{"id":5093,"date":"2020-06-15T16:52:14","date_gmt":"2020-06-15T21:52:14","guid":{"rendered":"https:\/\/mossnetworks.com\/?p=5093"},"modified":"2020-06-15T16:52:14","modified_gmt":"2020-06-15T21:52:14","slug":"how-to-get-the-best-return-on-your-pr-strategy-investment","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/","title":{"rendered":"How to Get the Best Return on Your PR Strategy Investment"},"content":{"rendered":"

By Bonnie Moss, CEO and founder of Moss Networks<\/span><\/i><\/p>\n

Hiring a PR firm is a major step for most companies. It usually signals a new phase of growth, an image makeover or a new approach to connecting with customers. Companies in any of these situations are usually very busy with internal projects, so the natural impulse is to hire a PR firm without investing time to collaborate with them. However, having the budget to hire PR experts is only part of the equation for success.<\/p>\n

In my experience, companies that get the most from their PR spend commit time to regular communication with their PR firm. They also adopt a teamwork mindset that integrates the PR team\u2019s efforts into their company strategies and goals. Here\u2019s why that time investment and team attitude matter so much.<\/p>\n

Effective PR investment starts with a teamwork mindset<\/h4>\n

Your PR team needs to understand how your company works and what your goals are, so they can craft the right messaging for the right outlets to reach your audience. The easiest way to deliver this information, and keep it current, is to treat your PR firm as an extension of your organization\u2019s sales and marketing teams. Your PR people need to understand your overall sales and marketing strategy in order to deliver value in four major areas.<\/p>\n

Brainstorming message concepts, formats and outlets with you and your team<\/h2>\n

Among the most successful organizations,\u00a069% have a written content marketing strategy<\/a>. Among the least successful companies, only 16% do. Your PR firm can help you ask and answer these questions to develop an effective messaging plan:<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0How does your messaging set your company apart from your competition?<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0How do you want to showcase your people\u2019s expertise, experience and trustworthiness with your audience?<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0What will help your company\u2019s messaging reach and resonate with your target audience?<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Is your messaging and branding consistent across all channels and outlets?<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Are you planning an expansion, new product launch or a pivot that requires new or retooled messaging?<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Are you connecting with the most impactful outlets for your industry, audience and goals?<\/p>\n

These are just some of the questions that your PR team may want to discuss with you to get a clear idea of where your company\u2019s messaging is now and where you want it to go. By investing the time to talk about your goals, your PR team can help create a strategy that supports your sales and marketing efforts.<\/p>\n

Identifying and developing the messaging strengths of key players in your organization<\/h2>\n

Who are the thought leaders in your company? Who\u2019s not a thought leader now but has the potential to become one? Especially for B2B companies, it\u2019s important to establish your key players\u2019 expertise and build brand awareness through thought leadership opportunities.<\/p>\n

However, thought leadership takes several forms. Your PR team can help you match your key players to media opportunities that play to their strengths.\u00a0For example, your organization\u2019s confident public speakers are a natural fit for presentations, keynote speeches and panel discussions at events. Cool-under-pressure team members can be a good fit for live media interviews. Technical experts make good interview subjects for stories about their areas of expertise, and they\u2019re often a good fit for leading webinars on in-depth topics of interest to your customers.<\/p>\n

Your PR firm can also work with your public-facing in-house experts to develop talking points to keep your messaging consistent. This is always important for brand consistency. It\u2019s especially important during any type of crisis,\u00a0when there\u2019s not a familiar script to work with and when missteps can have major consequences.<\/p>\n

Identifying areas to add value and create new opportunities<\/h2>\n

There\u2019s another reason it\u2019s important to show your PR firm what your sales and marketing teams are working on. They can use that information to find areas you\u2019re not yet reaching and help you develop a plan to do so. About one-third of B2B companies faced challenges in effectively targeting their content distribution in 2019, according to the Content Marketing Institute\u2019s 2020 survey. Experienced PR agencies can help companies match their message to the right outlets.<\/p>\n

For example, a company that develops e-commerce platform software may already have strong advertising and webinar programs. However, their expertise may also be a good fit for thought leadership articles in a particular trade publication that a segment of their audience reads.\u00a0Or there may be opportunities to serve as expert sources in media articles that the PR team can connect them with, to establish authority.<\/p>\n

Another area that many companies overlook is developing a crisis-management communication plan. An experienced PR team can help you put one together, so you\u2019re prepared to deliver coherent, timely messaging in case of a disaster.<\/p>\n

