{"id":168853,"date":"2024-08-02T10:08:02","date_gmt":"2024-08-02T17:08:02","guid":{"rendered":"https:\/\/presskitchen.com\/?p=27170"},"modified":"2026-01-28T09:50:11","modified_gmt":"2026-01-28T09:50:11","slug":"diamond-view-and-community-coalition-uses-storytelling-to-destigmatize-mental-health-via-brandstorytelling","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/diamond-view-and-community-coalition-uses-storytelling-to-destigmatize-mental-health-via-brandstorytelling\/","title":{"rendered":"Diamond View and  Community Coalition Uses Storytelling to Destigmatize Mental Health via Brandstorytelling"},"content":{"rendered":"<h2>Jordan P. Kelley, Content Director, BrandStorytelling<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.wixstatic.com\/media\/3799c6_1e371d5ef20e4903b28d481896ad7b1c~mv2.png\/v1\/fill\/w_708,h_398,al_c,q_85,usm_0.66_1.00_0.01,enc_auto\/3799c6_1e371d5ef20e4903b28d481896ad7b1c~mv2.png\" \/><\/p>\n<div data-breakout=\"normal\">\n<p id=\"viewer-ees9k\" class=\"bbl5c dkFHG _8UBmS _-7CKp\" dir=\"auto\"><span class=\"zKS-7\"><a class=\"L-ZXL QZImc\" href=\"https:\/\/www.diamondview.io\/\" target=\"_blank\" rel=\"noopener\" data-hook=\"WebLink\">Diamond View<\/a>, a Tampa Bay-based studio and post-production house, has teamed up with Tampa Bay Thrives, a coalition of community leaders dedicated to improving mental health and addressing substance abuse issues in their region. Their latest endeavor is a continuation of the previously launched <a class=\"IdeH0\" href=\"https:\/\/www.brandstorytelling.tv\/articles-old\/hashtags\/IYKYK\" target=\"__blank\" rel=\"noopener\">#IYKYK<\/a> Campaign, which supports Tampa Bay Thrives&#8217; mission to destigmatize mental health difficulties and promote mental health solutions.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-7viiu1722\" class=\"bbl5c dkFHG _8UBmS _-7CKp\" dir=\"auto\"><span class=\"zKS-7\">A 2022 survey commissioned by Tampa Bay Thrives revealed that 70% of Tampa Bay residents experience at least one poor mental health day in a month, leading the company to collaborate with Diamond View on an emotionally driven videos to be used as a force for good by connecting brands and communities in conversation around mental health awareness. Throughout the campaign, doctors, patients, and therapists share their stories and offer advice on how to navigate one&#8217;s mental health journey.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-350f42600\" class=\"bbl5c dkFHG _8UBmS _-7CKp\" dir=\"auto\"><span class=\"zKS-7\">BrandStorytelling caught up with Carrie Zeisse, President and CEO of Tampa Bay Thrives, along with Diamond View directors Jason Blanc and Vanessa Diaz, to learn more about the inception of the campaign and how to motivate other organizations with a responsibility to their community to build bridges through engaging storytelling: <\/span><\/p>\n<\/div>\n<div data-hook=\"rcv-block9\"><\/div>\n<div data-breakout=\"normal\">\n<div id=\"viewer-nynfe28935\" class=\"XFQsU\">\n<div class=\"l3U-D\">\n<div class=\"SDwt1\">\n<div tabindex=\"0\" data-hook=\"reactPlayerWrapper\">\n<div class=\"TPxIo\" data-loaded=\"true\">\n<div data-vimeo-initialized=\"true\"><iframe title=\"#IYKYK\" src=\"https:\/\/player.vimeo.com\/video\/819972888?title=0&amp;byline=0&amp;portrait=0&amp;playsinline=0&amp;autopause=0&amp;app_id=122963\" width=\"426\" height=\"182\" frameborder=\"0\" data-ready=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-4e7q829845\" class=\"bbl5c dkFHG _8UBmS _-7CKp\" dir=\"auto\"><span class=\"zKS-7\"><em>Watch more videos from Tampa Bay Thrives <\/em><a class=\"L-ZXL QZImc\" href=\"https:\/\/vimeo.com\/tampabaythrives\" target=\"_blank\" rel=\"noopener noreferrer\" data-hook=\"WebLink\"><em><u>here<\/u><\/em><\/a><em>.<\/em><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-x6ald29418\" class=\"bbl5c dkFHG _8UBmS _-7CKp\" dir=\"auto\"><span class=\"zKS-7\"><strong>Carrie, can you share the origins of Tampa Bay Thrives and the initial vision behind its formation?<\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-pvw3h173\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>Carrie Zeisse<\/strong>: Tampa Bay Thrives was founded in 2019 by leaders who sought an innovative approach to improving mental health in our community.\u00a0 As a diverse, cross-sector coalition, we are deeply connected to mental health initiatives and dedicated to addressing mental health and substance use disorder challenges in our region. Tampa Bay Thrives envisions an emotionally healthy community where mental health is a priority and all thrive together.