November 18, 2020

On Little Black Book: Squeak E. Clean Studios Creates an Action-Packed Tune for League of Legends 'Wild Rift'

Riot Games Turns up the Heat on Wild Rift’s Launch in Southeast Asia with ‘Pentaboom!’

 

In celebration of the ‘League of Legends: Wild Rift Open Beta’, Riot Games has launched a short film featuring some of the top gaming creators in Southeast Asia, as an ode to players in the region.
The film packs a punch in star power, featuring cameos from Indonesia’s Jess No Limit, Thailand’s ZBingZ, Vietnam’s Do Mixi, the Philippines’ Alodiam Gosiengfiao, Malaysia’s Soloz, Taiwan’s BeBe, and Singapore’s JianHao Tan, Danial Ron, and Sylvia Chan.
The film, titled ‘Pentaboom,’ is a call for gamers to seize the moment and forge their own legends with crazy outplays. The film draws inspiration from the iconic and hard-earned ‘Pentakill,’ which is achieved when a player defeats all five of their enemy team’s opponents in a short timespan.

Scenes in the film were shot across Southeast Asia, each putting a novel spin on scenes that are familiar for local audiences, with dozens of League of Legends Easter eggs for eagle-eyed fans to spot. In one instance, Ezreal and Garen cosplayers can be seen duelling it out at Marina Bay, and in others, Pentaboom transcends into Southeast Asian food culture with Penta-Boba Milk Tea, Penta-Banh Mi and Nasi Lemak ‘Pentaboom’, as well as a glimpse of PentaBatik, a playful take on traditional Indonesian batik art.
“Southeast Asia was the first region in the world to play Wild Rift, and we wanted to celebrate that. We’re excited to have been able to produce this short film with some incredible gaming creators, in locations that many players will recognise. We hope that the film and Wild Rift will help bring our Southeast Asian community closer together,” said Justin Hulog, general manager for Southeast Asia, Hong Kong, Taiwan and Macau, Riot Games.
The film was directed by Roslee Yusof and produced alongside Riot Southeast Asia’s agency partner BBH Singapore.
Alasdair Gray, strategy director, BBH Singapore, added: “A new game creates new stars – from showing off new skills to your friends to becoming a personality in the game’s community, it’s a time full of exciting potential. As an agency full of gamers, we’ve been thrilled to tell this story with Riot Games.”
CLIENT

CLIENT: Riot Games

HEAD OF MARKETING SOUTHEAST ASIA: Marc Johns

CREATIVE LEAD (SEA & GREATER CHINA): Anne Tran

REGIONAL MARKETING MANAGER (SEA, TW, HK, MO): Nelson Woon

MARKETING PROJECT MANAGER (SEA, TW, HK, MO): Lionel Wong

AGENCY

AGENCY: BBH Singapore

EXECUTIVE CREATIVE DIRECTOR: Sascha Kuntze

CREATIVE DIRECTOR: Xander Lee

SENIOR COPYWRITER: Luke Somasundram

SENIOR ART DIRECTOR: Nico Tangara

ART DIRECTORS: Amos Lee and Jiarong Lee

BUSINESS DIRECTOR: Sid Tuli

ACCOUNT DIRECTOR: Ausborn Lim

STRATEGY DIRECTOR: Alasdair Gray

CONTENT STRATEGIST: Faith Huang

DATA STRATEGIST: Angel Martinez

PRODUCER: Jonathan Gerard

PRODUCTION

PRODUCTION COMPANY: Freeflow Productions

MUSIC

ORIGINAL MUSIC: Squeak E. Clean Studios

COMPOSER: Jesse Watt

MUSIC PRODUCER: Karla Henwood

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