{"id":174198,"date":"2026-02-11T05:48:21","date_gmt":"2026-02-11T05:48:21","guid":{"rendered":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?p=174198"},"modified":"2026-02-24T07:17:08","modified_gmt":"2026-02-24T07:17:08","slug":"in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/","title":{"rendered":"In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge."},"content":{"rendered":"<div class=\"blog-article-thumbnail\">\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe class=\"embed-responsive-item\" title=\"Luka 5. Coming soon. P.S. They\u2019re nice, right?\" src=\"https:\/\/www.youtube.com\/embed\/QIMRHfnQb9s?feature=oembed\" width=\"700\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p>Responses by Amir Farhang and Ramy Youssef, directors,\u00a0<a class=\"external\" href=\"http:\/\/caviar.tv\/\" target=\"_blank\" rel=\"noopener nofollow\">Caviar<\/a>.<\/p>\n<p><strong>Background:<\/strong>\u00a0Wieden + Kennedy wanted to take a different approach in the second year of that campaign, offering a concession of sorts from NBA player Luka Don\u010di\u0107 centered around his internal anthem: \u201cBad Luka. Nice shoes.\u201d A top-five player for the Lakers who makes no apologies for being one of the baddest on the court, he\u2019s ready to concede that he may be spirited at times, but it\u2019s just who he is\u2014a \u201csorry not sorry\u201d of sorts. The target is the hardcore young hoopers and enthusiasts of basketball and sneaker culture.<\/p>\n<p><strong>Design thinking:<\/strong>\u00a0The scripts were already baked. Our job was to bring it to life and dramatize it in a way that felt genuine but also self-aware and not too serious.<\/p>\n<p><strong>Challenges:\u00a0<\/strong>Trying to lock down a shoot date with Luka as he embarked on a new season . He showed up to camp in shape and locked in, coming back with a fueled resolve to prove that he\u2019s serious about winning. We had to move the shoot date multiple times to let him get his time with all the commitments he has toward readying himself for games, but we were able to adapt to whatever he needed.<\/p>\n<p><strong>Favorite details:<\/strong>\u00a0The moment where the ref looks up and says, \u201cYou know I get defensive.\u201d Anyone who\u2019s followed Luka\u2019s antics with NBA refs knows how funny that is.<\/p>\n<p><strong>Visual influences:<\/strong>\u00a0We watched a Lifetime movie because we wanted to see a hyper-dramatized narrative that comes off as tongue-in-cheek without drifting into parody. We also worked with director of photography Larkin Seiple, who shot the horror film\u00a0<em>Weapons<\/em>, and so there\u2019s a similar look to that film.\u00a0<em>Weapons<\/em>\u00a0was scary but funny at the same time. The look and feel had an ominous undertone, yet still carried a lightness to it.<\/p>\n<p><strong>Time constraints:\u00a0<\/strong>There were a ton of cameo ideas initially pitched to us, with various actors at different stages of availability. In the end, we landed on the perfect ensemble.<\/p>\n<p><strong><a class=\"external\" href=\"http:\/\/caviar.tv\/\" target=\"_blank\" rel=\"noopener nofollow\">caviar.tv<\/a><br \/>\n<a class=\"external\" href=\"http:\/\/wk.com\/\" target=\"_blank\" rel=\"noopener nofollow\">wk.com<\/a><br \/>\n<a class=\"external\" href=\"http:\/\/jointpost.tv\/\" target=\"_blank\" rel=\"noopener nofollow\">jointpost.tv<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background:\u00a0Wieden + Kennedy wanted to take a different approach in the second year of that campaign, offering a concession of sorts from NBA player Luka Don\u010di\u0107 centered around his internal anthem: \u201cBad Luka. Nice shoes.<\/p>\n","protected":false},"author":1,"featured_media":174232,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,311],"tags":[249,260,261],"class_list":["post-174198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-caviar","tag-advertising","tag-comedy","tag-commercial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge. - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge. - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Background:\u00a0Wieden + Kennedy wanted to take a different approach in the second year of that campaign, offering a concession of sorts from NBA player Luka Don\u010di\u0107 centered around his internal anthem: \u201cBad Luka. Nice shoes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-11T05:48:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T07:17:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/02\/image-28.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1393\" \/>\n\t<meta property=\"og:image:height\" content=\"829\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"press_kitchen_dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"press_kitchen_dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/\"},\"author\":{\"name\":\"press_kitchen_dev\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bbef87d36439b04cea01c5d709a28de5\"},\"headline\":\"In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge.\",\"datePublished\":\"2026-02-11T05:48:21+00:00\",\"dateModified\":\"2026-02-24T07:17:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/\"},\"wordCount\":378,\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/02\/image-28.png\",\"keywords\":[\"advertising\",\"comedy\",\"COMMERCIAL\"],\"articleSection\":[\"Fresh News\",\"Caviar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/\",\"name\":\"In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge. - Press Kitchen\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/02\/image-28.png\",\"datePublished\":\"2026-02-11T05:48:21+00:00\",\"dateModified\":\"2026-02-24T07:17:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#primaryimage\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/02\/image-28.png\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/02\/image-28.png\",\"width\":1393,\"height\":829},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"name\":\"Press Kitchen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\",\"name\":\"Press Kitchen\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"width\":174,\"height\":31,\"caption\":\"Press Kitchen\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bbef87d36439b04cea01c5d709a28de5\",\"name\":\"press_kitchen_dev\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7bc9c35f2980b5cafdebee1cee031ccc0a1eeca7e70e40cb4358f440909fb934?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7bc9c35f2980b5cafdebee1cee031ccc0a1eeca7e70e40cb4358f440909fb934?s=96&d=mm&r=g\",\"caption\":\"press_kitchen_dev\"},\"sameAs\":[\"http:\/\/localhost\/press_kitchen_dev\"],\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/press_kitchen_dev\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge. - Press Kitchen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/","og_locale":"en_US","og_type":"article","og_title":"In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge. - Press Kitchen","og_description":"Background:\u00a0Wieden + Kennedy wanted to take a different approach in the second year of that campaign, offering a concession of sorts from NBA player Luka Don\u010di\u0107 centered around his internal anthem: \u201cBad Luka. Nice shoes.","og_url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/","og_site_name":"Press Kitchen","article_published_time":"2026-02-11T05:48:21+00:00","article_modified_time":"2026-02-24T07:17:08+00:00","og_image":[{"width":1393,"height":829,"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/02\/image-28.png","type":"image\/png"}],"author":"press_kitchen_dev","twitter_card":"summary_large_image","twitter_misc":{"Written by":"press_kitchen_dev","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#article","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/"},"author":{"name":"press_kitchen_dev","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bbef87d36439b04cea01c5d709a28de5"},"headline":"In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge.","datePublished":"2026-02-11T05:48:21+00:00","dateModified":"2026-02-24T07:17:08+00:00","mainEntityOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/"},"wordCount":378,"publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/02\/image-28.png","keywords":["advertising","comedy","COMMERCIAL"],"articleSection":["Fresh News","Caviar"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/","name":"In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge. - Press Kitchen","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#primaryimage"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/02\/image-28.png","datePublished":"2026-02-11T05:48:21+00:00","dateModified":"2026-02-24T07:17:08+00:00","breadcrumb":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#primaryimage","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/02\/image-28.png","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/02\/image-28.png","width":1393,"height":829},{"@type":"BreadcrumbList","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-communication-arts-caviar-directors-amir-farhang-and-ramy-youssef-brought-luka-doncics-bad-luka-nice-shoes-anthem-to-life-with-a-self-aware-tongue-in-cheek-edge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/"},{"@type":"ListItem","position":2,"name":"In Communication Arts: Caviar directors Amir Farhang and Ramy Youssef brought Luka Don\u010di\u0107\u2019s \u201cBad Luka. Nice shoes.\u201d anthem to life with a self-aware, tongue-in-cheek edge."}]},{"@type":"WebSite","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","name":"Press Kitchen","description":"","publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization","name":"Press Kitchen","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","width":174,"height":31,"caption":"Press Kitchen"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bbef87d36439b04cea01c5d709a28de5","name":"press_kitchen_dev","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7bc9c35f2980b5cafdebee1cee031ccc0a1eeca7e70e40cb4358f440909fb934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7bc9c35f2980b5cafdebee1cee031ccc0a1eeca7e70e40cb4358f440909fb934?s=96&d=mm&r=g","caption":"press_kitchen_dev"},"sameAs":["http:\/\/localhost\/press_kitchen_dev"],"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/press_kitchen_dev\/"}]}},"_links":{"self":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/174198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/comments?post=174198"}],"version-history":[{"count":3,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/174198\/revisions"}],"predecessor-version":[{"id":174315,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/174198\/revisions\/174315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media\/174232"}],"wp:attachment":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media?parent=174198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/categories?post=174198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/tags?post=174198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}