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-hdqfh184\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>Vanessa and Jason &#8211; How does Diamond View ensure authenticity and sensitivity when working with individuals sharing their personal mental health stories?\u00a0<\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-9f3xk187\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>Vanessa Diaz<\/strong>: It&#8217;s not always easy to dive into topics like mental health, grief, or trauma. Very often, I have found myself crying on set along with the people we interview. But these are stories that need to be told.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-7yus8191\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\">We take productions like these seriously. We usually do a pre-interview so the subject is comfortable with us and our process; let them know that we&#8217;re bringing in lights, crew, and gear. We try to honor their privacy and limit crew on set if they are more comfortable that way. We research the topic we&#8217;re diving into to make sure we come from a place of understanding.\u00a0<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-nxtpa194\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\">I think coming from a place of empathy is what creates a comfortable environment and an authentic one. In some cases, I have experienced what the interviewee has experienced; in some cases, I can&#8217;t even imagine going through what they went through. But no matter what, I need to put myself in their place and try to feel what they&#8217;re feeling. That creates an authentic conversation, but more importantly, a safe place to have that conversation.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-0en2h197\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>Jason Blanc<\/strong>: It&#8217;s important to establish trust between the interviewee, so I like to make sure that the interviewee and I have a private conversation to help them feel comfortable without the cameras rolling. I always want the interview to feel like a conversation between trusted friends so establishing a relationship is key.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-5vxok201\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>Can you elaborate on the process of navigating creation and distribution between Tampa Bay Thrives and Diamond View?<\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-0ujjz203\" class=\"bbl5c dkFHG _8UBmS _-7CKp\" dir=\"auto\"><span class=\"zKS-7\"><strong>VD<\/strong>: Tampa Bay Thrives had their <a class=\"IdeH0\" href=\"https:\/\/www.brandstorytelling.tv\/articles-old\/hashtags\/IYKYK\" target=\"__blank\" rel=\"noopener\">#IYKYK<\/a> campaign in place before collaborating with us on the videos. It was our job to translate that campaign and message visually. TBT wanted something that would make you stop and watch and they were excited to brainstorm together. With their campaign in mind, we began work on the concept &#8211; a visual of what it feels like when your world is in black and white and no one can see it but you. We presented our idea to TBT and it became a reality!<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-80gdk204\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>JB<\/strong>: The best way for us to work is that Tampa Bay Thrives approaches us with a few references or a video that achieves the right emotion or feeling from the audience, and then a collaboration starts as we begin to craft a collaborative vision. Then, we share the video everywhere we can. The goal is to erase the stigma around mental health and the only way we can do that is by talking about it.\u00a0<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-f3umk211\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>What specific factors from the 2022 survey motivated you to continue the <a class=\"IdeH0\" href=\"https:\/\/www.brandstorytelling.tv\/articles-old\/hashtags\/IYKYK\" target=\"__blank\" rel=\"noopener\">#IYKYK<\/a> Campaign with Diamond View?