eCommerce Fraud Solution Builds a Brand with Global Reach
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20+
Average media mentions per month
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128%
Average growth in website traffic
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64%
Average growth in qualified lead generation
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136%
Average growth in yearly revenue
Moss Networks approached ClearSale’s expansion not as a one-off campaign, but as a comprehensive brand-building initiative designed for long-term scale. We began by constructing a strategic foundation of positioning and messaging tailored specifically to the nuances of the North American market.
Our primary focus was on cultivating genuine authority to combat the “trust deficit” of being a new entrant. By leveraging high-level thought leadership and expert storytelling, we elevated ClearSale’s executives from unknown players to trusted industry influencers. This consistent strategy bridged the gap between brand awareness and tangible business growth, ensuring every initiative drove credibility in the competitive fraud-prevention sector.
PAID
- Media partnerships, ad placements
- SEO content
- Association management/support
- Event Sponsorship management/support
EARNED
OWNED
SHARED
Having little to no U.S. market presence meant we needed a team that would hit the ground running and focus on our short term needs as well as our overarching business goals. The Moss Networks team developed and pursued a strategy that has delivered strong results as our brand-building partner.
Rafael Lourenco, EVP & Partner, ClearSale
With Moss Networks working on ClearSale’s behalf, the brand quickly gained U.S. recognition as an industry leader. From 2016 to 2022, Moss Networks’ strategic, growth-focused campaigns helped ClearSale International achieve:
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100%
Bylines placed in leading publications
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20+
Average monthly media mentions
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55+
Average monthly backlinks
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64%
Average growth in qualified lead generation
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5+
Yearly earned speaking engagements secured at trade shows
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140+
Average audience for high-level industry webinars
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160+
Average deals closed from yearly data report
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136%
Average growth in yearly revenue
Building brand awareness and authority for international growth
Press saturation—especially as an unknown–is a building process, and ClearSale trusted Moss Networks with the time and patience needed to reach its goals. Within just a few years, Moss Networks was landing an average of over 20 feature media mentions per month for ClearSale, including mentions in
as well as mentions in international media and in leading trade publications including Digital Commerce 360, eMarketer, Adweek, and Retail Touchpoints.
To boost industry strength and thought leadership for ClearSale SMEs, Moss Networks pitched, booked and promoted speaking opportunities at in-person events and tradeshows including:
As ClearSale’s authority in the market grew, Moss Networks developed a strategy around a series of original international research campaigns that provide insight into consumer attitudes and account-based marketing industry campaigns that influence decision makers in a range of verticals and at all stages of the decision-making process. These campaigns would serve as the foundation for long-term marketing, content and promotional campaigns throughout the season or year.
For example, the English-language version ClearSale’s yearly global survey report “State of Consumer Attitudes on Ecommerce, Fraud & CX 2021”
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76
Generated New Contacts
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11373
Influenced Existing Contacts
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163
resulted in closed deals
And has been featured in publications including Forbes, Bloomberg, AP, WWD, Expansión, and Yahoo.
ClearSale’s original research is highly respected and admired within the LATAM audiences. Original research like the Consumer Attitudes annual report has become a staple for people within the ecommerce ecosystem, whether they are related to ClearSale or not.
Elma Ocampo, International Marketing Director, ClearSale
Brand-building expertise that establishes authority and trust
From the time ClearSale entered the North American market, its brand growth has tracked with the company’s progress from new entrant to leading authority—and ClearSale’s brand story isn’t finished.
After its 2021 IPO, ClearSale is now a publicly traded B corporation with a global presence. Moss Networks continues to help them build and grow their brand in the U.S. and worldwide.