Hard lemonade gets extra zing in brand Labatt Blue Light’s latest product launch, a line of seltzer lemonades in four flavors, and brand campaign out of production companies Valiant Pictures and KAPWA. Accompanying digital and social media spots showcase a golfer’s would-be birdie getting a ‘lemon-aided’–literally–boost thanks to a swig of Labatt Blue Light Seltzer Lemonade.
Directed by Andres Gomez, collage-style animation and a primary color palette breathe life into a dreary day and give one golfer a much-needed mulligan. Sunny yellow stands out in the whimsical spot, harkening to everyone’s strategy of choice when life does occasionally give you lemons.