{"id":22723,"date":"2020-08-20T09:00:01","date_gmt":"2020-08-20T16:00:01","guid":{"rendered":"https:\/\/presskitchen.com\/?p=22723"},"modified":"2026-01-28T09:50:33","modified_gmt":"2026-01-28T09:50:33","slug":"2021-ram-1500-trx-reveal-embraces-the-adventure-of-the-road-trip","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/2021-ram-1500-trx-reveal-embraces-the-adventure-of-the-road-trip\/","title":{"rendered":"2021 Ram 1500 TRX Reveal Embraces the Adventure of the Road Trip"},"content":{"rendered":"

New spot from The Richards Group, cut by ATK PLN, casts a dreamlike trance on restless explorers<\/span><\/i><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Dallas-based creative studio <\/span>ATK PLN<\/span><\/a> brought the brand-new 2021 Ram 1500 TRX roaring to life with the hypnotizing new spot \u201cSandman,\u201d out of The Richards Group. ATK PLN editor <\/span>Chris Collins<\/b> collaborated with the agency to splice canyon-scapes and billowing sandstorms with footage of the TRX ripping through dunes and blazing roads through the desert, casting an air of intrigue and adventure in its wake. The spot served as the cornerstone piece of the 2021 Ram 1500 TRX Virtual Reveal, which was streamed to households worldwide on August 17, 2020.<\/span><\/p>\n

 <\/p>\n

Click <\/span>HERE<\/span><\/a> to view \u201cSandman\u201d<\/span><\/p>\n

 <\/p>\n

With the tagline \u201cPower other trucks only dream of,\u201d Collins\u2019 cut beautifully juxtaposes the serenity of the sweeping landscapes with the rugged ride of the truck, atop a lulling cover of the 1950s classic “Mr. Sandman.”\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Credits:<\/b><\/p>\n

Agency: The Richards Group<\/span><\/p>\n

Creative Director: Stan Richards<\/span><\/p>\n

Creative Group Head\/Copywriter: Chuck Schiller<\/span><\/p>\n

Art Directors: Diego Zelaya, Parker Bell<\/span><\/p>\n

Producer: Paul Nelson<\/span><\/p>\n

Account Team: Dave Allen, Jeffrey Lefkovits, Eric Stern, Becky Weidner<\/span><\/p>\n

Strategy: Warren Stepler, Alex Nightingale<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Production Company: <\/span>Sherpas Cinema<\/span><\/p>\n

Director: Eric Crossland, Renan Ozturk<\/span><\/p>\n

Executive Producer: Jeff Snyder<\/span><\/p>\n

Line Producer: Darrin Ball<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Editorial:<\/span><\/p>\n

Editor: Chris Collins, ATK PLN<\/span><\/p>\n

Audio Engineer: Matt Cimino, Lucky Post<\/span><\/p>\n

Colorist: Neil Anderson, Lucky Post<\/span><\/p>\n

Flame Artist: Laychin Lee, ATK PLN<\/span><\/p>\n

Senior Producer: Kent Zambrana, ATK PLN<\/span><\/p>\n

Executive Creative Director: <\/span>Jose Gomez<\/span><\/p>\n

Managing Director:<\/span> David Bates<\/span><\/p>\n

\u00a0\u00a0<\/span><\/p>\n

Music<\/span><\/p>\n

\u201cMr. Sandman\u201d – SYML<\/span><\/p>\n

\u00a0<\/b><\/p>\n

Ram Trucks:<\/span><\/p>\n

Chief Marketing Officer \u2013 Olivier Fran\u00e7ois<\/span><\/p>\n

Head of Marketing, FCA NAFTA Region \u2013 Marissa Hunter<\/span><\/p>\n

Head of Advertising, Ram Brand \u2013 Jeff Summers<\/span><\/p>\n

Ram Advertising Manager \u2013 Lindsey Hart<\/span><\/p>\n

 <\/p>\n

About ATK PLN<\/b><\/p>\n

ATK PLN is a design-first creative studio that dreams at the intersection of art and technology.<\/span><\/p>\n

 <\/p>\n

Using bold animation, design, and live action, we make moving images that connect people with brands. We channel emotions and curate thought by creating work that both entertains and inspires.\u00a0<\/span><\/p>\n

 <\/p>\n

Our team\u2019s fierce excitement to create with an enterprising, daring approach results in work that constantly keeps us on our toes and looking ahead. We\u2019re always ready to tackle an upcoming challenge–what\u2019s next?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

New spot from The Richards Group, cut by ATK PLN, casts a dreamlike trance on restless explorers   Dallas-based creative studio ATK PLN brought the brand-new 2021 Ram 1500 TRX roaring to life with the…<\/p>\n","protected":false},"author":2,"featured_media":22724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,237,1581],"tags":[1580,1955,2921],"class_list":["post-22723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-vfx-2","category-atk-pln","tag-atk-pln","tag-editor","tag-chris-collins"],"yoast_head":"\n2021 Ram 1500 TRX Reveal Embraces the Adventure of the Road Trip<\/title>\n<meta name=\"description\" content=\"Creative studio ATK PLN brought the brand-new 2021 Ram 1500 TRX roaring to life with the hypnotizing new spot \u201cSandman,\u201d out of The Richards Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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