Campbell’s launch new Snowbuddy spot.

Just in time for the holidays comes a new spot from Campbell’s, created by Leo Burnett Chicago and Psyop along with Squeak E. Clean Studios, that harkens to the spirit found in the original Campbell’s Snowman spot first aired in 1993.

In the new Snowbuddy spot, a little girl struggles to pull a snowman on a sled through the snow in hopes of bringing joy to her friend.

Chilled to the bone after her arduous trek, her now cheery friend invites her in for a steaming bowl of Campbell’s Chicken Noodle Soup, which does the trick of warming the friends both inside and out.

https://www.youtube.com/watch?v=Um_RNrb6Kec

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