{"id":174215,"date":"2026-02-04T07:18:36","date_gmt":"2026-02-04T07:18:36","guid":{"rendered":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?p=174215"},"modified":"2026-02-24T07:13:19","modified_gmt":"2026-02-24T07:13:19","slug":"in-ad-age-butter-music-and-sound-scores-nfls-mr-rogers-super-bowl-moment","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-ad-age-butter-music-and-sound-scores-nfls-mr-rogers-super-bowl-moment\/","title":{"rendered":"In Ad Age: BUTTER Music and Sound Scores NFL\u2019s Mr. Rogers Super Bowl Moment"},"content":{"rendered":"
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The NFL will channel Mr. Rogers in its traditional cause spot airing on this year\u2019s Super Bowl, with league stars singing \u201cYou Are Special\u201d with kids from three youth organizations.<\/p>\n

A 60-second version of the spot broke in December. Ad Age can reveal exclusively that a 30-second version will air during Super Bowl LX on Feb. 8.<\/p>\n

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Drawing on the gentle tone long associated with the late Fred Rogers, the spot features a group sing-along led by former and current NFL players Michael Strahan, Cam Heyward and Christian McCaffrey. The kids hail from Harlem Children\u2019s Zone, Boys & Girls Clubs of America and SMASH, three groups that receive grants through the NFL\u2019s \u201cInspire Change\u201d program\u2014a social justice initiative aimed at reducing barriers to opportunity, particularly in communities of color.<\/p>\n

Ben Quinn of Superprime Films directed the spot.<\/p>\n

Sarah Bishop, VP of global brand and consumer marketing at the NFL, said the spot is a powerful expression of what \u201cInspire Change\u201d embodies\u2014\u201ca reminder to every young person that they matter.\u201d<\/p>\n

The spot comes from the NFL\u2019s longtime agency, 72andSunny. The NFL\u2019s cause spot on last year\u2019s Super Bowl, titled\u00a0\u201cSomebody,\u201d<\/a>\u00a0was widely celebrated for its craft and emotion. Similar in approach to this year\u2019s spot, \u201cSomebody\u201d featured kids from Big Brothers Big Sisters, Special Olympics and InsideOut reciting Rev. William Holmes Borders\u2019 poem \u201cI Am Somebody\u201d with NFL stars.<\/p>\n

Below is the 30-second Super Bowl cut of \u201cYou Are Special.\u201d<\/p>\n

\"in-ad-age\"<\/a><\/p>\n

NFL \u2013 You Are Special \u2013 30s<\/p>\n

\u201cIn a lot of ways, this feels like the natural next chapter,\u201d said Matt Turnier, creative director at 72andSunny Los Angeles. \u201cAt its heart, the idea is simple and the message is always the same\u2014you matter, no matter where you\u2019re from or what you have. That\u2019s why using Mr. Rogers\u2019 words felt so right. It strikes a poignant chord, without ever raising its voice.\u201d<\/p>\n

\u201cWe don\u2019t always realize how powerful it is to hear someone say, \u2018You matter,\u2019 especially in the world we live in right now,\u201d said Jason LaFlore, creative director at 72andSunny. \u201cIf it reminds even a few kids around the country that their value isn\u2019t up for debate, then it\u2019s doing exactly what it\u2019s meant to do.\u201d<\/p>\n

The 60-second version of \u201cYou Are Special\u201d debuted during the NFL\u2019s Christmas Day games and aired again during Sunday\u2019s conference championship games.<\/p>\n

Read the full article\u00a0HERE<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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