Developing KPIs to track how their work is affecting your outreach efforts<\/h2>\n

Metrics can show you what\u2019s working and what\u2019s not in your PR strategy. Tracking these metrics matters. In 2019 83% of the\u00a0top performing B2B companies used KPIs<\/a>\u00a0to track their content initiatives, and 63% tracked content marketing ROI.<\/p>\n

An experienced PR firm will help you identify and track KPIs for your PR program. Some KPIs to consider are<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Website traffic growth<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Increase in online lead generation<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Volume of earned media coverage<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Reach of influencers covering or sharing your news<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Share of voice increase against competitors<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Social media engagement and click-throughs<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Increase in targeted media placements<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Increase in awards and recognitions<\/p>\n

It\u2019s important to keep in mind that it takes time to build an effective strategy and see results. In general, six months is a good minimum period for tracking your PR KPIs. Your PR team can help you develop a timeline that aligns with your industry, your goals and market conditions.<\/p>\n

Timely communication with your PR team yields better results<\/h4>\n

Good teamwork will help your PR team create an effective plan for your business. For that plan to succeed, there\u2019s one more critical element. Your PR team needs regular communication with a designated contact person or team within your company. Here are three of the biggest reasons why.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0Your PR firm needs your feedback on content<\/h5>\n

Even if you\u2019re outsourcing your content creation to your PR agency, they need your feedback on the deliverables they create for you. There\u2019s a learning curve while you\u2019re figuring out the fine points of your messaging, but even after that tapers off, your feedback will help refine and update your messaging. It also helps the firm develop a clearer sense of your experts\u2019 authentic voices, which they\u2019ll use to develop the best possible thought-leadership content.<\/p>\n

Feedback should always be timely, to advance your marketing goals and to protect your PR investment. An article or webinar deck that sits in an inbox waiting for approval for a month may become stale if there are sudden changes in the market.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0Your PR firm needs you to be available for interviews and short-notice opportunities<\/h5>\n

Sometimes a great opportunity comes up and your PR team is ready to deliver it\u2014if only they can reach you. Being available, or making your schedule visible, to your PR firm can help them land you high-profile exposure and build relationships with news shows, livestreams and other outlets.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0Your PR firm needs to be informed on internal developments and company news<\/h5>\n

It\u2019s also important to find a way to stay available to your PR firm during major changes in your business or the market. Your PR team needs to be up to date on how you\u2019re responding so they can update your messaging and outreach. Allow for time to get on a call with them to talk through any big changes.<\/p>\n

Making the time to work with your PR team is one of the most important marketing investments your company can make. With open, consistent, timely communication, your PR firm can help you craft effective messages, land valuable opportunities and make an impact on your bottom line.<\/p>\n

Moss Networks is here to help you drive meaningful PR campaigns that make a difference. Contact us<\/a> today to speak with our team!<\/p>\n","protected":false},"excerpt":{"rendered":"

