p>To create the campaign DDB Chicago tapped production company Smuggler and director Tony Yacenda, known for his Netflix series &#8220;American Vandal&#8221; and for his collaborations with Lil&#8217; Dicky on FX Networks&#8217; &#8220;Dave.&#8221;<\/p>\n<p>The \u201cCantenna\u201d is not the first vessel innovation from the brand. Last June during the E3 gaming convention, the brand unveiled the \u201cCantroller,\u201d a 12-oz can of beer that was also a fully-functioning gaming controller.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read the original article <a href=\"https:\/\/adage.com\/creativity\/work\/miller-lites-cantenna-beer-can-lets-you-stream-nfl-games-free\/2280566\" target=\"_blank\" rel=\"noopener noreferrer\">HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MILLER LITE&#8217;S STRANGE NEW BEER CAN LETS YOU STREAM NFL GAMES FOR FREE Brew brand&#8217;s &#8216;Cantenna&#8217; follows the vessel that doubled as a game controller &nbsp; https:\/\/www.youtube.com\/watch?v=8Nv3uDeLCCg Editor&#8217;s Pick Just ahead of last night\u2019s NFL&#8230;<\/p>\n","protected":false},"author":2,"featured_media":22788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,217,218,256,268],"tags":[257,263,269,1036,1242,1324,2944,2945],"class_list":["post-22787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ads","category-advertising","category-butter","category-music","tag-butter-music-sound","tag-creativity","tag-music-2","tag-nfl","tag-ad-age","tag-sunday-night-football","tag-cantenna","tag-millet-lite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Butter Brings the Music in Miller Lite&#039;s Country Rock &quot;Cantenna&quot; Ad<\/title>\n<meta name=\"description\" content=\"Miller Lite&#039;s debutes its latest \u201cproduct\u201d\u2014the Cantenna, complete with a Cantroller, for streaming live football. Music by Butter Music + Sound.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-brings-the-music-in-miller-lites-country-rock-cantenna-ad-on-creativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Butter Brings the Music in Miller Lite&#039;s Country Rock &quot;Cantenna&quot; Ad\" \/>\n<meta property=\"og:description\" content=\"Miller Lite&#039;s debutes its latest \u201cproduct\u201d\u2014the Cantenna, complete with a Cantroller, for streaming live football. 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