{"id":174206,"date":"2026-02-09T06:57:14","date_gmt":"2026-02-09T06:57:14","guid":{"rendered":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?p=174206"},"modified":"2026-02-18T07:21:58","modified_gmt":"2026-02-18T07:21:58","slug":"congratulations-to-caviar-butter-and-others-for-fan-favorite-work-in-super-bowl-lx","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/congratulations-to-caviar-butter-and-others-for-fan-favorite-work-in-super-bowl-lx\/","title":{"rendered":"Congratulations to Caviar, BUTTER and Others for Fan Favorite Work in Super Bowl LX"},"content":{"rendered":"\r\n\r\nCommercials took center stage at Super Bowl LV, where the game itself held perhaps fewer surprises than the rest of the Big Game programming, including an infectious Half Time show by Bad Bunny that featured an actual wedding. Two companies boasting outstanding &#8212; and critically acclaimed &#8212; Super Bowl LX work are Caviar and BUTTER Music and Sound.\r\n\r\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-30122\" src=\"https:\/\/presskitchen.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-09-at-1.18.58-PM.png\" alt=\"\" width=\"2148\" height=\"1216\" \/>\r\n\r\n<strong>Telemundo\u2019s commercial in Super Bowl LX<\/strong> announced its Spanish-language coverage of the 2026 FIFA World Cup, and featured Owen Wilson getting schooled on his Spanish by Sof\u00eda Vergara. Designed to kick off Telemundo&#8217;s World Cup coverage at Super Bowl, the star-studded comedy spot aired after Bad Bunny&#8217;s acclaimed halftime show, and depicted real life soccer fan Owen Wilson working on his Spanish so he could partake in Telemundo\u2019s soccer coverage.\r\n\r\n<span style=\"font-weight: 400;\">Produced by <\/span><a href=\"https:\/\/caviar.tv\/\"><span style=\"font-weight: 400;\">Caviar<\/span><\/a><span style=\"font-weight: 400;\"> and directed by roster directors <\/span><b>Jason Woliner<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Alan Yang <\/b>out of<span style=\"font-weight: 400;\"> the Telemundo in-house marketing team, Red Bee, the ad sees Vergara giving Wilson an ongoing Spanish crash course ahead of a surprise debut as a f\u00fatbol announcer on the channel.\u00a0<\/span>\r\n\r\n<iframe title=\"Comercial de Telemundo en el Super Bowl LX anunciando su cobertura de la Copa Mundial\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/y_eG2Ea-YRQ?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\r\n\r\n<a href=\"https:\/\/www.gimmebutter.com\/\">BUTTER Music and Sound<\/a> achieved a musical high note by producing the music for NFL Super Bowl LX spot <strong>NFL \u201cYou Are Special\u201d<\/strong> <strong>&#8212;<\/strong> underscored by a beloved song from the Mr. Rogers Neighborhood series. The spot was designed to touchingly illustrate how the NFL is committed to uplifting the next generation of leaders by emphasizing to youth that they each are special. Drawing attention to the NFL&#8217;s Inspire Change campaign, the spot features players Christian McCaffrey, <span class=\"uJ19be notranslate\" data-wiz-uids=\"avG4me_e,avG4me_f\" data-processed=\"true\"><span class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=avG4me_d\/TKHnVd\" data-processed=\"true\"><span aria-hidden=\"true\" data-processed=\"true\">Cam Heyward<\/span><\/span><\/span> and Michael Strahan singing along with children in various settings.<span class=\"uJ19be notranslate\" data-wiz-uids=\"avG4me_e,avG4me_f\" data-processed=\"true\"><span class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=avG4me_d\/TKHnVd\" data-processed=\"true\"><span aria-hidden=\"true\" data-processed=\"true\"> Inspired by the timeless warmth of Mr. Rogers and created by 72andSunny, the cover rendition was created by BUTTER Music and Sound and features children from Harlem Children\u2019s Zone, the Boys &amp; Girls Clubs of America, and SMASH, breaking out in song to the iconic \u201cYou Are Special\u201d theme. W<\/span><\/span><\/span>atch this critically acclaimed spot <a href=\"https:\/\/youtu.be\/A17O7CyXoMg?si=2bdXVDslLxZjPKk6\"><span style=\"text-decoration: underline;\"><strong>HERE<\/strong><\/span><\/a>.\r\n\r\nAdditional companies participating in this year&#8217;s exciting Super Bowl LX include <a href=\"http:\/\/UEG Worldwide https:\/\/www.uegworldwide.com\"><strong>UEG<\/strong><\/a>, which forged the talent partnership for Franks RedHot commercial featuring Grammy-winning rapper <strong>Ludacris<\/strong> airing during Super Bowl LX! Entitled <strong>\u201cEat The GOAT,\u201d<\/strong> and co-starring an actual goat, the hilarious commercial was a fan favorite.\r\n\r\n<iframe title=\"Ludacris x Frank&#039;s RedHot\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/1A28a79cmtg?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\r\n\r\n&nbsp;\r\n\r\n<strong>Credits:<\/strong>\r\n\r\n<strong>Caviar<\/strong>\r\n\r\nClient: Telemundo<br aria-hidden=\"true\" \/>Agency: Red Bee (Telemundo)<br aria-hidden=\"true\" \/>EP: Tova Dann<br aria-hidden=\"true\" \/>MD: Michael Sagol<br aria-hidden=\"true\" \/>Directors: Jason Woliner and Alan Yang\r\n\r\n<strong>BUTTER Music and Sound<\/strong>\r\n\r\nClient: NFL\r\n\r\nAgency: 72andSunny\r\n\r\nMusic: BUTTER Music and Sound<br aria-hidden=\"true\" \/>EP: Annick Mayer<br aria-hidden=\"true\" \/>CCO: Andrew Sherman<br aria-hidden=\"true\" \/>ECD\/Composer: Tim K.<br aria-hidden=\"true\" \/>Composer: Coke Youngblood<br aria-hidden=\"true\" \/>Senior Producer: Stone Irr<br aria-hidden=\"true\" \/>Associate Producer: Kriston Poindexter\r\n\r\nProduction Company: Superprime<br aria-hidden=\"true\" \/>Director: Ben Quinn<br aria-hidden=\"true\" \/>Managing Director \/ EP: Rebecca Pettican<br aria-hidden=\"true\" \/>Managing Director \/ EP: Michelle Ross<br aria-hidden=\"true\" \/>Executive Producer: Maddi Carlton<br aria-hidden=\"true\" \/>HOP &amp; EP: Matt Sanders<br aria-hidden=\"true\" \/>Producer: Salli Zilles<br aria-hidden=\"true\" \/>DOP: Mott Hupfel<br aria-hidden=\"true\" \/>Wardrobe: Carrie Shoberg<br aria-hidden=\"true\" \/>Hair &amp; MU: Patty Bell\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Commercials took center stage at Super Bowl LV, where the game itself held perhaps fewer surprises than the rest of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":174202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256,311,4779],"tags":[209,248,249,257,258,263,297,310,975,1036,1263,5003,5004,5005],"class_list":["post-174206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter","category-caviar","category-ueg","tag-agency","tag-ad","tag-advertising","tag-butter-music-sound","tag-butter-music-and-sound","tag-creativity","tag-production-2","tag-caviar","tag-director","tag-nfl","tag-directing","tag-franks-redhot","tag-super-bowl-lx","tag-telemundo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Congratulations to Caviar, BUTTER and Others for Fan Favorite Work in Super Bowl LX - Press Kitchen<\/title>\n<meta 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