<\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-bs5er214\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>CZ<\/strong>: Our research revealed that although there is an increasing comfort in discussing mental health, further efforts are required to fully destigmatize the process of seeking care. Many residents expressed a desire for a transparent view of what therapy truly looks like. Based on our successful collaboration with Diamond View last year, we knew they would be an excellent fit for this year&#8217;s campaign extension. Once again, they exceeded our expectations, doing a remarkable job of conveying new stories that work to demystify the process of seeking care.<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-ixomi218\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>How do you plan to sustain the momentum of the <a class=\"IdeH0\" href=\"https:\/\/www.brandstorytelling.tv\/articles-old\/hashtags\/IYKYK\" target=\"__blank\" rel=\"noopener\">#IYKYK<\/a> Campaign and continue its impact in the future?\u00a0<\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-ji5yx221\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>VD<\/strong>: There are so many stories that need to be told. I would love to partner with TBT again to share more stories and reach more people.\u00a0<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-p1rss1174\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>What advice would you give to other organizations looking to create impactful, emotionally driven campaigns around sensitive issues like mental health?\u00a0<\/strong><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-lh5t0239\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>VD<\/strong>: I think the best thing you can do is come from a place of authenticity. Be passionate about the topic. Lose yourself in it. Don&#8217;t do it unless you care or feel a connection to it. When you&#8217;re emotionally invested, the subjects you interview feel it, the viewer feels it and you make something you care about.\u00a0<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-wnwgv243\" class=\"bbl5c dkFHG WZ-z2 _-7CKp\" dir=\"auto\"><span class=\"zKS-7 WZ-z2\"><strong>JB<\/strong>: I think the most important aspect is authenticity. People don&#8217;t connect with a well-composed shot, lighting, or props. People connect with people.\u00a0\u00a0<\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p id=\"viewer-a0jk462631\" class=\"bbl5c dkFHG _8UBmS _-7CKp\" dir=\"auto\"><span class=\"zKS-7\"><em>Visit the <\/em><a class=\"L-ZXL QZImc\" href=\"https:\/\/www.diamondview.io\/about\" target=\"_blank\" rel=\"noopener noreferrer\" data-hook=\"WebLink\"><em><u>Diamond View Studios site<\/u><\/em><\/a><em> to learn more about the production company. Visit <\/em><a class=\"L-ZXL QZImc\" href=\"https:\/\/iykyk.tampabaythrives.org\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-hook=\"WebLink\"><em><u>Tampa Bay Thrives<\/u><\/em><\/a><em> to experience the full IYKYK campaign.<\/em><\/span><\/p>\n<p dir=\"auto\">Click <a href=\"https:\/\/www.brandstorytelling.tv\/single-post\/community-coalition-uses-storytelling-to-destigmatize-mental-health\">HERE<\/a> to read the original article.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jordan P. Kelley, Content Director, BrandStorytelling Diamond View, a Tampa Bay-based studio and post-production house, has teamed up with Tampa Bay Thrives, a coalition of community leaders dedicated to improving mental health and addressing substance&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278,1,211,217,218,234,273],"tags":[263,292,297,579,950,975,1263,4108,4109,4173,210,4237,248,4316,249,259,261,262],"class_list":["post-168853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spots","category-uncategorized","category-fresh-news","category-ads","category-advertising","category-production","category-news","tag-creativity","tag-film","tag-production-2","tag-production-company","tag-documentary","tag-director","tag-directing","tag-tampa","tag-tampa-bay","tag-diamond-view","tag-creative","tag-tampa-bay-thrives","tag-ad","tag-c","tag-advertising","tag-campaign","tag-commercial","tag-commercials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diamond View and Community Coalition Uses Storytelling to Destigmatize Mental Health via Brandstorytelling - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/diamond-view-and-community-coalition-uses-storytelling-to-destigmatize-mental-health-via-brandstorytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diamond View and Community Coalition Uses Storytelling to Destigmatize Mental Health via Brandstorytelling - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Jordan P. 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