By Bonnie Moss, CEO and founder of Moss Networks Hiring a PR firm is a major step for most companies. It usually signals a new phase of growth, an image makeover or a new approach to connecting with customers. Companies in any of these situations are usually very busy with internal projects, so the natural […]<\/p>\n","protected":false},"author":38,"featured_media":5096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,23,21],"tags":[56,57,52,93,80,133,43,81,38],"class_list":["post-5093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-digital-marketing","category-pr","tag-b2b","tag-business-to-business","tag-editorial","tag-media","tag-media-relations","tag-mediacoverage","tag-pr","tag-promotion","tag-public-relations"],"acf":[],"yoast_head":"\nHow to Get the Best Return on Your PR Strategy Investment - Moss Networks<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get the Best Return on Your PR Strategy Investment - Moss Networks\" \/>\n<meta property=\"og:description\" content=\"By Bonnie Moss, CEO and founder of Moss Networks Hiring a PR firm is a major step for most companies. It usually signals a new phase of growth, an image makeover or a new approach to connecting with customers. Companies in any of these situations are usually very busy with internal projects, so the natural […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"Moss Networks\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-15T21:52:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-content\/uploads\/2020\/06\/Untitled_Artwork-3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1164\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bonnie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bonnie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/\"},\"author\":{\"name\":\"bonnie\",\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/#\\\/schema\\\/person\\\/f8a33921f62b65229f0c7f32ed1a3221\"},\"headline\":\"How to Get the Best Return on Your PR Strategy Investment\",\"datePublished\":\"2020-06-15T21:52:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/\"},\"wordCount\":1371,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Untitled_Artwork-3-1.jpg\",\"keywords\":[\"B2B\",\"business to business\",\"editorial\",\"media\",\"media relations\",\"MediaCoverage\",\"PR\",\"promotion\",\"Public Relations\"],\"articleSection\":[\"Branding\",\"Digital Marketing\",\"PR\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/\",\"url\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/\",\"name\":\"How to Get the Best Return on Your PR Strategy Investment - Moss Networks\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Untitled_Artwork-3-1.jpg\",\"datePublished\":\"2020-06-15T21:52:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/#primaryimage\",\"url\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Untitled_Artwork-3-1.jpg\",\"contentUrl\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Untitled_Artwork-3-1.jpg\",\"width\":1164,\"height\":810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/how-to-get-the-best-return-on-your-pr-strategy-investment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Get the Best Return on Your PR Strategy Investment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/#website\",\"url\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/\",\"name\":\"Moss Networks\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/#organization\",\"name\":\"Moss Networks\",\"url\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/logo.svg\",\"caption\":\"Moss Networks\"},\"image\":{\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/#\\\/schema\\\/person\\\/f8a33921f62b65229f0c7f32ed1a3221\",\"name\":\"bonnie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"bonnie\"},\"url\":\"https:\\\/\\\/demo.techsystintel.com\\\/moss_networks_dev\\\/author\\\/bonnie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Get the Best Return on Your PR Strategy Investment - Moss Networks","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How to Get the Best Return on Your PR Strategy Investment - Moss Networks","og_description":"By Bonnie Moss, CEO and founder of Moss Networks Hiring a PR firm is a major step for most companies. It usually signals a new phase of growth, an image makeover or a new approach to connecting with customers. Companies in any of these situations are usually very busy with internal projects, so the natural […]","og_url":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/","og_site_name":"Moss Networks","article_published_time":"2020-06-15T21:52:14+00:00","og_image":[{"width":1164,"height":810,"url":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-content\/uploads\/2020\/06\/Untitled_Artwork-3-1.jpg","type":"image\/jpeg"}],"author":"bonnie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bonnie","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/#article","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/"},"author":{"name":"bonnie","@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/#\/schema\/person\/f8a33921f62b65229f0c7f32ed1a3221"},"headline":"How to Get the Best Return on Your PR Strategy Investment","datePublished":"2020-06-15T21:52:14+00:00","mainEntityOfPage":{"@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/"},"wordCount":1371,"commentCount":0,"publisher":{"@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/#organization"},"image":{"@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-content\/uploads\/2020\/06\/Untitled_Artwork-3-1.jpg","keywords":["B2B","business to business","editorial","media","media relations","MediaCoverage","PR","promotion","Public Relations"],"articleSection":["Branding","Digital Marketing","PR"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/","url":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/","name":"How to Get the Best Return on Your PR Strategy Investment - Moss Networks","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/#primaryimage"},"image":{"@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-content\/uploads\/2020\/06\/Untitled_Artwork-3-1.jpg","datePublished":"2020-06-15T21:52:14+00:00","breadcrumb":{"@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/#primaryimage","url":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-content\/uploads\/2020\/06\/Untitled_Artwork-3-1.jpg","contentUrl":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-content\/uploads\/2020\/06\/Untitled_Artwork-3-1.jpg","width":1164,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/how-to-get-the-best-return-on-your-pr-strategy-investment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/"},{"@type":"ListItem","position":2,"name":"How to Get the Best Return on Your PR Strategy Investment"}]},{"@type":"WebSite","@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/#website","url":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/","name":"Moss Networks","description":"","publisher":{"@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/#organization","name":"Moss Networks","url":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/#\/schema\/logo\/image\/","url":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-content\/uploads\/2024\/11\/logo.svg","contentUrl":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-content\/uploads\/2024\/11\/logo.svg","caption":"Moss Networks"},"image":{"@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/#\/schema\/person\/f8a33921f62b65229f0c7f32ed1a3221","name":"bonnie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"bonnie"},"url":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/author\/bonnie\/"}]}},"_links":{"self":[{"href":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-json\/wp\/v2\/posts\/5093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-json\/wp\/v2\/comments?post=5093"}],"version-history":[{"count":0,"href":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-json\/wp\/v2\/posts\/5093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-json\/wp\/v2\/media\/5096"}],"wp:attachment":[{"href":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-json\/wp\/v2\/media?parent=5093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-json\/wp\/v2\/categories?post=5093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/moss_networks_dev\/wp-json\/wp\/v2\/tags?post=5093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}