HASBRO, Coast Productions, Superdigital and Alkemy X Unite in Action-Packed Production
https://www.youtube.com/watch?v=j1ebV9fnWrs
https://www.youtube.com/watch?v=-AGUspBDZ-s
Hasbro, Inc. brings celebrities to animated life for the high-octane NERF House sequel, NERF House X, starring athletes–and their animated doppelgangers–Julian Edelman, Klay Thomspon and Sky Brown, musician Diplo and renowned chef Guy Fieri. Try and spot Power Rangers and Transformers cameos too!
Out of agency Superdigital, animation from Alkemy X director Rupert Cresswell is paired with live-action by Edelman’s Coast Productions, bringing the heat as each star opens the door into their own adventure within NERF House. Just don’t forget to reload between episodes.
Alkemy X and Cresswell harken to hyperactive Saturday morning cartoons in their 2D cel shaded approach, building custom worlds ranging from Diplo’s eighties-era digital motifs to Fieri’s food-filled Flavortown, with input from each celebrity. Blasting against each other with cartoon humor hijinks, the stars jump into this epic animated and gamified battle and embrace all things NERF.
Credits:
Client: Nerf
Production Company: Coast Productions LLC
Agency: Superdigital
Animation, Editorial & Finishing Company: Alkemy X
Alkemy X Executive Producer: Eve Ehrich
Alkemy X Creative Director: Rupert Cresswell
Alkemy X Producer: Catherine M. Fischer
Alkemy X Animation Supervisor: Mike Parker
Alkemy X Production Coordinator: Nicole Marines
Alkemy X Editors: Brad Turner and Dave Bradley
Alkemy X Designers: Anuj Shrestha, Deo Pangandoyon, Kim Dulaney, Lindsey Mayer-Beug, Olivier Silven
Alkemy X Storyboard Artists: David Hillman and Ed Traquino
Alkemy X Sound Design & Mixing: Mike Taylor
Alkemy X Colorist: Janet Falcon
About Alkemy X
Alkemy X makes things. Big things, small things, and all the things in between. We’re nimble when necessary, but with an army of full time staff and crew we can scale to meet the demands of any sized project.
We wear many hats and wield many different tools. We are artists and animators, producers and showrunners – writers, directors and editors, oh my! We bring big ideas to life by working together in an end-to-end process that allows us to ideate, produce, and deliver faster (and better) than you ever thought possible.
With offices in NY, Philly, LA and Amsterdam our team has a proven track record of working together to bring a unique approach to every project.