HP: Madam President by Goodby Silverstein & Partners
At a time when the future is more uncertain than ever, HP knows that there’s one group of people who have the power to change it for the better. HP’s new film for their powerful PCs, Madam President, harnesses the collective power of one group of young people to see the future through their eyes.
Created by Goodby Silverstein & Partners, the film features Gen Z contributors: Jacqueline Azah, Fionn Ferreira, Tiana Day and Kavya Kopparapu. Jacqueline is an activist and the cofounder of J&H New Beginnings, an organization geared toward enacting positive change within local communities. Fionn is an inventor and conservationist whose tool has helped remove microplastics from the ocean. Tiana is an activist and organizer who led the Black Lives Matter march across the Golden Gate Bridge. Kavya is a computer scientist and the founder of Girls Computing League, an organization that helps bring more females into the male-dominated field of computer science.
Each of them not only starred in the film but also helped craft everything from the story to the set design.
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