The industry’s brightest sound talents lift the curtain on their most noteworthy work, and what it took to bring these creative endeavours to life, writes LBB’s Jordan Won Neufeldt.
In an industry that’s all about pushing boundaries in order to set a higher bar, ‘ambitious’ is a word commonly used to describe creative briefs.
Within the music sector, raising the bar further involves embracing new technologies, diving into the archives, or seeking out collaborations far beyond expectations. But when sound and music production is good, it has the power to transform an entire project.
When almost every media form is accompanied by music, it takes an extra special effort to stand out… both from a viewer perspective, and from a creative perspective. Listeners will always remember that one ad with an exceptional score, and artists will always remember the one project which challenged them to push boundaries and create something exceptional – the latter of which this list consists of.
From Hollywood movies and halftime shows, to ads that asked for a little bit more than normal, the projects compiled here have been personally selected by the industry’s sharpest sound experts as the most ambitious projects of their careers.
To learn more about what went into bringing them to life, and just what made them special, LBB’s Jordan Won Neufeldt sat down with The Elements Music’s Belle Newman, Siren’s Jen Moss, Sonic Union’s Zac Colwell, BUTTER Music and Sound’s Stone Irr, Consortium’s Seth Olinsky, and King Lear Music & Sound’s Sarah Giles for a chat.
Stone Irr
Senior producer, Butter Music + Sound
One of the more challenging projects I’ve undertaken was producing live halftime show performances for Taco Bell. Taco Bell selected three of its ‘Feed the Beat’ artists (indie-pop powerhouse MUNA, viral TikTok singer-songwriter Claire Rosinkranz, and hardcore band Scowl) to be pre-recorded for a halftime show for the Women’s World Cup. Our team was brought on to the campaign a month out from the shoot to produce, record, and mix the live performances of the three artists playing three to four songs each… all in one day!
Our audio team travelled to the soundstage to tech scout and assess equipment requirements. We then assembled a five-person audio team comprised of a lead engineer, monitor engineer, tech supervisor, and two audio engineers to help source equipment and backline, create a fully remote recording studio, and capture on-set audio performances.
Our team worked closely with the brand, agency, and artist management teams to ensure proper equipment and protocol were utilised for the shoot. Many pre-pro calls were made with a variety of stakeholders, but after two long days of setup and shooting, our team delivered final mixes of the performances just in time for the first game of the Women’s World Cup.
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